
Disguise, an immersive technology leader with 20 years of experience in live installations for some of the world's most iconic venues including the Burj Khalifa, has powered a new video projection show and multimedia theatre experience for one of New York's most iconic tourist attractions: The Rockefeller Center.
The projection, which was set up by Disguise partner Electrosonic, an award-winning audiovisual and technology services company, features a six-minute video show mapped onto a highly detailed, 10-foot-tall 3D representation of the Center and the surrounding New York skyline. This attraction is now being used to welcome new visitors to the Rock and describe its history more immersively than ever before.
To enable Electrosonic to deliver this projection at such a granular level of detail, Disguise developed an update to its unique camera-based projector calibration system, OmniCal, called RigCheck API. The RigCheck API update enables AV teams to complete calibrations from a third-party show controller without having to access Disguise s Designer software, ensuring imagery can be projected onto complex architectural structures in minutes, rather than days of disruptive, in-house mapping.
When we improved the OmniCal workflow, specifically the RigCheck API, we wanted to ensure the calibration process would be as smooth, repeatable, and reliable as possible, explains Shae Langley, Head of Location-Based Experiences (LBX) at Disguise.
Meanwhile, the Disguise team also improved the usability of OmniCal. This included detecting if the OmniCal cameras which are used to map the distance between objects are out of focus. A user can define the thresholds when creating a simulated camera plan, and these can be checked against during the RigCheck. This allows much more precision in 3D modeling, as video content can be seamlessly mapped onto structures of any shape or size creating a far more immersive experience for guests.
We're excited to see OmniCal continue to be used to harness the power of projection-mapping techniques across both LBX and on live shows around the world, explains Langley. This development has allowed Disguise to take an existing workflow and simplify it, so that our users can continue to push the level of detail and scale on 3D projection mapping canvases and complex geometric shapes, while being assured of accuracy and ease of use.
As well as the six-minute projection show of the Rock, Disguise powers the multimedia theater experience within the Rockefeller visitor center. This is a five-minute immersive audio-visual media show that showcases the history of New York City, using a combination of archival footage and animation.
This new immersive theater experience is powered by Disguise's EX 3 media servers, which specialize in pixel-perfect video playback on architecture and installations. The use of the high-powered servers allows for high-definition display, as well as a spatial audio-surround system to create an immersive, multisensory experience.
In addition to an incredible creative design, we knew we needed a robust technical solution to ensure the projection model could run smoothly for up to 15 hours a day," said Phil Hettema, Founder and CEO of THG Creative. "Disguise worked with us to develop a custom auto-calibration solution for the model, overcoming several technical challenges. Their expertise was critical for the model's ongoing performance. Thanks to their collaboration, we successfully launched a visually captivating and operationally reliable feature in the Welcome Gallery, orienting guests to the entire Rockefeller Center complex."
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix running out of Flagship Mobile unit, Features 50+ ...
03/04/2026
Iconic guitar pedals now available in plug-in form
Guitar effects experts Electro-Harmonix have teamed up with MixWave to turn a collection of their most pr...
03/04/2026
New multi-band AUv3 plug-in announced
Fred Anton Corvest (FAC) offer an extensive range of AUv3 plug-ins and iOS/iPadOS Apps, and their multiband effects pr...
03/04/2026
Just 84 units to be released in the US
Experimental synthesizer and sound-machine extraordinaires SOMA Laboratory have revealed an upcoming special-edition ...
03/04/2026
Emulates the input section of an Ampex 350
One of the latest arrivals to the Iconic Instruments range delivers a new tube preamp plug-in inspired by the cir...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
03/04/2026
Winning in the new media economy: Avid showcases AI-powered, connected intellige...
03/04/2026
NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...
03/04/2026
NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances
Brie Clayton April 2, 2026
0 Comments
PlayBox Neo will showcase the latest i...
03/04/2026
For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...
03/04/2026
Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...
03/04/2026
VIZ Media Lands Rumiko Takahashi's MAO, Sets April 4 Premiere on Hulu in the...
03/04/2026
Back to All News
Competition Heats Up with Intrigue and Spices: Netflix Unveils...
03/04/2026
Back to All News
Radioactive Emergency Ranks #1 On Netflix's Global Top 10 ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...