Disguise, an immersive technology leader with 20 years of experience in live installations for some of the world's most iconic venues including the Burj Khalifa, has powered a new video projection show and multimedia theatre experience for one of New York's most iconic tourist attractions: The Rockefeller Center.
The projection, which was set up by Disguise partner Electrosonic, an award-winning audiovisual and technology services company, features a six-minute video show mapped onto a highly detailed, 10-foot-tall 3D representation of the Center and the surrounding New York skyline. This attraction is now being used to welcome new visitors to the Rock and describe its history more immersively than ever before.
To enable Electrosonic to deliver this projection at such a granular level of detail, Disguise developed an update to its unique camera-based projector calibration system, OmniCal, called RigCheck API. The RigCheck API update enables AV teams to complete calibrations from a third-party show controller without having to access Disguise s Designer software, ensuring imagery can be projected onto complex architectural structures in minutes, rather than days of disruptive, in-house mapping.
When we improved the OmniCal workflow, specifically the RigCheck API, we wanted to ensure the calibration process would be as smooth, repeatable, and reliable as possible, explains Shae Langley, Head of Location-Based Experiences (LBX) at Disguise.
Meanwhile, the Disguise team also improved the usability of OmniCal. This included detecting if the OmniCal cameras which are used to map the distance between objects are out of focus. A user can define the thresholds when creating a simulated camera plan, and these can be checked against during the RigCheck. This allows much more precision in 3D modeling, as video content can be seamlessly mapped onto structures of any shape or size creating a far more immersive experience for guests.
We're excited to see OmniCal continue to be used to harness the power of projection-mapping techniques across both LBX and on live shows around the world, explains Langley. This development has allowed Disguise to take an existing workflow and simplify it, so that our users can continue to push the level of detail and scale on 3D projection mapping canvases and complex geometric shapes, while being assured of accuracy and ease of use.
As well as the six-minute projection show of the Rock, Disguise powers the multimedia theater experience within the Rockefeller visitor center. This is a five-minute immersive audio-visual media show that showcases the history of New York City, using a combination of archival footage and animation.
This new immersive theater experience is powered by Disguise's EX 3 media servers, which specialize in pixel-perfect video playback on architecture and installations. The use of the high-powered servers allows for high-definition display, as well as a spatial audio-surround system to create an immersive, multisensory experience.
In addition to an incredible creative design, we knew we needed a robust technical solution to ensure the projection model could run smoothly for up to 15 hours a day," said Phil Hettema, Founder and CEO of THG Creative. "Disguise worked with us to develop a custom auto-calibration solution for the model, overcoming several technical challenges. Their expertise was critical for the model's ongoing performance. Thanks to their collaboration, we successfully launched a visually captivating and operationally reliable feature in the Welcome Gallery, orienting guests to the entire Rockefeller Center complex."
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
Disguise, an immersive technology leader with 20 years of experience in live installations for some of the world's most iconic venues including the Burj Khalifa, has powered a new video projection show and multimedia theatre experience for one of New York's most iconic tourist attractions: The Rockefeller Center. 
