Sony Pixel Power calrec Sony

Ncam Makes Virtual Production & In-Camera VFX Tracking Accessible Down to the Day

04/07/2022

Ncam Makes Virtual Production & In-Camera VFX Tracking Accessible Down to the Day

Brie Clayton July 4, 2022

0 Comments

Daily to Annual Rates from $395 for VFX Houses, Broadcasters and Live Events

Today Ncam, creators of the world's most advanced real-time camera tracking technology, announce new software licensing tiers to increase flexibility, decrease costs and open up in-camera visual effects (ICFVX) to projects of all sizes. With new daily, weekly or monthly subscriptions, the only system that can track both inside and out is now totally customizable to the project for which it is needed.

Along with real-time engines, camera tracking is the main foundation of virtual production, says Nic Hatch, CEO of Ncam. We are lowering the barriers to entry on the tracking side with a new pricing structure where you only pay for what you need, making the best system on the market more affordable to everybody.

When pricing is not made public, users automatically assume it must be beyond their reach. Now, using Ncam's new online configurator, they can tick through a checklist of hardware and software combinations that fit their individual needs and get an immediate quote. With new software pricing tiers starting as low as $395 a day, teams will be able to experiment with in-camera effects, live AR & XR, real-time CGI environments and more with the same tech used by the likes of The Weather Channel, Disney and Netflix.

The new tiers offer ultimate flexibility, as users no longer need to pay a perpetual license for something they may only use a few times. For a 10-day shoot, they can purchase exactly what is needed-a week plus three days-keeping budgets streamlined. Teams can also purchase shorter licenses for pick-ups or quick projects, like Anomalyst Studio did for RazerCon 2021's CEO Keynote. The biggest advantage of using Ncam is its markerless tracking solution, which provides flexibility and ease of deployment for any number of camera setups, with little to no restrictions on venue requirements, says Ben Kee, Creative Director & Founder of Anomalyst Studio. Along with Ncam's weekly licenses, we are able to deploy truly personalized real-time camera tracking capabilities for our clients.

All pricing tiers will include all software updates and tech support at no additional cost, including training tutorials if needed.

Pricing & Availability

The new software subscription tiers are priced at $395 per day, $1,195 per week and $2,995 per month. Annual pricing is also available. A one-time hardware purchase starting around $4,990 is required to use the software. To book a demo, contact: sales@ncam-tech.com.

###

Enjoying the news? Sign up now for the Creative COW Newsletter!

Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!

.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:3px;padding:5px;font-size:14px}.meow-contact-form--default .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--default .meow-contact-form__header__content--title{font-size:24px;line-height:24px}.meow-contact-form--default .meow-contact-form__header__content--text{margin-top:5px;font-size:16px;line-height:16px;color:gray}.meow-contact-form--default .meow-contact-form__group-button{padding:10px 20px;border:none;margin-top:10px;cursor:pointer}.meow-contact-form--default .meow-contact-form__group-button:hover{filter:brightness(1.05)}.meow-contact-form--meowapps{padding:20px;box-shadow:0 0 5px #d8d8d8;font-size:18px;background:#fff;color:#333}.meow-contact-form--meowapps input:not([type=submit]),.meow-contact-form--meowapps textarea{width:100%;border:#e7e7e7 solid 1px}.meow-contact-form--meowapps .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--meowapps .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--meowapps .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--meowapps .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:5px;padding:5px;font-size:14px}.meow-contact-form--meowapps .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--meowapps .meow-contact-form__header--image{border-radius:100%}.meow-contact-form--meowapps .meow-contact-form__header__content--title{padding:0;margin:0;font-size:24px;line-height:24px}.meow-contact-form--meowapps .meow-contact-form_
LINK: https://creativecow.net/ncam-makes-virtual-production-in-camera-vfx-tr...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

The AI Dilemma: Can C2PA Keep a Video's Provenance Intact?

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

BPS Gaining Traction in Broadcast and Other Sectors

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Ikegami to Demonstrate Latest-Generation UNICAM Product R...

Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...

04/08/2026

Appear unifies hardware and software for live production...

Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud Appear ASA (OSE: APR), ...

04/08/2026

Broadcast Management Group Brings Amazon Prime Obsessed F...

LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...

04/08/2026

Scripps Completes Acquisition of WTVQ Lexington

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Sinclair Announces 2026 Annual Scholarship Winners

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Tom DeLay: Only Congress Can Change Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IAB Tech Lab Upgrades Open Framework for Agentic Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

DirecTV For Business Inks New Agreement to Sell NFL Sunday Ticket

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IEEE Broadcast Technology Society Honors Charles Einolf

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Homecoming Artist Spotlight: Dreion

Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

03/08/2026

SVGs TranSPORT Conference Returns to NYC on Oct. 20; Register Today!

SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...

03/08/2026

SVG All-Stars: Stefan Richardson, Director, Global Broadcast, Riot Games

A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are The sp...

03/08/2026

MLBs Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry and Major Le...

03/08/2026

Cookie Queens Is Sweet With Substance

(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...

03/08/2026

Rhodes launch Rhodes Clav Pro

Recreates a 1977 Hohner Clavinet D6 After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...

03/08/2026

Peak Tamer from Nicky Howard

A modern solution for an old technique Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...

03/08/2026

Sound Particles update Beat Panner

Plug-in gains object metadata automation export Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...

03/08/2026

SGL Carbon and X-energy announce capacity expansion for Nuclear-Grade Graphite

SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...

03/08/2026

Glensound launches Greater Divine Supernal at PLASA Show...

Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...

03/08/2026

How Agua Tinta's Class Project Launched Her Songwriting Career

How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...

03/08/2026

Lightware UCX delivers campus-wide connectivity to Leiden...

Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...

03/08/2026

Bitfocus heads to the future with new investment

Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...

03/08/2026

Leagues Cup kicks off tomorrow, August\u00A04, on\u00A0Apple\u00A0TV - UPDATE - Posted on 03 August 2026

Building on the momentum of a landmark year for soccer in North America, Leagues...

02/08/2026

Acustica introduce Dangerous Music BAX EQ Plugin

Classic EQ design goes virtual Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...

02/08/2026

Television, Resilience and National Security

The Government's Missing Dimension This article was originally published on the National Preparedness Commission website on 25 June 2026. ----------------...

01/08/2026

Harmonic Piano from The Crow Hill Company

Latest free Vaults instrument released The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...

01/08/2026

American Television Alliance Slams Deltavision Blackout on Verizon

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Minnesota Timberwolves, DAZN to Launch New Streaming Offering

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Early Registration Opens for 2026 SMPTE Media Technology Summit

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

NBCUniversal and YouTube Ink Landmark Distribution Deal

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

COW Jobs: Lead Generation Representative - Animation Services

COW Jobs: Lead Generation Representative - Animation Services Brie Clayton July 31, 2026 0 Comments Lead Generation Representative - Animation Service...

01/08/2026

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmagic Design

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...

01/08/2026

Early Registration Opens for the 2026 SMPTE Media Technology Summit

Early Registration Opens for the 2026 SMPTE Media Technology Summit Brie Clayton July 31, 2026 0 Comments Initial Program Announced Alongside New Medi...

31/07/2026

SVG Sit-Down: NHL's Steve Mayer on Building a Centralized Production Operation From Scratch

With an emphasis on local, the league is looking beyond the initial four teams t...

31/07/2026

Reflecting on the 2026 Summer Season of Our Sundance Institute Labs

The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick) Dear Friends, This has been an extraordinary year for our ar...

31/07/2026

Audiocube launch Audiocube Space

Offers 360-degree sound placement in any DAW Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...

31/07/2026

Sonarworks expand SoundID VoiceAI library

10 new Chinese C-Pop voices introduced While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...

31/07/2026

PSPaudioware release PSP BBDelay

Reimagines the vintage BBD sound character PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...

31/07/2026

Savannah Bananas Hits a Broadcast Home Run with Calrec

The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...