wywy appoints senior hires to spearhead grow of pioneering TV syncing ad technology

wywy, the market leader in TV syncing advertising technology and real-time TV ad tracking, today announced the appointments of Will Miller, Account Director, and Max Truman, Account Manager. Both Miller and Truman will lead the companys UK plans for expansion by fostering new partnerships and strengthening existing relationships with brands looking to maximise their TV advertising strategy.

With offices in New York, Germany, and now London, UK, these new roles will support wywys European expansion. wywy bridges the gap between TV and online advertising, allowing brands to create a seamless brand story across multiple devices and channels. wywys technology enables brands to re-capture distracted consumers by syncing TV advertising campaigns with a second screen.

Miller has more than eight years experience in digital strategy and media buying. He joins wywy following a successful career in digital marketing at advertising agency, OMD International, as Digital Account Manager and Digital Planner, and also held Buyer roles at OMD Australia, winner of the Cannes Global Media Agency of the Year Award 2013.

Truman joins wywy from digital media brand, Arena, where he was Account Manager and helped to support existing media client relationships. He brings more than four years marketing and programmatic media sales experience to the wywy team.

We are excited to welcome Will and Max at this pivotal point in our companys expansion, commented Dr Andreas Schroeter, Co-founder & COO, wywy. With extensive backgrounds in digital media buying and marketing, they share our vision of creating a unified advertising brand experience, and we look forward to the added value and knowledge they will bring.

Will Miller, Account Director, wywy, commented: Given the rapid success and growth wywy has enjoyed, it is an exciting time to join the team. wywy is shaping a new industry and it is great to be at the forefront of this process.

About wywy

wywy offers synchronisation of TV and online advertising to reach viewers on their second screen devices and increase ad awareness.

wywys proprietary video and audio detection technology enables advertisers to retarget TV advertising in real time and across multiple screens to maximise ROI and analyse the online impact of each campaign. Advertisers can compare which TV creatives, networks and dayparts work best together and can optimise their media plan accordingly.

Founded in 2001, wywy supports 200 channels in five countries and has offices in the US, UK, and Europe, with clients including Nissan, Hyundai, Visa, and Vodafone.

For more information, please visit www.wywy.com.

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