Paris 2024: NBCUniversal to Present 400+ Hours of 4K HDR/Dolby Atmos Coverage on USA Network This is the most Olympics content in 4K offered by NBCUniversal in one Olympics By Jason Dachman, Editorial Director, U.S.
Thursday, July 11, 2024 - 3:11 pm
Print This Story
NBCUniversal has announced that USA Network's 24/7 coverage of the 2024 Paris Olympics will be available in 4K HDR with Dolby Atmos audio. NBC Olympics will be producing events in 1080p HDR and then up-converting to 4K for distribution to Altice, Comcast, Cox, DirecTV/DirecTV Stream, Dish, Fubo, Verizon, YouTube TV, and select participating NCTC members.
With more than 400 hours of 4K programming on USA Network, this is the most Olympics content in 4K offered by NBCUniversal in one Olympics. Olympic programming on USA Network will focus on Team USA and team sports like Basketball, Soccer, Beach Volleyball, Volleyball, and Water Polo. Other sports like Track and Field, 3 3 Basketball, Cycling, and Swimming will also be featured on USA in 4K. To watch this UHD coverage, viewers will need a television and set-top box / streaming device that supports 4K HDR.
According to multiple reports, NBCU has confirmed that its Peacock streaming service - which will live stream every event from the Olympics - will not feature any programming in 4K.
NBC has deployed approximately 3,000 people to work on delivering 329 events via NBC, Peacock, Telemundo, and related cable networks. In terms of scale, NBC Olympics says the technical transformation from the Tokyo Games has been massive, quadrupling in size. And, although the broadcaster will have a smaller presence at the IBC, the effort at its Stamford, CT, facility will be larger, and it will have eight studio locations throughout Paris. CLICK HERE for a deeper look at NBC Olympics' technical efforts.
NBCUniversal's coverage of the Olympic Games Paris 2024 (July 26-Aug. 11) features more ways for viewers to watch their favorite events, competitions, and athletes than ever before, covering broadcast and cable networks, streaming service Peacock, Spanish language, theater experiences, extensive accessibility, social media, audio, and more. CLICK HERE for a full overview on how to watch.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...
15/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
15/10/2026
ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...
15/10/2026
SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...
15/10/2026
The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...
15/10/2026
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...
15/10/2026
Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...
15/10/2026
MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...
15/10/2026
DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...
15/10/2026
ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...
15/10/2026
The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...
15/10/2026
Latest AUv3 plug-in announced
Fred Anton Corvest's latest AUv3 plug-in has arrived, kitting iPad, iPhone, macOS and Apple Vision Pro users out with a po...
15/10/2026
A new take on tape-stop effects
The latest plug-in from Cableguys offers an interesting new take on the classic tape-stop effect, and also promises to make ...
15/10/2026
Combines four independent processing blocks
RYK Modular have just introduced a new Eurorack module which houses a set of four effects blocks that can be com...
15/10/2026
2.6 Seconds: Death in the Outback
15 October, 2026
Media releases
You remember the headlines. Now see the story behind them.
The must-watch four-part do...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...
15/10/2026
Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...
15/10/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...
15/10/2026
Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe
What's New:
Sonnet Technologies tod...
15/10/2026
Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution ...
15/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
15/10/2026
Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...
15/10/2026
Berklee Asia Rising Brings Asian and Asian American Music to Signature Series The November 3 concert spotlights student creators and a growing program connect...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/10/2026
Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...
15/10/2026
Applications open for Screen Australia and ACTF's Kids IP Incubator 15 October 2026
Screen Australia and the Australian Children's Television Foundatio...
15/10/2026
My trip to IBC2026 came together at the last minute. After joining virtually last year, it was great to be back in Amsterdam to meet with customers and colleagu...
15/10/2026
FOX AdStudio Advances to Next Phase as Leading Agency Partners Put Agentic Adver...
15/10/2026
Arqiva accelerates Middle East growth with landmark Gulfsat Satellite Services a...
15/10/2026
Beginning Friday, October 16, at 1 p.m. BST, customers can pre-order iPhone Duo ...
15/10/2026
NVIDIA today released Nemotron 3.5 Super VL, an open 120-billion-parameter model...
15/10/2026
The Galway Bay Murders starring Kate Mulgrew, Colm Meaney, John Connors, India Mullen, Jack Rowan and Clinton Liberty will air on Sunday 8 November 2026 on RT...
15/10/2026
Much of today's scientific progress begins with computation.
But turning a...
Paris 2024: NBCUniversal to Present 400+ Hours of 4K HDR/Dolby Atmos Coverage on USA Network This is the most Olympics content in 4K offered by NBCUniversal in one Olympics By Jason Dachman, Editorial Director, U.S. 
