
Paris 2024: NBCUniversal to Present 400+ Hours of 4K HDR/Dolby Atmos Coverage on USA Network This is the most Olympics content in 4K offered by NBCUniversal in one Olympics By Jason Dachman, Editorial Director, U.S.
Thursday, July 11, 2024 - 3:11 pm
Print This Story
NBCUniversal has announced that USA Network's 24/7 coverage of the 2024 Paris Olympics will be available in 4K HDR with Dolby Atmos audio. NBC Olympics will be producing events in 1080p HDR and then up-converting to 4K for distribution to Altice, Comcast, Cox, DirecTV/DirecTV Stream, Dish, Fubo, Verizon, YouTube TV, and select participating NCTC members.
With more than 400 hours of 4K programming on USA Network, this is the most Olympics content in 4K offered by NBCUniversal in one Olympics. Olympic programming on USA Network will focus on Team USA and team sports like Basketball, Soccer, Beach Volleyball, Volleyball, and Water Polo. Other sports like Track and Field, 3 3 Basketball, Cycling, and Swimming will also be featured on USA in 4K. To watch this UHD coverage, viewers will need a television and set-top box / streaming device that supports 4K HDR.
According to multiple reports, NBCU has confirmed that its Peacock streaming service - which will live stream every event from the Olympics - will not feature any programming in 4K.
NBC has deployed approximately 3,000 people to work on delivering 329 events via NBC, Peacock, Telemundo, and related cable networks. In terms of scale, NBC Olympics says the technical transformation from the Tokyo Games has been massive, quadrupling in size. And, although the broadcaster will have a smaller presence at the IBC, the effort at its Stamford, CT, facility will be larger, and it will have eight studio locations throughout Paris. CLICK HERE for a deeper look at NBC Olympics' technical efforts.
NBCUniversal's coverage of the Olympic Games Paris 2024 (July 26-Aug. 11) features more ways for viewers to watch their favorite events, competitions, and athletes than ever before, covering broadcast and cable networks, streaming service Peacock, Spanish language, theater experiences, extensive accessibility, social media, audio, and more. CLICK HERE for a full overview on how to watch.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...
06/11/2026
Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Black Friday Deals from Flanders Scientific, Inc - An Atomos Company
Brie Clayton November 5, 2026
0 Comments
Purchase any FSI monitor between now and...
06/11/2026
COW Jobs: Faith-Based UGC Video Creator - Remote
Brie Clayton November 5, 2026
0 Comments
Faith-Based UGC Video Creator (Remote, Part-Time)
November...
06/11/2026
Discover a week of themed programming and content across RT 's services
Documentaries | Kids | Podcasts | Ireland's city of the future | More
Includes...
06/11/2026
A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Most compact Qu-series consoles to date
Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...
05/11/2026
We take a look at the first touchscreen-equipped Mac The new MacBook Pro with PROLED XDR Display brings Touch to the Mac for the first time.Photo: Apple
By M...
05/11/2026
SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...
05/11/2026
Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...
05/11/2026
Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....
05/11/2026
How to Recreate the Classic Movie Star Trek Warp Effect in After Effects
Graham Quince November 5, 2026
0 Comments
How did the filmakers create the or...
05/11/2026
Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...
05/11/2026
COW Jobs: Film Delivery and Servicing Lead - Mars, PA
Brie Clayton November 5, 2026
0 Comments
Film Delivery and Servicing Lead
October 27, 2026COW ...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
AI agents do more than generate answers. They search for information, query databases, write and test code and take action.
Each of those steps relies on a CP...
05/11/2026
Thursday 5 November 2026
Sky Sports and Sir Gareth Southgate's 1071 Media p...
05/11/2026
Offers include Sky Essential TV with Full Fibre 500Mbps for £32 a month, Full Fibre 500Mbps for £26 a month, plus savings on Apple iPad, Samsung Galaxy and Goog...
05/11/2026
Previously announced David Oyelowo and Viola Prettejohn star as Mikael Blomkvist and Lisbeth Salander in Sky's timely new evolution of Stieg Larsson's g...
05/11/2026
It used to be around this time of year that I, like most Australians, started looking forward to summer. Barbecues and beaches are, after all, what we do best. ...
05/11/2026
Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...
05/11/2026
Arqiva signs DCC contract to support smart metering services through to 2037New contract to maintain services as industry transitions to a 4G national solution....
05/11/2026
RT is home to the top ten radio programmes in the country
28.3% market share with almost 2 million people listening every week
Gains for Kieran Cuddihy's...
05/11/2026
Larger models, longer contexts and agentic applications are increasing GPU memor...