Live from CES 07: LG Intros Nano Cell Super UHD Sets

LG Electronics was first up this morning during the CES press day and it took no time to make headlines with the introduction of three new Super UHD TV sets that use Nano cell technology. The company says the three models (SJ9500, SJ8500 and SJ8000) will render highly nuanced and accurate colors while maintaining picture quality at wider viewing angles.

LG's new Super UHD sets feature Nano cell technology to offer improved color accuracy and more.

All of LG's SUPER UHD TV models offer Active HDR with Dolby Vision supporting multiple HDR formats, granting users access to the full spectrum of high-quality HDR content. Featuring the latest version of LG's intuitive webOS smart TV platform, powerful audio capabilities, and a thin, aesthetically pleasing design, consumers will have no trouble finding the perfect LG SUPER UHD TV model to fit their needs and expectations.

Our 2017 SUPER UHD TV lineup with LG's proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience by combining an expanded color gamut with the ability to more accurately create those colors, resulting in superior picture quality regardless of viewing angle, says Tim Alessi, head of product marketing at LG Electronics USA. Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.

Nano Cell LCD displays offer a technological advantage by employing uniformly-sized particles approximately one nanometer in diameter to create more subtle, accurate colors that can be viewed from wider angles than other LCD TVs. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell technology deliver consistent colors at wider viewing angles with virtually no color difference for viewers seated directly in front of the screen, or for those watching from off-center angles.

Nano Cell technology absorbs surplus light wavelengths, enhancing the purity of the colors displayed on the screen. These light absorbing capabilities allow LG's new LCD displays to filter distinct colors with much greater precision, rendering each color exactly as it was intended by the original content creator. For example, green on conventional TVs can blend with other color wavelengths - (such as yellow or blue) causing the color to fade and take on yellowish or cyan hues. LG Nano Cell technology dramatically reduces instances of color fading, image instability and other color degradation issues. Nano Cell technology also reduces reflectivity to maintain high picture quality even in environments with ambient lighting.

To build on the groundbreaking color technologies of LG's Nano Cell SUPER UHD TVs, LG has partnered with Technicolor, Hollywood's expert in image and color to offer TV image that accurately recreate the artistic intentions of content creators. This partnership enhances the already impressive color reproduction technologies of LG's 4K TVs to deliver the most vivid colors to consumers. Home movie lovers will benefit from Technicolor's renowned color science, applied to most Hollywood's premium content, through Technicolor Expert Mode, which will be added in 2017 and is designed to deliver the most accurate colors possible in LG's SUPER UHD TVs.

Furthermore, LG's new Nano Cell SUPER UHD TVs use improved ULTRA Luminance technology to deliver brighter, crisper image highlights. The new lineup also includes Active HDR with Dolby Vision which supports a variety of HDR technologies, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma), and is ready to support Advanced HDR by Technicolor. This process allows the TV to offer the best picture possible, even when playing HDR10 content which only contains static metadata, or HLG content which uses no metadata at all. This versatility is compounded by the new HDR Effect feature that raises image quality for SDR content. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

LG SUPER UHD TVs feature the stunning Ultra Slim design with the unique crescent-shaped stand, which gives the 55-inch SJ9500 - only 6.9mm at its thinnest point - the illusion of floating in the air. Whether attached on top of a TV stand, included as part of an entertainment center, or mounted on the wall, the beautifully designed LG SUPER UHD TV will enhance the visual appeal of any home.

LG also introduced a new laser projector, the LG ProBeam, designed to deliver the ideal home cinema viewing experience. The company says the LG ProBeam (model HF80JA) is ideal for the home cinema experience, because it is equipped with an advanced laser engine that produces up to 2,000 lumens of brightness, enabling viewers to enjoy video content even in a bright room.

Employing a compact standing-type design, the 4.6-pound LG ProBeam is the industry's lightest Full HD laser projector in the brightness range of 2,000 lumens. In addition, the LG ProBeam's classic look allows it to blend in with any interior d cor.

As a leader in LED projectors worldwide, LG is confident its expertise in the home entertainment sector will make its first compact laser projector a hit with consumers, says Alessi. LG is proud to continue pioneering the home cinema experience in dynamic new ways.

LINK:	http://www.sportsvideo.org/2017/01/04/live-from-ces-2017-lg-intros-nan...
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