Comcast, NBCUniversal, and Twitter Form Social TV Partnership
15/10/2013
The companies also announced an advertising partnership with NBCUniversal in Twitter's Amplify program which drives awareness of TV programs by embedding sponsored, real-time video clips in tweets. Comcast and Twitter are also already exploring additional opportunities to integrate social TV conversations into Comcast's X1 platform - the company's entertainment operating system.
See It & Twitter
Each day, Twitter plays host to the real-time conversation around the live broadcast of television shows. With See It, Xfinity TV customers who discover new shows and movies in their Twitter feeds will be able to tune in to those programs with the click of a button. The See It button will enable a menu of consumption options, including being able to:
tune to live TV or start a show On Demand on their set-top box
tune in to a show online or on their mobile device
set DVRs
set a reminder
buy theater tickets through Fandango
See It is a simple yet powerful feature that creates an instant online remote control, said Brian Roberts, Chairman and CEO, Comcast Corporation. Comcast is taking a leap forward in social TVby enabling Twitter users to more easily find and view the shows they want to watch and discover new shows. Twitter complements the live viewing experience and is an ideal partner for Comcast and NBCUniversal.
Twitter is where television viewers come to talk about what they're watching on TV when they're watching it. Millions of users are exposed to the live conversation that unfolds on Twitter while a show is on the air and now, with See It, they'll be able to tune in directly from a Tweet, said Dick Costolo, CEO, Twitter. It's a great example of Comcast's leadership in bringing TV to new platforms.
This season, NBCUniversal television shows on the following networks will use See It on Twitter: NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel. Shows include: The Voice (NBC), The Blacklist (NBC), Chicago Fire (NBC), The Michael J. Fox Show (NBC), Sunday Night Football (NBC), Access Hollywood, NHL, Premier League
Soccer, Sochi Olympics (NBC and NBCSN), Today Show (NBC), Psych (USA) and Suits (USA), among others.
See It Industry Distribution
This new See It feature was designed to integrate with other video distribution partners, television networks and websites. Comcast and Twitter are in discussions with additional distribution partners and television networks that will use this feature to promote their content in the coming months.
Given that Twitter is the center of millions of real-time conversations about television shows, it is the perfect partner to connect those conversations with live television viewing. See It enables networks to make those connections and help convert the millions of TV-related tweets into actual viewing to help drive ratings and engagement with viewers.
NBCUniversal and Twitter Advertising Partnership
NBCUniversal and Twitter also will be working closely together on a new advertising partnershipthat will enable NBCUniversal's advertising clients to expand their TV and digital sponsorships to Twitter. Through Twitter's Amplify program, NBCUniversal's entire portfolio - two broadcast networks, Spanish and English language, 17 cable networks and more than 50 digital properties - can extend the reach of its advertising campaigns and sponsorships to its audiences on Twitter and drive tune-in to its programming. The agreement also provides NBCUniversal's advertising clients access to Twitter's promoted platform.
NBCUniversal's content is driving the most popular conversations in social media, said Steve Burke, CEO, NBCUniversal. Now with this partnership, our advertisers will be able to reach even more of the specific audiences that they desire.
NBC Sports Group is the first NBCUniversal property to participate in the new advertising partnership by delivering Premier League short-form video highlights sponsored by General Electric to fans within Twitter's social framework. The new agreement expands the reach of the sport, while also increasing the consumption of NBC Sports video.
Additionally, E! and USA Network are two of the earliest adopters and today are leading entertainment brands on Twitter. USA Network is putting this partnership to full use as it rolls out its second screen campaign for Modern Family beginning October 18 with its on-air TGIMF (Thank Goodness its Modern Family) Family Friday marathon. E! is working with key advertising partners to amplify their messages and custom content across the brand's marquee events this holiday season and into the all-important red carpet events in 2014. This expanded functionality combined with the new NBCUniversal Amplify agreement enables USA and E! to reach new audiences in real-time and give brands more innovative ways to reach consumers.
LINK: | http://sportsvideo.org/main/blog/2013/10/comcast-nbcuniversal-and-twit... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
01/05/2024
Release Rundown: What to Watch in May, From I Saw the TV Glow to Power
Owen (Justice Smith) and Maddy (Brigette Lundy-Paine) develop an eerie connection to a supernatural TV show in Jane Schoebrun's I Saw the TV Glow....
01/05/2024
Celebrate May the 4th With Special Star Wars' Playlists, Audiobooks, and More
Spotify's Star Wars celebrations are in full Force starting today, and this ...
01/05/2024
Spotify's New Hardcore Gardening Playlist and Brain Dead Collab Will Rattle Greenhouses Everywhere
All around the world, millions of Spotify fans love listening to hardcore punk m...
01/05/2024
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSED ON THE AUDIO-VISUAL INDUSTRY, IS OPEN.
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSE...
01/05/2024
QTAKE Pioneers Live 3D Stream to Apple Vision Pro
QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....
01/05/2024
LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates
In HPA's ongoing focus on providing input and insight from city and county g...
01/05/2024
Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge
HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...
01/05/2024
Supporting Global Air Traffic Modernization through Managed Services Infrastructure
L3Harris works with air navigation service providers who efficiently manage air ...
01/05/2024
Q&A with Scott Alexander, Aerojet Rocketdyne's new Missile Solutions President
Scott Alexander, Missile Solutions President, Aerojet Rocketdyne...
01/05/2024
Comcast: More Than Half of Viewers Frustrated About Finding Content
NEW YORK Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast....
01/05/2024
Bally RSNs Go Dark On Comcast Systems
Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...
01/05/2024
NXTGENbps powers Molinare's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Elodie Ichter Joins Light Iron as Senior Colorist
Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined the company's artist roster a...
01/05/2024
CJP presents live mo-cap demos at MPTS
CJP Broadcast Service Solutions, systems integration, production and content digitisation specialist, will feature live motion capture demonstrations at the 202...
01/05/2024
Media Links Partners with Sunteq for Representation in S...
Media Links, manufacturer and pioneer in Media over IP transport technology, has partnered with Sunteq spol s.r.o., a leading reseller located in Slovakia to st...
01/05/2024
Dot Group Showcases Enhanced Data Management and Sustaina...
Dot Group, a leader in cutting-edge data management solutions and the premier European reseller of critical Broadcast supporting IBM technologies, will demonstr...
01/05/2024
Glensound shows the latest in IP audio at MPTS
Glensound, industry leader in high quality audio systems, is showcasing the latest additions to its extensive portfolio of networked audio products at MPTS. Aud...
01/05/2024
Hitomi Broadcast to demonstrate ST2110 MatchBox at MPTS
Hitomi Broadcast, a leader in audio/video alignment and latency solutions, will be demonstrating advancements in SMPTE ST2110 workflows ensuring broadcasters ha...
01/05/2024
Leading UK vendors join in the CABSAT 30th anniversary ce...
Taking a leading role in the 30th anniversary CABSAT exposition (Dubai World Trade Centre, 21 23 May), the GREAT Britain and Northern Ireland pavilion will fe...
01/05/2024
NXTGENbps Powers Notorious DITs Green Energy Initiative w...
NXTGENbps, a pioneer in green energy solutions, proudly announces its partnership with Notorious DIT, a leading provider of digital imaging technology services ...
01/05/2024
Videosys Broadcast Brings Pan and Tilt To Coverage Of The...
As Cambridge celebrated its double win over Oxford in the 2024 Boat Race, behind the scenes celebrations were also taking place at Videosys Broadcast to mark th...
01/05/2024
Live After 5' summer concert series returns to downtown Raleigh
A popular - and free - summer concert series is coming back to downtown Raleigh! WRAL is proudly partnering with Downtown Raleigh Alliance for its Live After ...
01/05/2024
Cadent Launches Performance TV To Boost Omnichannel Ad Results
Cadent said it launched Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of...
01/05/2024
Eric Johnson, KOMO Seattle Anchor, Sets Retirement
Eric Johnson, anchor at KOMO Seattle, will retire as of June 6. Johnson anchors the 5 and 6 p.m. weekday newscasts and writes/produces/hosts Eric's Heroes,...
01/05/2024
T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprin...
01/05/2024
Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
Samsung Ads said it was introducing new opportunities for advertisers to use data about its viewers to target viewers across the full marketing funnel at its Ne...
01/05/2024
Samsung TV Plus Swings for the Fences With Streaming Sports Channels (NewFronts)
Samsung's ad-supported streaming platform Samsung TV Plus is putting more sports in its lineup with free channels about baseball, golf, hockey, auto racing ...
01/05/2024
Dan Rather Documentary Offers Open-Book' Look at Newsman
Rather, a documentary about famed newsman Dan Rather, premieres on Netflix May 1. The film looks at his rise to prominence in TV news, including his work coveri...
01/05/2024
Ken Wayne, KRON San Francisco Anchor, Retires Next Month
Ken Wayne, evening anchor at KRON San Francisco, is retiring after 33 years in Bay Area television. He was born in Marin County, started his journalism career a...
01/05/2024
Jeff Blaszak Promoted To Senior VP at ShowSeeker
ShowSeeker, the company behind the Pilot cloud-based order management system, said it promoted Jeff Blaszak to senior VP of business operations and strategy....
01/05/2024
Great American Media Picks VideoAmp As Ad Currency
Great American Media said it reached an agreement with VideoAmp that will enable clients to use VideoAmp's ad buying measurement and data capabilities when ...
01/05/2024
NXTGENbps powers Molinaire's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Amazon CEO: AWS has multi-billion dollar revenue run rate in AI already
Sales rose to $25bn during the first three months of 2024, up 17 per cent year-on-year By Matthew Corrigan Published: May 1, 2024 Sales rose to $25bn duri...
01/05/2024
Roku to Offer NBC Olympics Zone
NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...
01/05/2024
U.K.'s Freely Officially Launches
Freely the new streaming service backed by Britain's leading broadcasters BBC, ITV, Channel 4 and Channel 5 is now available through the next generation of ...
01/05/2024
Study: FAST Channel Growth Accelerates
NEW YORK A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ...
01/05/2024
VuWall Unveils New Capabilities For VuStream 150 Video Encoder
MONTREAL VuWall has enhanced its VuStream 150 H.264 video encoder with new features and capabilities, including support for HDMI signals at resolutions up to 38...
01/05/2024
Samsung TV Plus Announces New High-Profile FAST Channels for Sports
NEW YORK At the IAB NewFronts 2024, Samsung Ads announced a new lineup of premium sports, music, family and entertainment content on its leading FAST service Sa...
01/05/2024
WAPA TV Celebrates 70th Anniversary As #1 Station in Puerto Rico
SAN JUAN, PUERTO RICO WAPA TV has announced that it will be celebrating its 70th anniversary on May 1 as the number 1 broadcasters on the island....
01/05/2024
Diamond Sports Group Renews Its Distribution Deal with Cox
SOUTHPORT, Conn. & ATLANTA Diamond Sports Group and Cox Communications have reached a multi-year renewal of their distribution agreement for the continued carri...
01/05/2024
Warner Bros. Discovery Networks Dropped by Fubo
As the NBA playoffs heat up on TNT, Warner Bros. Discovery and FuboTV have been unable to reach a new distribution deal. That impasse forced the vMVPD to drop T...
01/05/2024
Time for NAB Reality Check
Time for NAB Reality Check Andy Marken April 30, 2024 0 Comments Above image source - Allegiant, Summit Entertainment Great leaders don't seek...
01/05/2024
Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO
Dream Street Productions Switches Live Corporate Events with ATEM Television Stu...
01/05/2024
lodie Ichter Joins Light Iron as Senior Colorist
lodie Ichter Joins Light Iron as Senior Colorist Brie Clayton April 30, 2024 0 Comments Acclaimed colorist brings global expertise on high-profile pro...
01/05/2024
SVG Digital Engagement Forum: Sessions Now Available to Watch on SVG PLAY
SVG Digital Engagement Forum: Sessions Now Available to Watch on SVG PLAY Catch up on the latest in streaming, interactivity, engagement and more from this inau...
01/05/2024
David Beckham Scores on the Cover of 'Queue' Issue 16
Back to All News David Beckham Scores on the Cover of Queue Issue 16 David Beckham on the cover of Queue. Krista Smith Director, Queue Entertainment 01 Ma...
01/05/2024
Haivision Celebrates 20 Years of Leadership and Innovation in Live Video
MONTREAL, CANADA - May 1, 2024 - Haivision Systems Inc. ( Haivision ) (TSX: HAI), a leading global provider of mission-critical, real-time video networking and ...
01/05/2024
MPTS. London. May 15-16, 2024
Wednesday, 15 May 11:35 The Gallows Pole - Creating a Workflow to Support the Creative Vision FilmLight sits down with the award-winning Residence Pictures t...