-- Around-the-World Event Features Major Updates Including Illustrator on the iPad, Fresco on the iPhone, Adobe Sensei-Powered Neural Filters in Photoshop, and Significant Momentum on the Content Authenticity Initiative
Zendaya, Conan O'Brien, Ava DuVernay, Wes Anderson, Awkwafina, Gwyneth Paltrow, Tyler, the Creator and Chelsea Handler Headline World's Largest Creativity Conference
SAN JOSE, Calif.--(BUSINESS WIRE)-- Today at Adobe MAX, Adobe (Nasdaq: ADBE) unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with the official launch of Adobe Illustrator on the iPad and Adobe Fresco on the iPhone. Additionally, the company previewed a prototype of a digital content attribution tool that will debut within Photoshop and Behance as part of its Content Authenticity Initiative.
Adobe MAX 2020: Creativity for All
Rooted in Adobe's mission to enable creativity for all, MAX 2020 is offered as a free around-the-world event. With 56 hours of live content planned, Adobe MAX will inspire, educate and entertain creators through product deep dives, luminary masterclasses and community events. From seasoned professionals to students, social media mavens and hobbyists, this year's event offers endless opportunities for creators to take their skills to the next level.
In a year defined by so many challenges, we're proud to bring our community together to underscore the resilience of creativity and share our vision for empowering creativity for all, said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. Visualizing ideas, sharing stories and expressing whatever's in the mind's eye are more important now than ever. We're excited to introduce creative apps and services built to fuel continued growth for creative professionals, while also outfitting novices who want simple tools that bring their ideas to life.
Addressing Creators' Needs in 2020
According to Adobe's State of Creativity research, 82% of creators say that the events of 2020 have forever changed how they create, and 83% feel it's more important than ever to expand their abilities. With this reality as the backdrop, today's Creative Cloud releases empower users to level up their skills, collaborate seamlessly with others, accelerate their productivity and create for new mediums in entirely new ways.
Creative Systems Built to Accelerate Collaboration
It has never been more critical for teams to be in sync and work together efficiently than it is now. Creative Cloud applications have always been essential in driving creative output, but their power is even more evident when they work together. Over the years, Adobe has strategically tied key elements of its portfolio together into a powerful creative system that enables seamless sharing, consistency and collaboration between teams, which is especially critical in a remote working environment.
Creative Cloud Libraries, Expanded: Libraries, which previously enabled select cross-app asset sharing and collaboration, now allows users to create and distribute design systems through Adobe XD, access assets in Adobe Spark and connect to third-party apps like Google Workspace and other systems through open Library APIs for developers.
Versions in Cloud Documents: View, revert, and name past document iterations with automatic creation of Cloud Document file versions.
Invite to Edit: Access work anywhere and collaborate easily with Invite to Edit functionality, which will be coming early next year to tools like Fresco, Photoshop and Photoshop on the iPad.
Supercharge Creativity: Powerful New Tools to Create the Impossible
The company introduced hundreds of cutting-edge features built to help users take their creativity to greater heights. Integrated into many of Adobe's flagship products, boundary-pushing features showcased at MAX include:
Photoshop: Introduced in the Photoshop experience, Sensei-powered Sky Replacement, two new Refine Edge selections and the breakthrough Neural Filters open up a world of new possibilities for users to expand and elevate their creativity in a matter of seconds. These features offer new ways to reduce complex workflows while also giving access to a growing library of artistic filters to ignite ideas or refine images.
Illustrator and Illustrator on the iPad: Featuring a plethora of new ways to transform design ideas into beautiful, precise graphics, the 1.0 release of Illustrator on the iPad brings users the core toolkit and more, with 18,000 fonts and new features like radial, grid and mirror repeat. And on the desktop, the new Recolor Artwork feature lets users change entire color themes with just one click. When using Illustrator's desktop and iPad apps, creators will find a smooth cross-device experience that allows them to create a wide range of graphics, from a logo to a t-shirt illustration.
Fresco on the iPhone: The new Fresco on the iPhone offers users the same functionality they've grown to love on the iPad and on Windows touch devices. Powered by Cloud Documents, all Fresco projects are instantly available on all supported devices across desktop, mobile and tablet for a seamless multi-device experience.
Lightroom: Advanced Color Grading across the Lightroom ecosystem, the ability to save versions as you edit images and enhanced performance in Lightroom Classic.
Premiere Pro: Major performance improvements, alongside a preview of Sensei-powered Speech to Text, which automates speech transcription from vide
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS Media talks to TVBEurope about her route into the industry
By TVBEurope Staff...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
-- Around-the-World Event Features Major Updates Including Illustrator on the iPad, Fresco on the iPhone, Adobe Sensei-Powered Neural Filters in Photoshop, and Significant Momentum on the Content Authenticity Initiative 
