-- Around-the-World Event Features Major Updates Including Illustrator on the iPad, Fresco on the iPhone, Adobe Sensei-Powered Neural Filters in Photoshop, and Significant Momentum on the Content Authenticity Initiative
Zendaya, Conan O'Brien, Ava DuVernay, Wes Anderson, Awkwafina, Gwyneth Paltrow, Tyler, the Creator and Chelsea Handler Headline World's Largest Creativity Conference
SAN JOSE, Calif.--(BUSINESS WIRE)-- Today at Adobe MAX, Adobe (Nasdaq: ADBE) unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with the official launch of Adobe Illustrator on the iPad and Adobe Fresco on the iPhone. Additionally, the company previewed a prototype of a digital content attribution tool that will debut within Photoshop and Behance as part of its Content Authenticity Initiative.
Adobe MAX 2020: Creativity for All
Rooted in Adobe's mission to enable creativity for all, MAX 2020 is offered as a free around-the-world event. With 56 hours of live content planned, Adobe MAX will inspire, educate and entertain creators through product deep dives, luminary masterclasses and community events. From seasoned professionals to students, social media mavens and hobbyists, this year's event offers endless opportunities for creators to take their skills to the next level.
In a year defined by so many challenges, we're proud to bring our community together to underscore the resilience of creativity and share our vision for empowering creativity for all, said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. Visualizing ideas, sharing stories and expressing whatever's in the mind's eye are more important now than ever. We're excited to introduce creative apps and services built to fuel continued growth for creative professionals, while also outfitting novices who want simple tools that bring their ideas to life.
Addressing Creators' Needs in 2020
According to Adobe's State of Creativity research, 82% of creators say that the events of 2020 have forever changed how they create, and 83% feel it's more important than ever to expand their abilities. With this reality as the backdrop, today's Creative Cloud releases empower users to level up their skills, collaborate seamlessly with others, accelerate their productivity and create for new mediums in entirely new ways.
Creative Systems Built to Accelerate Collaboration
It has never been more critical for teams to be in sync and work together efficiently than it is now. Creative Cloud applications have always been essential in driving creative output, but their power is even more evident when they work together. Over the years, Adobe has strategically tied key elements of its portfolio together into a powerful creative system that enables seamless sharing, consistency and collaboration between teams, which is especially critical in a remote working environment.
Creative Cloud Libraries, Expanded: Libraries, which previously enabled select cross-app asset sharing and collaboration, now allows users to create and distribute design systems through Adobe XD, access assets in Adobe Spark and connect to third-party apps like Google Workspace and other systems through open Library APIs for developers.
Versions in Cloud Documents: View, revert, and name past document iterations with automatic creation of Cloud Document file versions.
Invite to Edit: Access work anywhere and collaborate easily with Invite to Edit functionality, which will be coming early next year to tools like Fresco, Photoshop and Photoshop on the iPad.
Supercharge Creativity: Powerful New Tools to Create the Impossible
The company introduced hundreds of cutting-edge features built to help users take their creativity to greater heights. Integrated into many of Adobe's flagship products, boundary-pushing features showcased at MAX include:
Photoshop: Introduced in the Photoshop experience, Sensei-powered Sky Replacement, two new Refine Edge selections and the breakthrough Neural Filters open up a world of new possibilities for users to expand and elevate their creativity in a matter of seconds. These features offer new ways to reduce complex workflows while also giving access to a growing library of artistic filters to ignite ideas or refine images.
Illustrator and Illustrator on the iPad: Featuring a plethora of new ways to transform design ideas into beautiful, precise graphics, the 1.0 release of Illustrator on the iPad brings users the core toolkit and more, with 18,000 fonts and new features like radial, grid and mirror repeat. And on the desktop, the new Recolor Artwork feature lets users change entire color themes with just one click. When using Illustrator's desktop and iPad apps, creators will find a smooth cross-device experience that allows them to create a wide range of graphics, from a logo to a t-shirt illustration.
Fresco on the iPhone: The new Fresco on the iPhone offers users the same functionality they've grown to love on the iPad and on Windows touch devices. Powered by Cloud Documents, all Fresco projects are instantly available on all supported devices across desktop, mobile and tablet for a seamless multi-device experience.
Lightroom: Advanced Color Grading across the Lightroom ecosystem, the ability to save versions as you edit images and enhanced performance in Lightroom Classic.
Premiere Pro: Major performance improvements, alongside a preview of Sensei-powered Speech to Text, which automates speech transcription from vide
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
-- Around-the-World Event Features Major Updates Including Illustrator on the iPad, Fresco on the iPhone, Adobe Sensei-Powered Neural Filters in Photoshop, and Significant Momentum on the Content Authenticity Initiative 
