CIMM Study Explores Big Data Measurement Problems

06/11/2024

NEW YORK As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) has issued a major new study that reviews the methodological challenges currently facing big data-based, currency-grade measurement providers, and provides guidance on how best to evaluate and address potential issues.

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