Beamers, Chelsea tractors & Mercs named rudest road users
London (60%) voted most inconsiderate drivers, Wales (26%) voted the friendliest
Over half (53%) of Brits name their vehicles and 54% have fonder memories of their first car than their first love - Four in ten (40%) love their current car more than their in-laws
Baby, Beast and Herbie named as the most popular modern car names
New British motoring study commissioned to launch Yianni: Supercar Customiser, starting on Wednesday 10th January 8pm on TV channel Dave
Mini drivers mind their manners, but bullying beamers have been named rudest on the road - thats the verdict of a new study released today which shines a spotlight on Brits national obsession with cars. The fearsome reputation of the white van man only came in fifth place in the poll.
The research of 2,000 British motorists reveals Brits are in love with their motors more than ever, with over half (54%) of those surveyed admitting to having fonder memories of their first car than their first love. Four in ten (40%) said they loved their current car more than their in-laws and 34% have more affection for their vehicle than their family pet.
The new study, specially commissioned by TV channel Dave to launch Yianni: Supercar Customiser, which starts on Wednesday 10th January at 8pm, found that London (60%) was voted as the region with the rudest road users. Wales (26%) was voted as the region with the friendliest and most considerate drivers followed by Yorkshire (25%) and Scotland (23%).
The top ten rudest and most inconsiderate car owners:
BMW M3 (56%)
Range Rover (48%)
Audi TT (43%)
Mercedes-Benz C-class (37%)
Ford Transit Van (36%)
Porsche 911 (31%)
VW Golf (20%)
Vauxhall Corsa (18%)
Nissan Qashaqi (15%)
Vauxhall Astra (15%)
The top ten friendliest and most considerate car owners:
MINI (35%)
Ford Fiesta (32%)
Ford Focus (32%)
Toyota Yaris (30%)
Fiat 500 (28%)
VW Polo (27%)
Renault Clio (25%)
Nissan Micra (25%)
Peugeot 208 (23%)
Citroen C3 (22%)
The new motoring study reveals the number of cars Brits will own over the course of lifetime is on the rise. The average Brit will now own eight cars and of those surveyed 23% said they would own over 10 motors and 13% said they would own over 15 vehicles.
The average British adult will spend £18,915 over the course of a lifetime pampering and pimping their cars and up to 53 days* of their lives tinkering and cleaning their motors. Giving our cars some va va voom and a personal unique touch is important to Brits, with custom car wraps (24%), leather interior upgrades (55%) and alloy wheel rims (60%) identified as the most desirable car modifications. Go faster stripes were voted the most tasteless and cringe worthy car modification (55%), followed by a large and noisy exhaust system (50%) and headlight eyelashes (49%).
The study revealed our love of cars runs deep, with six in ten (61%) respondents believing their car had a personality and over half (53%) have given their vehicle a name, with two-fifths (40%) deciding on a moniker based on their cars personality.
Luke Hales, General Manager of Dave, said:
Our affinity and love for cars means we love to give a personal touch to our motors, whether its a human name that brings out the personality, a custom modification or pampering and tinkering with the body work and engine. Yiannis a fantastic personality and weve had a lot of fun watching him and the lengths his customers will go to in order to stand out in our new series Yianni: Supercar Customiser
When it comes to naming our rides, cult film references to Herbie, Turbo, Mad Max and Kit were voted as the top male car names, whilst Baby, a reference to Dirty Dancings lead character, topped the female list.
Top 10 Female Car Names:
Baby (44%)
Betty (44%)
Daisy (41%)
Betsy (38%)
Bessie (33%)
Precious (29%)
Penny (28%)
Penelope (27%)
Ruby (27%)
Sally (25%)
Top 10 Male Car Names:
Herbie (50%)
Beast (43%)
Turbo (42%)
Kit (37%)
Bertie / Bert (36%)
Henry (36%)
Mad Max (33%)
Fred / Freddie (29%)
Billy (27%)
Jack (26%)
New series Yianni: Supercar Customiser follows Yianni as he transforms a series of vehicles with his incredible wraps. With a client list that includes some of the biggest names in the world of sport and entertainment including Harry Styles, Sergio Aguero and Gordon Ramsay, Yianni is the man the rich and famous trust with their precious rides.
Yianni is a social media star whose YouTube channel, Yiannimize boasts over a million subscribers. His videos featuring supercar wraps and transformations of celebrity vehicles attract millions of views.
Yianni: Supercar Customiser starts Wednesday 10th January, 8pm on Dave
Notes to Editors For more information and interviews with Yianni, please contact:
Sam Corry @ Taylor Herring on 0208 206 5151 / SC@taylorherring.com
*The average Brit said they spend £300 per year pampering and pimping their cars. The latest ONS for life expectancy at birth are 79.2 years for males and 82.9 years for females, giving an average of 81.05 years. [Assume that you become an adult at 18]. £300 multiplied by 63.05 adult years equals £18,915.
**The average Brit said they spend 25 mins per week cleaning and tinkering with their car. The latest ONS for life expectancy at birth are 79.2 years for males and 82.9 years for females, giving an average of 81.05 years. [Assume that you become an adult at 18]. 25 minutes multiplied by 48 (working) weeks per year, multiplied by 63.05 adult years equals 1,261 hours equal to 53 days.
About Dave
Sky 111/246, Virgin 128/194, Freeview 12, BT & TalkTalk 12 On demand on Sky, Virgin and UKTV Play
dave.uktv.co.uk @davechannel
About UKTV
UKTV is a commercial broadcaster reaching over 40m viewers every month.
The award-winning independent has eleven imaginative brands - UKTV Play, Dave, W
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
Beamers, Chelsea tractors & Mercs named rudest road users 
