
A new AI-powered, imaging-based technology that creates accurate three-dimensional models of tumors, veins and other soft tissue offers a promising new method to help surgeons operate on, and better treat, breast cancers.
The technology, from Illinois-based startup SimBioSys, converts routine black-and-white MRI images into spatially accurate, volumetric images of a patient's breasts. It then illuminates different parts of the breast with distinct colors - the vascular system, or veins, may be red; tumors are shown in blue; surrounding tissue is gray.
Surgeons can then easily manipulate the 3D visualization on a computer screen, gaining important insight to help guide surgeries and influence treatment plans. The technology, called TumorSight Viz, calculates key surgery-related measurements, including a tumor's volume and how far tumors are from the chest wall and nipple.
It also provides key data about a tumor's volume in relation to a breast's overall volume, which can help determine - before a procedure begins - whether surgeons should try to preserve a breast or choose a mastectomy, which often presents cosmetic and painful side effects. Last year, TumorSight received FDA clearance.
Across the world, nearly 2.3 million women are diagnosed with breast cancer each year, according to the World Health Organization. Every year, breast cancer is responsible for the deaths of more than 500,000 women. Around 100,000 women in the U.S. annually undergo some form of mastectomy, according to the Brigham and Women's Hospital.
According to Jyoti Palaniappan, chief commercial officer at SimBioSys, the company's visualization technology offers a step-change improvement over the kind of data surgeons typically see before they begin surgery.
Typically, surgeons will get a radiology report, which tells them, Here's the size and location of the tumor,' and they'll get one or two pictures of the patient's tumor, said Palaniappan. If the surgeon wants to get more information, they'll need to find the radiologist and have a conversation with them - which doesn't always happen - and go through the case with them.
Dr. Barry Rosen, the company's chief medical officer, said one of the technology's primary goals is to uplevel and standardize presurgical imaging, which he believes can have broad positive impacts on outcomes.
We're trying to move the surgical process from an art to a science by harnessing the power of AI to improve surgical planning, Dr. Rosen said.
SimBioSys uses NVIDIA A100 Tensor Core GPUs in the cloud for pretraining its models. It also uses NVIDIA MONAI for training and validation data, and NVIDIA CUDA-X libraries including cuBLAS and MONAI Deploy to run its imaging technology. SimBioSys is part of the NVIDIA Inception program for startups.
SimBioSys is already working on additional AI use cases it hopes can improve breast cancer survival rates.
It has developed a novel technique to reconcile MRI images of a patient's breasts, taken when the patient is lying face down, and converts those images into virtual, realistic 3D visualizations that show how the tumor and surrounding tissue will appear during surgery - when a patient is lying face up.
This 3D visualization is especially relevant for surgeons so they can visualize what a breast and any tumors will look like once surgery begins.
To create this imagery, the technology calculates gravity's impact on different kinds of breast tissue and accounts for how different kinds of skin elasticity impact a breast's shape when a patient is lying on the operating table.
The startup is also working on a new strategy that also relies on AI to quickly provide insights that can help determine the risk of recurrence to support providers in determining the best treatment to avoid cancer recurrence.
Currently, hospital labs run pathology tests on tumors that surgeons have removed. The biopsies are then sent to a different outside lab, which conducts a more comprehensive molecular analysis.
This process routinely takes up to six weeks. Without knowing how aggressive a cancer in the removed tumor is, or how that type of cancer might respond to different treatments, patients and doctors are unable to quickly chart out treatment plans to avoid recurrence.
SimBioSys's new technology uses an AI model to analyze the 3D volumetric features of the just-removed tumor, the hospital's initial tumor pathology report and a patient's demographic data. From that information, SimBioSys generates - in a matter of hours - a risk analysis for that patient's cancer, which can help doctors quickly determine the best treatment to avoid recurrence.
According to SimBioSys's Palaniappan, the startup's new method matches or exceeds the risk of recurrence scoring ability of more traditional methodologies, based upon its internal studies. It also takes a fraction of the time of these other methods while costing far less money.
North America Stories
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big 12...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
The appointment will drive growth and innovation across the Media Business Unit
Fincons Group, a leading IT business consultancy and systems integrator company...
07/07/2026
International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...
07/07/2026
Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...
07/07/2026
Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...
07/07/2026
LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...
07/07/2026
LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
How MXL Connects More Than Media In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the...
07/07/2026
Max single-threaded CPUs at scale are a new category of CPUs built for the agentic AI era.
Across the creation and deployment of an agentic system, the CPU is...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...