VTVCab Vietnam embraces direct-to-TV approach to expand consumer market via Samsung smart TVs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 9th, 2022 -NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider of content protection and multiscreen television solutions, and Samsung Electronics Co., Ltd., the market leader in consumer electronics, today announced VTVCab, one of Vietnam's largest pay-TV players, has selected TVkey Cloud to deploy its direct-to-TV service on Samsung UHD TVs.

With TVkey Cloud, VTVCab can now offer its service to a new addressable market, including people purchasing a brand-new Samsung TV or having already purchased a compatible model in the last two years. The direct-to-TV services enables consumers with VTVCab service discovery as part of the first-time TV setup via pop-up menu, followed by intuitive service activation in just a few clicks of the remote control.

Thanks to our cooperation with NAGRA and Samsung, we can effectively exploit TVkey Cloud to optimize VTVCabs investment costs. The unique cloud-based solution not only helps us to develop services, but also simplifies the process to reach our clients and provide them with access to advanced services to optimize the experience. This deployment takes place at a time when Vietnam is accelerating the implementation of the National Digital Transformation Program, including digital transformation in the field of television and digital content services , said Bui Huy Nam, General Director Director of VTVcab.

With the TVkey cloud solution, customers can use VTVCabs HD digital television service directly on their TVs without the need for an HD receiver. In the future, VTVCab and other providers will continue to cooperate to deploy more unique and richer content packages to increase the user experience.

With successful commercial launches already in Germany and Ghana, NAGRA's partnership with Samsung is now expanding to Asia with the latest deployment with VTVCab. TVkey Cloud gives viewers access to the best content straight out-of-the-box and delivers an intuitive user experience, available either through an HbbTV operator app or a fast time-to market option. TVkey Cloud brings together the security capabilities of the TVkey embedded hardware root of trust in the TV with sophisticated security management systems in the cloud, enabling compliance with MovieLabs requirements for Enhanced Content Protection of 4K Ultra HD, HDR, and early release content.

Designed for operators looking to open new channels to market, reduce complexity and lower acquisition costs, TVkey Cloud is becoming the industry's go-to solution for a fast, secure and low entry barrier to market for pay-TV operators launching advanced services directly to new consumer TV sets, said St phane Le Dr au, SVP and Regional General Manager APAC at NAGRA.

Together with Samsung, we are excited to once again offers important benefits, including significantly faster and easier onboarding of customers, access to new audiences, less complexity for the consumer and significant savings in terms of CAPEX, to ensure people have access to the content they love.

Jointly defined by NAGRA and Samsung, NAGRA will use its Security Service Platform (SSP) delivered as-a-service from Amazon Web Services as the backend system. Samsung has implemented the TVkey client inside its 2020 and new models of UHD smart TVs. TVkey Cloud is available to the wider ecosystem of industry players, including conditional access vendors and TV manufacturers, who wish to use its capabilities to bring operator user experience and advanced services directly to the TV screen. It is supported by NAGRA's range of content protection technologies.

About NAGRA

NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company provides content providers and DTV operators worldwide with secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit dtv.nagra.com for more information. Follow us on Twitter and LinkedIn.

Media contacts

C dric Alber

Kudelski Group - Corporate Communications

Director Corporate Communications & Media Relations

+41 79 647 61 71

+1 (415) 962-5005

[email protected]

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