HP Helps Digital Marketers Increase Engagement, Revenue with Self-service Visual TestingSaaS offering combines ease of use with deep analytics, segmentation to help marketers create and launch tests in minutes
PALO ALTO, Calif. - HP Autonomy today announced HP Optimost VisualTest, a new self-service A/B/n testing offering that allows marketers to quickly identify the most compelling combinations of digital content by market and customer segment, resulting in greater engagement, conversions and revenue.
The Software-as-a-Service (SaaS) offering includes an intuitive visual-editing application that lets marketers choose any web page and open it in the design tool to easily create and run tests. The dashboard for HP Optimost VisualTest features extensive analytics that leverage data from multiple marketing systems and channels, and powerful segmentation and behavioral analytics to identify hidden patterns and emerging trends in customer behavior.
HP Optimost VisualTest provides Cars.com with exactly the tools we need to get the job done, said Vince King, senior director, Product, Cars.com. The simple WYSIWYG interface lets us see the visual effect of proposed changes as we make them without having to rely on IT. This means that we can run more tests with less drag and less impact on internal resources, allowing us to increase conversions and revenue without the usual bottlenecks.
HP Optimost VisualTest builds on nearly a decade of leadership in the online testing market, and leverages powerful multichannel and segmentation technology from the HP Digital Marketing Hub, to give businesses an unparalleled platform for driving proven return on marketing spend. Only HP Autonomy can offer the full spectrum of optimization capabilities, from sophisticated, managed-service based multivariate testing (MVT) to self-service A/B/n testing.
We are very pleased to see HP Autonomy's continued investment in their marketing optimization solutions with the release of HP Optimost VisualTest, said Mels Wolf, eCommerce Conversion Optimization, Office Depot Europe.
HP Optimost VisualTest-intelligent, multichannel self-service testing
To stand out in the market, businesses need to be smarter, not louder. They must deliver highly compelling content throughout the online journey of a customer or prospect across multiple channels, or risk losing out to the competition-or other online distractions.
Most online testing tools available today simply compare click counts from page A to page B, and lack any connection to further intelligence, including information from marketing systems and important demographic, behavioral data. They also don't support marketers who are looking to optimize experiences across web, mobile, email and other digital channels.
By combining ease of use and speed with deep, multichannel analytics, HP Optimost VisualTest gives marketers what they need to drive out-sized business results. The solution's integration with the HP Digital Marketing Hub lets marketers analyze information to uncover multichannel insights and view all their data in one shareable and easy-to-use interface.
HP Optimost VisualTest includes the following features:
New design tool: user-friendly, customizable interface lets non-technical users author A/B/n tests within web pages.
Global single-tag deployment architecture: tag once and done-quickly prepare pages for testing with a single line of code, increasing the velocity of testing and reducing the need to rely on IT to run tests.
Advanced filters: marketers can drill down and analyze data from multiple data sources to uncover deeper insights and understand customer behavior.
Real-time analytics: advanced analytics capabilities from the HP Digital Marketing Hub let users track campaign performance with tailored KPIs to measure success from testing pages in real time, quickly build and run similar tests, and ultimately deliver more targeted, relevant content across multiple channels.
Easy reporting: reports can be downloaded to share insights and testing value with the rest of the organization.
Choice of service models: advanced testing and optimization offered both as a self-serve SaaS and as a managed service that is backed by a team of experienced consultants for advanced tuning of testing and optimization.
HP Optimost VisualTest brings together two traditionally separate markets-simple, SaaS-based digital marketing and sophisticated, multichannel, big data analytics, said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. Together, this solution will help customers generate dramatic improvements in business performance, and we look forward to working with our customers and digital agency partners as we unleash the next generation of digital marketing solutions.
Availability
HP Optimost VisualTest is available now.
Additional information is available at www.autonomy.com/products/optimost. HP also will be demonstrating the new software at its premier Americas client event, HP Discover, which takes place June 10-12 in Las Vegas.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any state
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
HP Helps Digital Marketers Increase Engagement, Revenue with Self-service Visual TestingSaaS offering combines ease of use with deep analytics, segmentation to help marketers create and launch tests in minutes
