Projective, a software provider that transforms post-production workflows for broadcasters, creative agencies, post-production facilities and content creators of all sizes, is pleased to announce its return to the NAB Show, taking place in Las Vegas from April 5-9, 2025. Projective will be located at booth SL9507 in the South Lower Hall. This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production.
Today's post-production landscape demands agility and efficiency, says Derek Barrilleaux, Chief Executive Officer at Projective Technology. With Strawberry Multisite's hybrid workflows, together with its enhanced user experience, we're empowering creative teams to maximize resources, reduce friction and achieve faster time-to-market all while maintaining the highest levels of collaboration and security. We're looking forward to sharing these latest innovations with the industry at the 2025 NAB Show.
Forward-Thinking Innovation Located in the South Lower Hall, booth #SU9507 Projective will showcase their latest solutions, designed to scale content creation and simplify collaboration, including:
Strawberry Multisite
Strawberry Multisite offers a practical hybrid infrastructure solution for post-production and editorial teams, combining cloud efficiency with the reliability and control of on-premises infrastructure. For many media organizations, full cloud adoption isn't feasible due to rising costs or workflow limitations. Multisite bridges this gap, enabling teams to balance hybrid workflows, minimize risk and maximize resources effectively.
Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.
Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.
Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.
Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.
Enhanced User Experience
Developed in collaboration with leading creatives from broadcast, post-production and creative agencies, the all-new Strawberry 7 user experience is faster and more intuitive, transforming the way teams manage their projects and assets. The new user interface is aligned with users' expectations for modern creative tools,making Strawberry more intuitive and powerful than ever.
Single-Pane-of Glass Search: Creative teams can manage projects seamlessly across on-site and cloud environments.
Improved Review & Approval Tools: User-friendly design speeds up production and delivery.
Enhanced Collaboration: Inspire teamwork like never before, with tools that simplify connection and communication.
Attendees will also get a firsthand look at Strawberry Skies, a cloud-first post-production framework built for real-time collaboration across creative applications. Seamlessly integrated with creative tools like Adobe Premiere Pro , Adobe After Effects and Avid Media Composer , Strawberry Skies enables remote editing workflows, delivering powerful collaboration and speeding up post-production timelines.
Creative teams need to work flexibly and from anywhere. Meanwhile, content houses need to maximize efficiency and minimize waste, states Barrilleaux. Multisite extends Strawberry s framework for post-production to all production locations, allowing users to work from home on Monday and in the facility on Tuesday without additional complexity, wait times, or wasted capacity.
Webinar: Witness the Future of Hybrid Post-Production Ahead of the 2025 NAB Show, Projective invites attendees to an exclusive webinar unveiling Strawberry Multisite's hybrid post-production workflows on March 26th at 5 pm CET / 11 am ET / 8 am PT. Registration for this exciting online event is now open HERE.
Book a One-on-One Conversation Attendees to the 2025 NAB Show are invited to schedule a meeting with Projective's leadership and product teams to discuss their business and operational needs, and get a demonstration. Members of the press can book a private media briefing with Projective's CEO Derek Barrilleaux, here. For more information, visit https://projective.io/meet-projective-at-nab-show-2025/
Event visitors can use Projective s exclusive guest code NS4466 for free access to the 2025 NAB Show.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
Projective, a software provider that transforms post-production workflows for broadcasters, creative agencies, post-production facilities and content creators of all sizes, is pleased to announce its return to the NAB Show, taking place in Las Vegas from April 5-9, 2025. Projective will be located at booth SL9507 in the South Lower Hall. This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production.
