Sony Pixel Power calrec Sony

Projective Demonstrates Hybrid Post-Production Innovation...

17/03/2025

Projective, a software provider that transforms post-production workflows for broadcasters, creative agencies, post-production facilities and content creators of all sizes, is pleased to announce its return to the NAB Show, taking place in Las Vegas from April 5-9, 2025. Projective will be located at booth SL9507 in the South Lower Hall. This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production.

Today's post-production landscape demands agility and efficiency, says Derek Barrilleaux, Chief Executive Officer at Projective Technology. With Strawberry Multisite's hybrid workflows, together with its enhanced user experience, we're empowering creative teams to maximize resources, reduce friction and achieve faster time-to-market all while maintaining the highest levels of collaboration and security. We're looking forward to sharing these latest innovations with the industry at the 2025 NAB Show.

Forward-Thinking Innovation Located in the South Lower Hall, booth #SU9507 Projective will showcase their latest solutions, designed to scale content creation and simplify collaboration, including:

Strawberry Multisite

Strawberry Multisite offers a practical hybrid infrastructure solution for post-production and editorial teams, combining cloud efficiency with the reliability and control of on-premises infrastructure. For many media organizations, full cloud adoption isn't feasible due to rising costs or workflow limitations. Multisite bridges this gap, enabling teams to balance hybrid workflows, minimize risk and maximize resources effectively.

Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.

Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.

Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.

Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.

Enhanced User Experience

Developed in collaboration with leading creatives from broadcast, post-production and creative agencies, the all-new Strawberry 7 user experience is faster and more intuitive, transforming the way teams manage their projects and assets. The new user interface is aligned with users' expectations for modern creative tools,making Strawberry more intuitive and powerful than ever.

Single-Pane-of Glass Search: Creative teams can manage projects seamlessly across on-site and cloud environments.

Improved Review & Approval Tools: User-friendly design speeds up production and delivery.

Enhanced Collaboration: Inspire teamwork like never before, with tools that simplify connection and communication.

Attendees will also get a firsthand look at Strawberry Skies, a cloud-first post-production framework built for real-time collaboration across creative applications. Seamlessly integrated with creative tools like Adobe Premiere Pro , Adobe After Effects and Avid Media Composer , Strawberry Skies enables remote editing workflows, delivering powerful collaboration and speeding up post-production timelines.

Creative teams need to work flexibly and from anywhere. Meanwhile, content houses need to maximize efficiency and minimize waste, states Barrilleaux. Multisite extends Strawberry s framework for post-production to all production locations, allowing users to work from home on Monday and in the facility on Tuesday without additional complexity, wait times, or wasted capacity.

Webinar: Witness the Future of Hybrid Post-Production Ahead of the 2025 NAB Show, Projective invites attendees to an exclusive webinar unveiling Strawberry Multisite's hybrid post-production workflows on March 26th at 5 pm CET / 11 am ET / 8 am PT. Registration for this exciting online event is now open HERE.

Book a One-on-One Conversation Attendees to the 2025 NAB Show are invited to schedule a meeting with Projective's leadership and product teams to discuss their business and operational needs, and get a demonstration. Members of the press can book a private media briefing with Projective's CEO Derek Barrilleaux, here. For more information, visit https://projective.io/meet-projective-at-nab-show-2025/

Event visitors can use Projective s exclusive guest code NS4466 for free access to the 2025 NAB Show.
LINK: https://kitplus.com/news/projective-demonstrates-hybrid-post-productio...
See more stories from tvbay

More from TV-Bay

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

16/04/2025

Triveni Digital and Broadcast Partners Win 2025 NAB Show...

Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, along with key partners Sinclair and...

16/04/2025

DoP Ramsay Uses Astera to Light the Intimate Emotion of G...

When international cinematographer Jamie Ramsay was brought on to lens independent feature film Goodrich, he faced a unique lighting challenge. Shot on location...

16/04/2025

Riedels Cutting-Edge MediorNet Routing and Artist Interco...

Riedel Communications announced today that Scotiabank Arena has implemented Riedel MediorNet decentralized routing as part of the venue's reimagination, wit...

16/04/2025

University of Notre Dame Scores Big With Riedels RefBox...

Riedel Communications today announced that the University of Notre Dame has successfully implemented Riedel's RefBox solution, part of the company's Sim...

16/04/2025

Game Creek Video Chooses Riedel for Better Game Day Commu...

Riedel Communications today announced that outside broadcast (OB) production company Game Creek Video has chosen Riedel's advanced solutions for its newest ...

16/04/2025

Crossroads Church Selects Ikegami HDK-X500 Cameras for Ne...

Crossroads Church based in Cincinnati, Ohio, has chosen Ikegami Unicam-XE HDK-X500 HD HDR cameras for a new campus scheduled to open on April 20th. Housed insid...

16/04/2025

Media Prima Powers Core OTT Revenue with Broadpeak Dynami...

Partnership fuels monetization for streaming service Tonton via broadpeak.io SSAI and Switch Media technologies Broadpeak , a leading provider of content deliv...

16/04/2025

Matthews Highlights Dinkum by Chimera at NAB N2031

Matthews will be exhibiting much more than grip gear at NAB booth N2031. With a dynamic display of lighting in action, the booth will display Chimera's worl...

16/04/2025

DoPchoice Intros SNAPBAG and SNAPGRID for Kino Flo Diva...

DoPchoice, maker of light shaping gear for LED cinema lighting, announces a new Snapbag and Snapgrid in time for the release of Kino Flo's Diva Lux4 fixtu...

16/04/2025

Calrec Promotes Sid Stanley to Managing Director

As Calrec continues to lead a new era of technical innovation with its portfolio of complimentary broadcast audio solutions, the company has today announced the...

16/04/2025

Hornets Tech brings 25 years of specialist experience to...

Experts in demystifying advanced wireless and IP connectivity Hornets Tech is bringing its distinctive brand of friendly yet authoritative wisdom to MPTS for t...

16/04/2025

IABM Launches Brand New Online AI Course for Members

IABM has launched a brand-new online AI course designed for business managers, production teams and technology providers across the media and technology industr...

16/04/2025

LiveU Brings Mission Critical IP Video Solutions to CABSA...

LiveU will showcase its expanded IP-video EcoSystem at CABSAT 2025 (Sheikh Saeed Hall 1 Stand No. S1-G22) for creating more value from video, underpinned by t...

16/04/2025

Jump Announces Film Publicity Project for New Feature Len...

Jump, a communications agency that provides bespoke PR, marketing and creative services to companies across the M&E industry, is today announcing a film publici...

11/04/2025

Ateliere Sweeps Awards at 2025 NAB Show for Technical Inn...

Ateliere Creative Technologies has been recognized for its groundbreaking innovations and contributions to the media technology industry, bringing home multiple...

10/04/2025

New Mavis Camera App Launched at NAB 2025

Mavis announces v7 of its popular Camera app, a major update that brings improved ergonomics, camera to cloud with direct connection to Adobe Frame.io, live str...

10/04/2025

Telestream Takes Home Prestigious Awards at 2025 NAB Show

Telestream, a global leader in media workflow technologies, is pleased to announce that its flagship Vantage software platform has been honored with two signifi...

10/04/2025

Emmy-winning Visionary Bob Bonniol Joins ACT Entertainmen...

ACT Entertainment announces the appointment of Bob Bonniol as Director of Innovation for Video. A creative force whose credits range from Broadway to mega-tours...

10/04/2025

Atomos Introduces A-Eye PTZ Cameras

Atomos is excited to announce A-Eye, a powerful new range of AI-enhanced PTZ cameras that combine intelligent tracking, high-quality video, and seamless connect...

10/04/2025

Monumental Sports and Entertainment and Dalet Win Prestig...

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been awarded the coveted 2025 NAB Show Project of the Year Award in the Production cat...

10/04/2025

Vizrt and blinx partner on first real-time XR integration...

Pushing the boundaries of live extended reality (XR), Vizrt and blinx showcase a world-first with audiences via TikTok Live influencing virtual graphics in real...

09/04/2025

Imagine Communications Debuts OSI-X at 2025 NAB Show

Sinclair Broadcast Group signed as first adopter of this modern traffic platform featuring browser-based UI, cloud-native architecture, enhanced security, and b...

08/04/2025

Vizrt releases its first dedicated NDI audio connection s...

Offering more connectivity and visibility in audio than ever before, Viz Connect Audio enables full control of audio sources on an NDI network Vizrt, the leade...

08/04/2025

Lightcraft Jetset Expands iPhone Virtual Production Tool...

Lightcraft Jetset Expands iPhone Virtual Production Tool with a Dozen New Features Virtual Production Now Accessible at Every Stage of the Production Process; ...

07/04/2025

Gordon Tubbs Joins Ikegami USA as Northern Regional Sales...

Ikegami USA announces a new addition to its sales team with the appointment of Gordon Tubbs to head Northern Region sales. Based in New York, he brings decades ...

07/04/2025

Fast Track to AV1 with Beamr High-Quality at a Fraction o...

Beamr will showcase its high-performance AV1 solutions, accelerated by NVIDIA GPUs, and with simple, competitive pricing, at the 2025 NAB Show in Las Vegas Bea...

07/04/2025

Leipzig Opera Relies on Riedel MediorNet Artist and Boler...

The Leipzig Opera, one of Germany s largest opera houses, is setting new standards for communication and signal distribution with a comprehensive technical mode...

07/04/2025

Ikegami Promotes High-Efficiency Broadcast Content Creati...

Ikegami USA will demonstrate examples from its wide range of broadcast quality production equipment during the April 6th-9th 2025 NAB Show in Las Vegas. Making ...

07/04/2025

Grass Valley Strengthens Leadership Team with Key Hires A...

Appointments Reinforce Commitment to Customer-Centric Growth and Innovation Grass Valley, the media and entertainment industry's leading technology provi...

07/04/2025

Grass Valley and Ross Video Announce Integration Between...

Grass Valley and Ross Video are pleased to jointly announce Grass Valley's Maverik X Production Switcher, powered by AMPP OS (Agile Media Processing Platfor...

07/04/2025

V-Nova Highlights Growing MPEG-5 LCEVC Ecosystem and Imme...

V-Nova, a leading provider of data compression solutions, video compression technology, XR technology, and AI acceleration is expanding its presence at NAB Show...

07/04/2025

Open Broadcast Systems Launches 5G Assist to enhance Rem...

Open Broadcast Systems, a leader in low-latency encoding and decoding, has released 5G Assist to enhance remote production over the public internet. 5G Assist ...

07/04/2025

Cinedeck Announces CloudFlow Hub to Reshape Cloud-Based W...

Cinedeck, pioneer in integrated delivery solutions for the media and entertainment industry, has announced the launch of CloudFlow Hub, now available to its cus...

07/04/2025

24i unveils its Advanced Advertising solution in collabor...

24i, the pioneering data-driven video streaming company, has selected Bitmovin, a leading provider of video streaming technology, as its go-to-market integratio...

07/04/2025

iWedia and Fraunhofer IIS partner to enable MPEG-H Audio...

iWedia, a global leader in connected TV software solutions, and Fraunhofer IIS, a leading applied research organization, today announced a strategic partnership...

07/04/2025

MTN Group and Synamedia Partner to Develop Pan-African St...

MTN Group, Africa s leading mobile network operator, has entered a strategic partnership with Synamedia, a leading video software provider, to develop a new str...

07/04/2025

AIMS to Host In-Depth IPMX Training Sessions at 2025 NAB...

IPMX Training: The Essentials Will Include Sessions from Leading Industry Experts The Alliance for IP Media Solutions (AIMS) invites attendees of the 2025 NAB...