The Colonie editor Brian Sepanik crafted a show open for The London Business School's 2015 TEDx Conference that challenges the viewer to see the familiar in new and unexpected ways.
Beauty, Shape, Examine, the translation of the Greek root words of Kaleidoscope, inspired My Sister Fred's thought-provoking concept for the video and Sepanik's approach to bringing home its message. The agency tasked The Colonie with taking the postproduction for the project from creative editorial, motion graphic design and color grading through finishing.
The challenge was to forgo conventional representations of Beauty, Shape and Examine, and present these elements from unexpected viewpoints, says Sepanik. A number of two and three panel split screens, reminiscent of Greek Diptychs and Triptychs, were used to represent these three aspects of Kaleidoscope, the event's theme.
The two-minute open observes and illustrates a constantly changing sequence of elements - from a neon sign and pattern of a chain-link fence to the faces of a grandmother and grandchild. Throughout the montage the images hone in on small details in patterns, shapes and colors, providing a skewed perspective that reveals beauty that often goes unnoticed.
My Sister Fred's creative directors, Claudine Lorm and Mary Sylvester, worked out dozens of possible combinations of images, says Sepanik. We took those combos and vibed off of the frames they created, using some and switching around others. After the video has been roughed out, we focused on determining which images related and worked best together in each split screen. Claudine and Mary gave me a lot of freedom to create the technique and shape the storyline.
In the global spirit of the TEDx event, My Sister Fred reached out to filmmakers around the world to donate footage for the project. The agency received video content from London, Paris, Singapore, Hawaii, Spain, California, Miami and New York. Additional footage for the project was shot in and around the Chicago area.
The video was completely a collaborative process, says Mary Sylvester. The idea was shaped by everyone's contribution. We created the overall concept and structure, and then briefed the filmmakers to shoot their own interpretation of the words Beauty, Shape, Examine inspired by the environment around them. We had no idea what content we would receive, so the editorial process needed to allow for spontaneity. We were fortunate to have a client that trusted us, and a creative partner who could work with us this way.
Brian was the perfect partner for this improvised creative process, says Claudine Lorm He understood our vision and could quickly evolve the visual story with us as new footage came in. He chose the music for the video, which was absolutely key to set the pace and overall mood. This was the kind of project that could only work well with a experienced, senior editor leading a great team.
Because The Colonie was working with elements from multiple sources, its colorist, Lauren Malis, spent considerable time color grading the piece to achieve a cohesive tone and feel. The Chicago-based company's senior motion graphics designer, Jennifer Moody designed a series of 16 title cards for the event's speakers. Moody used the colorful facets from the identity created by My Sister Fred to create end titles for the open, which flip the words Beauty, Shape Examine to become the Greek words Kalos. Eidos and Skopeo, and then blends them together to form the word Kaleidoscope. Using the theme mark, the TEDx logo is revealed through the windows of the figurative kaleidoscope.
Steven Aguilar and Jordan Stalling of Particle Audio created sound effects to punctuate and add depth to Jennifer Moody's motion graphics. All of the designs were created using Adobe Creative Cloud and the editing, color grading and finishing were completed in Avid Media Composer 8.3.
My Sister Fred created all of the materials for The London Business School event, from the 2015 theme identity to opening video to the website, event banners, signage, collateral, swag and social media.
The final video contain footage shot by a global collective of filmmakers, including: Mary Sylvester, Claudine Lorm , Carlos Segura, Fiona Morrison, Ben Derico, Scott Clark, Kelly Togashi, Maria Gianas, Ben Kolak, M Sandrine Bejannin, and Stephania Dulowski.
CREDITS:
Client: TED x London Business School
Title: Open for 2015 TEDx Conference Kaleidoscope'
Length: 2:08
Type: Show Open
Link: https://vimeo.com/128493325
Agency: My Sister Fred / Chicago
Creative Directors: Claudine Lorm , Mary Sylvester
Editorial Company: The Colonie / Chicago
Creative Editor/Finish: Brian Sepanik
Assistant Editor: Stephania Dulowski
Executive Producer: Mary Caddy
Visual FX/Graphics Design Company: The Colonie / Chicago
Senior Motion Graphic Artist: Jennifer Moody
Color Grading Company: The Colonie / Chicago
Colorist: Lauren Malis
Audio + Sound Design Company: Particle Audio / Chicago
Mixers/Sound Designers: Steven Aguilar, Jordan Stalling
Media Contact:
Sherri Golden
SJ Golden Associates, Inc.
212 683 1777
news@sjgoldenpr.com
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
The Colonie editor Brian Sepanik crafted a show open for The London Business School's 2015 TEDx Conference that challenges the viewer to see the familiar in new and unexpected ways. 
