
SBS to launch FIFA World Cup 2026 ad packages centred on where brands play
30 October, 2024
FIFA
SBS declares FIFA World Cup 2026 will be the biggest TV audience event of the year.
The TV network also confirmed it would launch a new FAST channel with dedicated 24/7 football action from FIFA.
SBS has used its 2025 Upfronts to set the stage for its FIFA World Cup 2026 advertising packages, with Chief Commercial and Marketing Officer, Jane Palfreyman, declaring it will be the biggest TV audience event of 2026.
The hybrid funded national broadcaster is seeking commercial partners for the FIFA World Cup 2026 which will be broadcast from Canada, Mexico and the United States on SBS, SBS VICELAND and SBS On Demand through June and July of 2026 and feature an expanded 104 matches.
Without a doubt the FIFA World Cup 2026 will be the biggest TV audience event of 2026, said Palfreyman at the Sydney Town Hall event. Coming live from Canada, Mexico and the USA - it will be a tournament like no other and this time our partners will benefit greatly from the significant increase in the number of matches - this will be the dominant event the world will be talking about in June and July 2026.
Palfreyman also pointed to SBS's 40-year heritage with the world's biggest sporting event and said its plans across both linear and digital mean this would be a TV event like no other.
On linear broadcast we will have more than 556 hours of content across SBS and SBS VICELAND but then on SBS On Demand - Australia's highest rated video streaming app - we will have all 104 matches streamed live, along with replays, mini matches and highlights, said Palfreyman.
We will cater to this event through a lens of anytime, any place - and our partners will benefit significantly from that approach.
SBS's broadcast of the FIFA World Cup 2022 redefined traditional consumption models for a major sporting event, with linear viewing bringing in 52 million consumption hours and digital another 28 million. More than nine million Australians watched on linear TV, while SBS On Demand saw a record-breaking 4.5 million viewers stream the tournament.
Ahead of the FIFA World Cup 2026 the network also confirmed SBS On Demand will launch a new stand-alone, free ad-supported streaming TV (FAST) channel dedicated to FIFA content, offering football fans access to original programming, archive footage, live matches, and more.
Ken Shipp, SBS Director of Sport, said: We're excited to bring the FIFA+ FAST channel to SBS On Demand, giving Australians free access to world-class football content anytime, on any device. SBS has been a long-standing and proud FIFA partner since first broadcasting the World Cup in 1986, and this channel brings even more top-tier football to passionate fans. It underscores our commitment to, and investment in, high-quality sports programming and expanding Australians' access to the beautiful game.
For a pdf copy of this media release, click here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...
28/07/2026
The NFL franchise rebuilt their off-site content operation for an era when teams...
28/07/2026
Longtime partners expand viewer choice, data-driven analysis, access, immersive ...
28/07/2026
There is a unique moment before every major production. The audience never sees it.
The cameras are ready. The talent is preparing. Directors review the final...
28/07/2026
The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...
28/07/2026
As more than tens of thousands of spectators filled Paris' Champ de Mars and...
28/07/2026
Appear's X Platform played a central role in Chile's first large-scale c...
28/07/2026
Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...
28/07/2026
Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition
The first-ever professional dunking ...
28/07/2026
Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...
28/07/2026
Every match will stream live on Paramount+ beginning in February,...
28/07/2026
Baxandall-inspired hardware EQ overhauled
TK Audio's Baxandall-inspired hardware EQ unit has just made a return, bringing the popular unit back into the...
28/07/2026
D700 system gains new live-focused rackmount surface
Asparion have just announced an expansion of their D700 control surface range, introducing a new model ...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
28/07/2026
Ad Intel AI is Nielsen's first in a new generation of AI products built to t...
28/07/2026
Contribution to Europe's technological autonomy in the key industry telecommunications
aconnic AG (ISIN: DE000A0LBKW6), Munich, starts commercial shipments...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...
28/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...
28/07/2026
Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...
28/07/2026
X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop
App...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...
28/07/2026
dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series
...
28/07/2026
TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...
28/07/2026
Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear
Brie Clayton July 27, 2026
0 Comments
Between the maturation of IP and remot...
28/07/2026
New Live Action Projection Mapping Film Captured with URSA Cine 12K LF
Brie Clayton July 27, 2026
0 Comments
Large format sensor allows Texas Legacy ...
28/07/2026
NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...
28/07/2026
AI Agents Expand Creative Tools to Millions
Brie Clayton July 27, 2026
0 Comments
Hero image courtesy of Epic Games
Leading creative applications are...
28/07/2026
How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...
28/07/2026
Tuesday 28 July 2026
Football is back on Sky Sports following its most watched ...
28/07/2026
Anyone can make a robot move; NVIDIA Jetson makes it think. As a discerning AI i...
28/07/2026
RT Raidi na Gaeltachta, RT Radio 1, RT One and RT Player to showcase the best of the reels, rhymes and rambles from Comhaltas Fleadh Cheoil na h ireann 202...
28/07/2026
Through a wide range of perspectives, this documentary looks at how Ireland might navigate one of the defining political questions of the future
Wednesday, Jul...
27/07/2026
The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...
27/07/2026
ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...
27/07/2026
Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...
27/07/2026
Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...
27/07/2026
ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...
27/07/2026
NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...
27/07/2026
Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...
27/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
27/07/2026
Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season
PBR is officially moving into scripted animation. The Profe...