The Switch, the platform for the production and global delivery of live video, has launched MIMiC, an on-demand cloud-based production-as-a-service offering that gives broadcasters, streaming services, rights holders and enterprises access to remote production capabilities for live and virtual events of all sizes. Content producers can now leverage The Switch's unique combination of agile cloud production capability and global network reach to cost-effectively meet increasing demand for efficient and flexible broadcast quality production and for social media engagement for any live event.
Cloud Production-as-a-Service has a strong synergy with our existing traditional and REMI production services. The launch of MIMiC underscores The Switch ethos of ensuring unmatched levels of service and giving our customers the ability to produce and deliver high quality content wherever they are in the world. This service is all the more timely in a world clamoring for the return of live sports & entertainment, but equally aware of our new obligations for limited travel and social distancing, says Eric Cooney, President and Chief Executive Officer of The Switch.
The launch of MIMiC reflects the fact that, in a multidevice world, viewers are no longer tied to the TV screen to watch sports or other live content. Streaming and social media are increasingly driving viewer engagement. One in five sports fans around the world now look for content on social media an uptick of 45 percent in the last three years, according to GlobalWebIndex. At the same time, rights holders are seeking ways to more efficiently meet the seemingly insatiable demand for live content.
MIMiCempowers our TV and enterprise customers to capitalize on new revenue opportunities and reach audiences across more platforms, says Robert Szabo-Rowe, The Switch's Senior Vice President of Product Management. Sports leagues and other big event producers will benefit from the added flexibility to deliver livestreams and packaged content to social media, while this type of ultra-agile, end-to-end offering also meets our enterprise and esports customers' need for flexible, scalable production capability that can easily adapt to a range of event formats.
MIMiC delivers the convenience of a complete end-to-end service, and is available as a flexible on-demand as-a-Service' offering that includes remote IP-video contribution, production and clipping tools, and distribution. As well as providing increased engagement across social media, this latest addition to The Switch's portfolio opens up broadcast quality live production for smaller, niche sports events and ad-hoc or one-off live event production, removing the cost and complexity which can burden traditional production models.
All aspects of the production workflow, from editing and graphics creation, to comms and talk-back, is handled in the cloud, while distribution via over-the-top (OTT) services or The Switch core network ensures live streams can reach viewers globally on their platform of choice. Key features include support for sports data feeds, contribution connectivity, contribution encoding equipment, program distribution and production staffing.
The service is on-demand always available and no need to book making it incredibly convenient, notes Szabo-Rowe. For customers already using our transmission network, we can seamlessly deliver their content into the cloud so that it is ready to use across secondary digital productions and social media. The Switch is now the go-to service provider for live production across the full spectrum of event formats from global sports spectacles to esoteric live events.
About The Switch
In the action-packed world of live video production and delivery, The Switch is always on and always there setting the industry benchmark for quality, reliability and unmatched levels of service. Founded in 1991 and headquartered in New York, The Switch has been connecting viewers around the world to live events for almost three decades, bringing them the content they want across linear TV, on-demand and streaming platforms on multiple screens and devices.
Our comprehensive production platform combines mobile and remote services to enable our customers to cost-effectively capture, edit and package compelling high quality live coverage. Our delivery network connects production facilities with 800+ of the world's largest content producers, distributors, and sports and event venues, seamlessly linking rights holders, broadcasters, streaming platforms, media outlets and web services and turning-on live content across the world.
www.theswitch.tv
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud?
By Contributor
Published: April 25, 2024
M2A Media's Matt Hughes ...
25/04/2024
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
25/04/2024
Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....
25/04/2024
Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...
25/04/2024
Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....
25/04/2024
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent
By Matthew Corrigan
Published: April 25, 2024
Notorio...
25/04/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events!
Durham Night Market
At last! The Durham Night Market i...
25/04/2024
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Andy Marken April 24, 2024
0 Comments
My empathy is creeping towards what I would de...
25/04/2024
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
Back to All News
Let the Pleasure Begin: Doctor Climax' and Its Steamy Q&A...
25/04/2024
Back to All News
Netflix Joins The Thursday Murder Club
Entertainment
25 April 2024
Global
Link copied to clipboard
Writer, Director: Chris Columbus
Prod...
25/04/2024
LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise perfor...
25/04/2024
Social and Ecological Impact through Reuse of IT Hardware
Social & green IT: Arvato Systems and AfB
Securing three jobs for people with disabilities
Savings...
25/04/2024
Prison Journalism: Understanding recidivism in South African prisonsDean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor Co...
25/04/2024
Prison Journalism: A glimpse inside Barberton PrisonJean-Pierre Le-Roux is a divorced father of two beautiful children. He was incarcerated for 20 months for po...
25/04/2024
Riverside Studios presents world premiere of MOFFIE' stage play MOFFIE delves into toxic masculinity and trauma in post-apartheid South Africa, reflecting...
25/04/2024
Tonight on Skeem Saam: Kobus assigns Pretty a big caseDon't miss Thuresday, 25 April's riveting episode of South African soapie Skeem Saam on SABC 1 on ...
25/04/2024
Amateur drama took centre stage as the All Ireland Drama Festival was officially...
The Switch, the platform for the production and global delivery of live video, has launched MIMiC, an on-demand cloud-based production-as-a-service offering that gives broadcasters, streaming services, rights holders and enterprises access to remote production capabilities for live and virtual events of all sizes. Content producers can now leverage The Switch's unique combination of agile cloud production capability and global network reach to cost-effectively meet increasing demand for efficient and flexible broadcast quality production and for social media engagement for any live event.
