Sony Pixel Power calrec Sony

CES 2025: Kicking Off the Year by Diving Into The Latest Innovations

22/01/2025

In our latest blog, Tim Pearson reflects on CES 2025, the latest trends, and the key conversations held with visitors to the NAGRAVISION booth.

Connect the world, create the future was how one press organization heralded the arrival of this year's Consumer Electronics Show (CES). The annual consumer-tech jamboree held in Las Vegas immediately after the holiday season jump-starts the industry into another year of driving innovation directly into the hearts and minds of today's consumers. With 141,000 visitors recorded, 40% of which were international from over 150 countries, a global audience came to see what was new to the market and how it could be incorporated into propositions across any number of industry verticals.

For the second year in a row, AI dominated. Omnipresent across nearly all the stands it was featured for pragmatic uses such as optimizing business operations and content workflows through to the less obvious - AI-powered BBQ anyone?

NAGRAVISION was once again featured in the Smart Home area of the Venetian Expo, where innovations continue to evolve to meet consumer needs. With many Smart Home technologies now integral to everyday life, a standout area this year was digital health. Given the surging consumer interest in health and wellbeing, the area attracted a large crowd and some of the industry analysts I spoke to suggested these types of services could follow the smart home lead and become bundled as part of an operator's wider digital lifestyle proposition. However, with significant amounts of Personally Identifiable Information (PII) data being required to support this latest trend, consumers are understandably nervous about their digital footprints and the level of cyber threats they are exposed to.

Consumer Cybersecurity One of the most popular areas of discussion on the NAGRAVISION booth was around the future of consumer cybersecurity. As home connectivity evolves and the number of smart devices and apps increases, so does exposure to cyber threats. NAGRA Scout delivers comprehensive network-level protection against common cyber threats and provides continuous security for all smart home connected devices. Real-time threat detection and AI-driven troubleshooting designed to accelerate consumer issue resolution provides additional reassurance to consumers.

The discussions held at the NAGRAVISION booth explored how NAGRA Scout can generate new revenues for operators while bolstering online consumer confidence - critical as the adoption of smart lifestyles continues at pace in areas such as digital health. With sensitive information like medical data and Personally Identifiable Information (PII) being transmitted more frequently, ensuring robust protection both in home and on the go is paramount. NAGRA Scout enhances security by safeguarding residential households through customizable profiles that provide tailored protection for specific devices and individuals, as well as extending security to small businesses navigating these digital advancements.

By exploring the extensive reporting capabilities of NAGRA Scout, operators visiting the NAGRAVISION booth were also able to see the valuable data insights available to them that can be used to optimize networks and drive revenue growth through targeted upsell and advertising opportunities. In addition, discussions centered on how NAGRA Scout integrates with Airties to leverage Smart WiFi opportunities that will further enhance consumer connectivity.

Driving Consumer Engagement At CES, visitor focus is typically on how to drive consumer engagement by identifying from the wide range of new consumer tech, what is going to resonate with consumers in the short and mid-term. This was very much on the mind of the visitors to the NAGRAVISION booth who were looking to broaden their offers beyond media and entertainment and into a wider range of loyalty-driving digital lifestyle services.

To address their needs and provide a roadmap of innovation towards the consumer experience of tomorrow, our streaming platform, powered by OpenTV, demonstrated how aggregation has moved beyond video to now include gaming and other digital lifestyle services and how it is now more critical than ever to also understand consumer behavior and the economics behind it. This includes the use of new loyalty tools such as gamification and reward points that can be used to strengthen the relationship between operator and consumer. Ultimately, this also extends into a web3 world where wallets and crypto currencies are used to trade and reward loyalty - all while giving the consumer the multi-app services that equip them for today's mobile and connected lifestyles. With our visitors, we discussed how the future may be closer than we think and how advanced thinking and innovation from NAGRAVISION can equip operators with the strategy to realize their vision.

Securing Valuable Content Investments What's been interesting to see over the last 12 months is the convergence of the production and distribution worlds when it comes to streaming security technology. Today, we're seeing those involved in movie production distribute pre-release content through the same OTT technology as those in distribution have been doing for several years.

Consequently, the need to optimize operational processes and workflows so that effective streaming security can be deployed across all digital content touchpoints becomes key. As I've written before, streaming security should be approached as if it were a leaky dam with reinforcements applied where necessary to strengthen the dam wall. This requires several solutions and technologies working together to defend against pirate attacks.

At CES, we discussed with several visitors how the latest NAGRAVISION AI-powered streaming security analytics and reporting can identify streaming security thr
LINK: https://nagra.vision/ces-2025-kicking-off-the-year-by-diving-into-the-...
See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

16/07/2026

Business Innovation Synergizer: Grants of up to 30,000 for media organisations

Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...

16/07/2026

With 36 Unilateral Cameras, NBC Sports Shapes 154th Open Championship Coverage for U.S. Viewers

In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...

16/07/2026

Altitude Sports & Entertainment's Tim De Lay on New SkyCam Digital Feed, Upgraded Studio Space

Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...

16/07/2026

FIFA World Cup 2026: Inside ORF's Austria-Based Production to Bring All the Emotions of the Tournament to Fans

Austria was back at the World Cup for the first time in 28 years, and the team d...

16/07/2026

Inside Gravity Media's Effort To Power the 154th Open Championship Production

With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...

16/07/2026

Baby Audio release SubCulture

A new benchmark in bass enhancement Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...

16/07/2026

Other Worlds Evolved from Zero G

Popular library rebuilt in new Orbita Engine Other Worlds Evolved is the latest of Zero G's sample libraries to be treated to a ground-up rebuild using ...

16/07/2026

Native Instruments announce Super*Saw

Created in collaboration with A. G. Cook The newest addition to Native Instruments' software collection introduces a new synth created by A. G. Cook, a ...

16/07/2026

NITV and SBS bring Australians to the heart of Garma

NITV and SBS bring Australians to the heart of Garma 16 July, 2026 Media releases The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...

16/07/2026

Rohde & Schwarz supplies conformance test systems to Marquistech for India's first GCF RTO and PTCRB ATL lab

Rohde & Schwarz supplies conformance test systems to Marquistech for India's...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

16/07/2026

New studio monitoring leads Glensound's 60th year line-up...

Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...

16/07/2026

Complete spectrum of innovation from British exhibitors a...

33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...

16/07/2026

Hitomi Broadcast to showcase HDR colour verification and...

Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...

16/07/2026

SMPTE Kicks Off 110th Anniversary Campaign

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Cox Media Group Taps Waymark for AI Ad Creation Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Parks: Cable Broadband Sub Losses Slow Down

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

CatchLight, Sony Launch Initiative to Help Local Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

XR Launches XR ONE Ad Ops Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Zixi and Comcast Technology Solutions Partner to Provide...

Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...

16/07/2026

Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App

Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App Brie Clayton July 15, 2026 0 Comments Leader in Personal Aviation taps URSA Cin...

16/07/2026

XenData Announces LTO Archive Appliances with both File and S3 Object Storage Interfaces

XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...

16/07/2026

RTW Network Display

Modern broadcast facilities are no longer confined to a single control room. Production teams are spread across multiple workstations, machine rooms, studios, c...

16/07/2026

Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...

16/07/2026

More interfaces now compatible with Focusrite Control 2

More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...

16/07/2026

Sharpen the Sword, Skip the Downloads - Onimusha: Way of the Sword' Is Coming to GeForce NOW

Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...

16/07/2026

FIFA World Cup semi-finals deliver whopper audiences as RT Player surpasses 21 million streams across the tournament to date

Together the semi-finals had a combined reach of 1.98 million unique individuals...

15/07/2026

Inside DAZNs Multi-Market World Cup Effort With CTO Sandeep Tiku

The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...

15/07/2026

SVG New Sponsor Spotlight: Qumulo's Chris Horn on Powering Global Media Workflows Across Edge, Core, and Cloud

As sports-media organizations manage rapidly growing content libraries and incre...

15/07/2026

FIFA World Cup 2026: Inside the HBS Non-Live London Production Hub

HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...