
Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies
Brie Clayton November 30, 2023
0 Comments
Various camera bodies starting with the Alpha 7 IV, etc.
Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVi in March 2024 onward, and more camera bodiesii in the future.
The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.
The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently, says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.
With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony's commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio's, Inc. mission to provide the best picture day experience for schools across the country, says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.
Sony's commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come, says David Crandall, the Executive Director of School Photographers of America (SPOA).
November 27, 2023Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake ImageryNew In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of
November 7, 2023Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter SystemThe next-generation Alpha 9 III captures all decisive moments with up to
Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before, says John Rak, member of the School Photographers Association of California (SPAC).
Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.
The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.
Exclusive stories and exciting new content about all of Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...
21/08/2026
Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...
21/08/2026
NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...
21/08/2026
Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026
(L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins
Got questio...
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...
20/08/2026
Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...
20/08/2026
The bestselling author and longtime Apple observer explores how product launches...
20/08/2026
The Orlando Magic entered last season with a dramatically upgraded in-venue prod...
20/08/2026
Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...
20/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
20/08/2026
The NHL has announced two major developments tied to its Germany growth strategy...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
New York August 19, 2026 Nielsen today shared a number of key enhancements t...
20/08/2026
New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...
20/08/2026
Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...
20/08/2026
QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...
20/08/2026
The Boys Season Five Graded with DaVinci Resolve Studio
Brie Clayton August 20, 2026
0 Comments
Colorist Siggy Ferstl uses Depth Map to bring a three ...
20/08/2026
Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...