
Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies
Brie Clayton November 30, 2023
0 Comments
Various camera bodies starting with the Alpha 7 IV, etc.
Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVi in March 2024 onward, and more camera bodiesii in the future.
The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.
The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently, says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.
With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony's commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio's, Inc. mission to provide the best picture day experience for schools across the country, says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.
Sony's commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come, says David Crandall, the Executive Director of School Photographers of America (SPOA).
November 27, 2023Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake ImageryNew In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of
November 7, 2023Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter SystemThe next-generation Alpha 9 III captures all decisive moments with up to
Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before, says John Rak, member of the School Photographers Association of California (SPAC).
Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.
The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.
Exclusive stories and exciting new content about all of Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
19/10/2026
New compact interface packs in eight mic pres
MOTU's latest audio interface manages to pack a generous amount of connectivity into compact portable encl...
19/10/2026
Eurorack string range gains three new modules
ADDAC System have just announced the launch of three new modules for their innovative Four Strings Series, a s...
19/10/2026
Drum modules now available as pre-built system
Erica Synths have just introduced a new bundle that brings their praised Eurorack drum modules together into ...
19/10/2026
Pick your favourite gear from 2026
The annual SOS Awards are now underway, and as always, we're asking readers to help us choose the best pro-audio rele...
19/10/2026
Live volleyball propels Polsat to the number one position for the first time in 2026
Warsaw, Poland, 19.10.26 - Nielsen, a global leader in audience measuremen...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
LA JOLLA, CA-Artificial intelligence has already demonstrated great promise in m...
19/10/2026
Building on nearly five decades of experience, Hiltron Communications is one of Europes longest established specialists in the design, integration and maintenan...
19/10/2026
Sobatech Group Takes Its Production Model Remote with Blackmagic Design
Brie Clayton October 18, 2026
0 Comments
Multi output production supports loca...
19/10/2026
Slow internet leaves millions apologising for their connectionMonday 19 October 2026
Brits are saying sorry, my Wi-Fi is playing up almost twice a week
Brit...
19/10/2026
The future of quantum technologies will depend not only on scientific breakthroughs, but on whether nations, sectors and communities are given a meaningful voic...
19/10/2026
At a creative industry event that took place today in Berlin - hosted in collabo...
18/10/2026
Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026
Brie Clayton October 18, 2026
0 Comments
Pliant Technologies is highlighting its n...
18/10/2026
October 18 2026, 21:30 (PDT) Dolby Cinema Expands Its India Footprint with Kera...
17/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...
17/10/2026
By Ramona Flume
Speaking out against injustice rarely comes without a price. Th...
17/10/2026
Two new kit options introduced
Roland's entry-level V-Drum series has just been refreshed, gaining two new kit options that promise the best balance of ...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairat...
17/10/2026
Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio
Brie Clayton October 16, 2026
0 Comments
Going remote: redefining what post...
17/10/2026
Danilo P rez Premieres New Work Honoring Architect Frank Gehry Commissioned by the Herbie Hancock Institute, P rez performed The Ever-Changing World at its In...
17/10/2026
NVIDIA RTX Spark laptops are now available, bringing NVIDIA Blackwell RTX graphics, up to 128GB of unified memory and the full NVIDIA AI platform to slim, premi...
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...