
Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies
Brie Clayton November 30, 2023
0 Comments
Various camera bodies starting with the Alpha 7 IV, etc.
Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVi in March 2024 onward, and more camera bodiesii in the future.
The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.
The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently, says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.
With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony's commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio's, Inc. mission to provide the best picture day experience for schools across the country, says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.
Sony's commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come, says David Crandall, the Executive Director of School Photographers of America (SPOA).
November 27, 2023Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake ImageryNew In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of
November 7, 2023Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter SystemThe next-generation Alpha 9 III captures all decisive moments with up to
Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before, says John Rak, member of the School Photographers Association of California (SPAC).
Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.
The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.
Exclusive stories and exciting new content about all of Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/02/2026
TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...
24/02/2026
Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...
24/02/2026
All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...
24/02/2026
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...
24/02/2026
Pro League Network (PLN), a next-generation sports media and entertainment compa...
24/02/2026
Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...
24/02/2026
Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...
24/02/2026
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...
24/02/2026
Commitment to innovation at network, conference, and institutional levels have i...
24/02/2026
The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....
24/02/2026
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive En...
24/02/2026
Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...
24/02/2026
Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...
24/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
24/02/2026
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...
24/02/2026
Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...
24/02/2026
Di TV implements its own nxtedition platform for continuity
Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...
24/02/2026
Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
24/02/2026
Paul C. Brunson: Red Flag to be produced by FirstLookTV and launch in 2026
UKTV...
24/02/2026
This year, we're back at the Media Production and Technology Show (MPTS) in London. As always, we're looking forward to catching up with existing contac...
24/02/2026
We are pleased to announce that Pete Whiteway is joining the dB Technology Group as a Senior Systems Engineer. Pete brings over 20 years of experience in broadc...
24/02/2026
End-to-End Transparency in the Supply Chain You Can Touch
The team at LogiMAT 2025 - from left: Michael Dreimann, Andr Haff, Nicolas Lapp, Bernd Jaschinski-...
24/02/2026
Katharine Wolinska appointed to lead Partnerships
RT Commercial has announced ...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...
23/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is introducing more choice and value with new packag...
23/02/2026
Cobalt Digital, a designer and manufacturer of ST 2110 and SDI signal processing products, and a founding partner in the openGear initiative, announces that its...
23/02/2026
Telos Alliance, which has specialized in broadcast audio for more than three dec...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
23/02/2026
L3Harris hypersonics concept illustration....
23/02/2026
By combining their innovative spirit and technical expertise, L3Harris engineers are solving our customers most urgent challenges and shaping a better tomorrow....
23/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, will present its latest cybersecurity, ...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
X-Rite Pantone Launches Event Series to Modernize Textile Color Workflows
X-Rite Pantone, the global authority in color standards and color science, today a...
23/02/2026
Back to All News
Netflix Greenlights New Romcom Film Messily Ever After' (...
23/02/2026
Back to All News
Netflix Announces £1 Million Donation To National Film And Television School
Social Impact
23 February 2026
GlobalUnited Kingdom
Link copi...