
Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies
Brie Clayton November 30, 2023
0 Comments
Various camera bodies starting with the Alpha 7 IV, etc.
Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVi in March 2024 onward, and more camera bodiesii in the future.
The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.
The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently, says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.
With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony's commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio's, Inc. mission to provide the best picture day experience for schools across the country, says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.
Sony's commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come, says David Crandall, the Executive Director of School Photographers of America (SPOA).
November 27, 2023Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake ImageryNew In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of
November 7, 2023Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter SystemThe next-generation Alpha 9 III captures all decisive moments with up to
Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before, says John Rak, member of the School Photographers Association of California (SPAC).
Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.
The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.
Exclusive stories and exciting new content about all of Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
09/09/2026
Italy launch follows UK and Germany as Nielsen expands product across EMEA
Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...
09/09/2026
Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks
Industry-Wide Campaign Launches at IBC2...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...