Imagine Communications to Empower Media Companies to Commence Next-Gen Journeys at NAB Show 07

Company's solution showcase and knowledge-sharing seminars to focus on How to' phase of technology transition

DALLAS, March 13, 2017 - Imagine Communications, empowering the media and entertainment industry through transformative innovation, will showcase at NAB Show 2017 its latest product and solution innovations aimed at helping broadcasters and other media companies advance to or accelerate the adoption phase of the modernisation of their production, playout and distribution facilities. Imagine Communications has selected the media and entertainment industry's largest tradeshow and exhibition, beginning April 24th in Las Vegas, as the venue for unveiling how its market-proven innovations are being utilised by media companies around the world to provide a step-by-step evolution of their current infrastructures and operations to the modernised facilities of the future. The company is also making its South Hall (SL1516) debut, expanding its presence at the seminal event and unveiling a new booth design.

One of the biggest challenges facing today's broadcasters and other media companies is the seamless and disruption-free adoption of the next-generation architectures that will be required to meet the consumption demands of the not-too-distant future.

The once-murky image of the media facility of the future has come into sharp focus over the past year, providing both content creators and distributors with a clearly defined destination at the end of their next-generation journeys, said Imagine Communications CEO Charlie Vogt. Media companies of all sizes and from all regions are now in a position to map out plans for the step-by-step transition of their current facilities and business models. By demonstrating Innovation at Work at NAB 2017, Imagine Communications is showcasing its commitment to helping our customers manage the How to' stage of the migration of their operations through breakthroughs in microservices design, Cloud-Native applications and our modular approach to solving their most demanding business challenges.

At NAB Show 2017, Imagine will shine a spotlight on key module-based platforms, such as Selenio One, xG , Versio and Zenium , that are designed to enable media companies to construct and evolve their workflows at their own pace and in lockstep with market demands, seamlessly integrating the latest technologies and capabilities as they become available. The company will also demonstrate the comprehensiveness of its end-to-end portfolio, which spans ad management, linear and nonlinear, broadcast and OTT - including ATSC 3.0 - and enables unprecedented integration capabilities across workflows and all media and business operations.

ImagineLIVE Power Sessions

The relocated and redesigned Imagine Communications booth will be the venue for ImagineLIVE Power Sessions, featuring prominent executives and subject matter experts from Imagine Communications and its partners and customers from across the IT and media and entertainment industries. Twice daily, attendees will have first-hand access to information and insight on the trends and events that are influencing the decisions of media industry professionals today and into the future.

Topics range from groundbreaking implementations of next-gen technologies to new product introductions, including:

The impact of the adoption of Cloud-Native and microservices-based applications on the future of the media & entertainment industry

Breakthrough technology from Imagine Communications offering early support for the processing of uncompressed UHD signals over IP in conformance with SMPTE ST 2110

How the capabilities being introduced in cloud-centric content origination and via the advanced delivery technologies of ATSC 3.0 will bring significant enhancements to future business models and technical implementations

Monetisation and cost-saving benefits associated with Imagine's Unified Distribution architecture, which calls for a full embrace of OTT transport and moving all services to a single network based on fragmented video technology

Innovative ways in which some of the most prominent media companies in the world are utilising virtualized environments to revitalised their operations and generate new revenue

How the move to a platform-based modular model for both operations and business systems introduces new cost efficiencies, provides greater agility and facilitates seamless integration across the end-to-end workflow

A detailed description and schedule of all ImagineLIVE Power Sessions will be made available several weeks before NAB.

Featured Solutions at NAB Show 2017

Visitors to the Imagine Communications booth (SL1516) will also have access to dozens of demonstrations that highlight the capabilities of the company's current market-leading live production, playout, multiscreen delivery and ad management solution portfolios:

Live Production

Hybrid SDI-IP routing and multiviewer solutions empower media companies to transform sports, in-venue and other live production operations by leveraging standard IT equipment without squandering investments in traditional broadcast technology or sacrificing performance. Imagine Communications' production and contribution portfolio provides ultra-low latency encoding and decoding and the delivery of standards-based uncompressed media over IP for HD and UHD, as well as third-party lightweight compression technologies. Imagine's live production portfolio also supports the most recent UHD processing technologies, including up/down conversion, high dynamic range (HDR) image quality and precision timing. Imagine Communications will also participate in the NAB 2017 IP Showcase, a cooperation of multiple standards organizations and the Alliance for IP Media Solutions (AIMS) dedicated to demonstrating the interoperability of the SMPT

LINK:	http://www.theiabm.org/news/member-news/blogart4609...
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