Eurosport becomes new Home of the Olympics posted: 03/01/2017
On New Year's Day 2017 Eurosport has officially become the new Home of the Olympics in Europe
Eurosport's Olympic Games logo brings together two identities in Eurosport and the Olympic rings. The logo reveal took place on-air and across all screens via the Eurosport Player, Eurosport.com and Eurosport's social platforms ahead of the 4 Hills FIS Ski Jumping World Cup stage held on New Year's Day in Germany.
The event is a part of hundreds of hours of live World Cup and World Championship winter sports coverage on Eurosport, which will follow every step of the athletes' journeys on the road to PyeongChang 2018. During the unveiling, Eurosport premiered its new Olympic Games film: Millions of Journeys, One Destination. The programme follows the journeys of two athletes from childhood to competition, showing the imperatives of dedication and overcoming adversity to winning and becoming an Olympian.
For over 30 years, Discovery's mission has been to inspire people around the world, and it is tremendously exciting to now be the Home of the Olympic Games in Europe and partner with one of the world's greatest global brands, said JB Perrette, president and CEO, Discovery Networks International. We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before.
Eurosport has a proud tradition of presenting many winter and summer Olympic sports all year round. We are excited that this journey will now culminate with Eurosport being the Home of the Olympic Games, added Peter Hutton, Eurosport CEO.
With our planning well underway and the recent addition of Bernie Ross to lead our Olympic Games production, we are making great strides in our preparations for Eurosport's first Olympic Games in 2018, he added.
Ross takes on Eurosport Olympics role
Discovery Communications and Eurosport holds the exclusive multimedia rights for 50 countries and territories (excludeing France 2018-2020) in Europe for the 2018 through the 2024 Olympic Games, announced with the International Olympic Committee in June 2015. Eurosport will be the Official Broadcaster in the UK 2018 and 2020. Excludes Russia.
The broadcaster has reached sublicence deals with public broadcasters in most European countries with the notable exception of Germany where ARD and ZDF could not reach a deal with Discovery. As a result, Eurosport will show the Olympics exclusively in Germany. in the US NBCUniversal will be launching a new cable channel in the US, The Olympic Channel: Home of Team USA.
Bernard Ross, COO Eurosport and general manager Olympic Games
Discovery Communications has appointed Bernard Ross to the newly created position of Eurosport's COO and general manager Olympic Games. He will begin the new role in January, based in Paris, and report directly to Peter Hutton, CEO, Eurosport.
Ross is charged with the successful delivery of the Olympic Games across Europe and will lead on all production, logistics and organisational aspects of the planning for the Games. With a particular focus on Germany, Norway and Sweden, his goal will be to ensure that viewers enjoy the ultimate experience on Discovery and Eurosport's extensive network of channels and consumer products, to bring an immersive and localised approach to fans across all screens.
He joins from UEFA, where he delivered EURO 2016 as head of production, having managed the live host broadcast of the EURO since 2008. Ross was also responsible for the delivery of several broadcast and digital innovations, across all UEFA competitions - from the UEFA Champions League to the newly centralised European qualifiers - including pioneering 4k and virtual reality 360 degrees filming and UEFA's multi-platform Next Generation Services'.
Prior to UEFA, he was a senior producer and live director at IMG Media, where he spent 12 years working across their sports programmes and projects, including magazine shows for ATP and the Premier League. Commenting on the appointment, JB Perrette, president and CEO, Discovery Networks International, said: On day one, Bernie will take our team to a new level of excellence. His world class experience in sports production and relentless pursuit of innovation will help us deliver the ultimate Olympic Games experience .
Peter Hutton added: Eurosport will bring to life the stories that matter most for viewers, whether it is in markets such as Germany, where Eurosport is the exclusive home of the Olympic Games, or in other European countries where we will work alongside national broadcasters. For our production team the scale of the challenge and the size of the opportunity is huge as we continue to transform our brand. In Bernie, we have someone who will drive this operation with knowledge and experience on both linear and digital platforms across Europe .
Ross said, Following a successful 11 years at UEFA, I am delighted to take this opportunity to ensure that the Olympic Games captivates as wide an audience as possible across Europe, bringing a differentiated approach and to delivering engaging coverage across all screens. With Discovery's commitment in the Olympic Games, along with other premium sports rights, this is clearly a transformative period for the business, thrilling fans across Europe and bringing the ultimate sporting spectacle to life through a redefined viewer experience .
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
Eurosport becomes new Home of the Olympics posted: 03/01/2017 
