Expo 2020 Dubai ready to welcome the world on 1 October 2021 after successfully showcasing Terra - The Sustainability Pavilion posted: 11/04/2021
Pavilions Premiere attracts 100,000-plus visitors to signature Expo 2020 experience
DUBAI: Expo 2020 Dubai has demonstrated that it is ready to fully open its doors to the world later this year, after safely and successfully welcoming more than 100,000 visitors to experience Terra - The Sustainability Pavilion. Running from 22 January until 10 April, the limited-time showcase was an opportunity for the UAE community to preview one of Expo 2020's signature visitor experiences, providing a glimpse of what is to come when the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region welcomes visitors from around the world from 1 October 2021 to 31 March 2022.
Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai said: As we continue to navigate this period of unprecedented change, we are delighted to have offered the UAE community the chance to preview the Sustainability Pavilion, demonstrating our unwavering commitment to bringing the world together and finding answers to our most pressing challenges.
Supported by our world-class partners, we have showcased our readiness to safely welcome the world and host a global event that not only excites and inspires, but also serves as a unique opportunity for humanity to come together in a spirit of optimism, hope and shared purpose.
Terra's emotive visitor experience uncovers the hidden harmful impacts of our personal choices and seeks to empower all who visit to become agents of change, consider how their behaviour impacts the environment and break the cycle of consumerism.
During the preview, a number of health and safety best practices - from social distancing and capacity controls to on-site rapid testing for staff and vendors - were incorporated across the site, aligned closely with the world's leading medical authorities and scientific advice, to ensure the well-being of all involved.
According to Expo 2020's Pavilions Premiere Satisfaction Survey, guests ranked on-site health and safety precautions above eight on a scale of one to nine, highlighting Expo's readiness to safely host the world when it opens its doors on 1 October. Visitors were similarly impressed with the service and cleanliness of Expo Rider, a dedicated, free of charge, public bus service that ferried visitors between Dubai Mall and Expo 2020 every 30 minutes. Following their visit to Terra, more than 90 per cent of those surveyed also said they were inspired to change their behaviour, from saving water to making a conscious effort to use less plastic.
Throughout the three-month showcase, supported by Expo's Official Partners and International Participants, Expo perfected a range of event-time systems and approaches to enhance and safeguard the visitor experience.
Gerardo Canta, Senior Managing Director at Accenture in the Middle East, said: As the Digital Services Partner and Systems Integrator of Expo 2020, Accenture played an important role in delivering a safe, secure and successful preview of Terra. Alongside Etisalat Digital, Accenture applied best-in-class systems and combined multiple Expo 2020 technologies to create an intelligent, integrated and seamless visitor experience, such as managing the digital services for the onboarding and accreditation of volunteers, contractors, and staff members and providing Expo's on-ground teams with 360-degree visibility through smart operation platforms.
Shukri Eid, Managing Director, Cisco Gulf region, said: During this special preview, we witnessed a great deal of public interest in what Expo 2020 has to offer, and our collective responsibility to look after the planet. Having the right technological infrastructure ready in time for the opening proved crucial, enabling interactive and educational visitor experiences to take place.
Dr Ahmed Bin Ali, Group Senior Vice President, Corporate Communication, Etisalat, said: As the Official Telecommunications and Digital Services Premier Partner of Expo 2020 Dubai, Etisalat is proud to have supported Pavilions Premiere and the debut of Terra - The Sustainability Pavilion. We delivered state-of-art telecommunications and digital services with highly redundant Wi-Fi and 5G connectivity, providing a superior visitor experience thanks to the fastest network on earth. We are looking forward to when the doors open to one of the most inclusive and digitally advanced World Expos ever held, gathering visitors from around the globe to witness history in the making with this unique celebration.
Khalid Elgibali, Division President, Middle East and North Africa, Mastercard, said: As the Official Payment Technology Partner of Expo 2020, we continue to collaborate with Expo to set the stage for connecting and inspiring millions of people - reimagining the future through collaboration, human-centric solutions, and inclusivity. The successful conclusion of this special preview is a testament to the extraordinary efforts of the Expo 2020 team in harnessing the power and endless possibilities of collaboration and technology. We commend everyone involved for the seamless way they ensured public safety, while offering a host of initiatives to captivate and inspire.
Sergio Maccotta, SAP SVP Middle East South, said: We are proud to partner with Expo 2020 to present Terra, with retailers and food-and-beverage vendors integrating their points of sale with SAP's Customer Checkout and S/4HANA solutions. I had the opportunity to see how organisers and vendors could seamlessly integrate their sales and financial data for real-time decision-making - ensuring fast and secure payments for visitors and better insights for vendors on their customers and products.
Helmut von Stru
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
Expo 2020 Dubai ready to welcome the world on 1 October 2021 after successfully showcasing Terra - The Sustainability Pavilion posted: 11/04/2021 
