Expo 2020 Dubai ready to welcome the world on 1 October 2021 after successfully showcasing Terra- The Sustainability Pavilion

12/04/2021

Expo 2020 Dubai ready to welcome the world on 1 October 2021 after successfully showcasing Terra - The Sustainability Pavilion posted: 11/04/2021

Pavilions Premiere attracts 100,000-plus visitors to signature Expo 2020 experience

DUBAI: Expo 2020 Dubai has demonstrated that it is ready to fully open its doors to the world later this year, after safely and successfully welcoming more than 100,000 visitors to experience Terra - The Sustainability Pavilion. Running from 22 January until 10 April, the limited-time showcase was an opportunity for the UAE community to preview one of Expo 2020's signature visitor experiences, providing a glimpse of what is to come when the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region welcomes visitors from around the world from 1 October 2021 to 31 March 2022.

Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai said: As we continue to navigate this period of unprecedented change, we are delighted to have offered the UAE community the chance to preview the Sustainability Pavilion, demonstrating our unwavering commitment to bringing the world together and finding answers to our most pressing challenges.

Supported by our world-class partners, we have showcased our readiness to safely welcome the world and host a global event that not only excites and inspires, but also serves as a unique opportunity for humanity to come together in a spirit of optimism, hope and shared purpose.

Terra's emotive visitor experience uncovers the hidden harmful impacts of our personal choices and seeks to empower all who visit to become agents of change, consider how their behaviour impacts the environment and break the cycle of consumerism.

During the preview, a number of health and safety best practices - from social distancing and capacity controls to on-site rapid testing for staff and vendors - were incorporated across the site, aligned closely with the world's leading medical authorities and scientific advice, to ensure the well-being of all involved.

According to Expo 2020's Pavilions Premiere Satisfaction Survey, guests ranked on-site health and safety precautions above eight on a scale of one to nine, highlighting Expo's readiness to safely host the world when it opens its doors on 1 October. Visitors were similarly impressed with the service and cleanliness of Expo Rider, a dedicated, free of charge, public bus service that ferried visitors between Dubai Mall and Expo 2020 every 30 minutes. Following their visit to Terra, more than 90 per cent of those surveyed also said they were inspired to change their behaviour, from saving water to making a conscious effort to use less plastic.

Throughout the three-month showcase, supported by Expo's Official Partners and International Participants, Expo perfected a range of event-time systems and approaches to enhance and safeguard the visitor experience.

Gerardo Canta, Senior Managing Director at Accenture in the Middle East, said: As the Digital Services Partner and Systems Integrator of Expo 2020, Accenture played an important role in delivering a safe, secure and successful preview of Terra. Alongside Etisalat Digital, Accenture applied best-in-class systems and combined multiple Expo 2020 technologies to create an intelligent, integrated and seamless visitor experience, such as managing the digital services for the onboarding and accreditation of volunteers, contractors, and staff members and providing Expo's on-ground teams with 360-degree visibility through smart operation platforms.

Shukri Eid, Managing Director, Cisco Gulf region, said: During this special preview, we witnessed a great deal of public interest in what Expo 2020 has to offer, and our collective responsibility to look after the planet. Having the right technological infrastructure ready in time for the opening proved crucial, enabling interactive and educational visitor experiences to take place.

Dr Ahmed Bin Ali, Group Senior Vice President, Corporate Communication, Etisalat, said: As the Official Telecommunications and Digital Services Premier Partner of Expo 2020 Dubai, Etisalat is proud to have supported Pavilions Premiere and the debut of Terra - The Sustainability Pavilion. We delivered state-of-art telecommunications and digital services with highly redundant Wi-Fi and 5G connectivity, providing a superior visitor experience thanks to the fastest network on earth. We are looking forward to when the doors open to one of the most inclusive and digitally advanced World Expos ever held, gathering visitors from around the globe to witness history in the making with this unique celebration.

Khalid Elgibali, Division President, Middle East and North Africa, Mastercard, said: As the Official Payment Technology Partner of Expo 2020, we continue to collaborate with Expo to set the stage for connecting and inspiring millions of people - reimagining the future through collaboration, human-centric solutions, and inclusivity. The successful conclusion of this special preview is a testament to the extraordinary efforts of the Expo 2020 team in harnessing the power and endless possibilities of collaboration and technology. We commend everyone involved for the seamless way they ensured public safety, while offering a host of initiatives to captivate and inspire.

Sergio Maccotta, SAP SVP Middle East South, said: We are proud to partner with Expo 2020 to present Terra, with retailers and food-and-beverage vendors integrating their points of sale with SAP's Customer Checkout and S/4HANA solutions. I had the opportunity to see how organisers and vendors could seamlessly integrate their sales and financial data for real-time decision-making - ensuring fast and secure payments for visitors and better insights for vendors on their customers and products.

Helmut von Stru

LINK:	https://www.live-production.tv/news/cultural-events/expo-2020-dubai-re...
	See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026