The $180 million mystery that reshaped music forever Red Flag: Music's Failed Revolution premieres Tuesday 15 October
17 September, 2024
Media releases
Red Flag: Music's Failed Revolution
premiering Tuesday 15 October on SBS and SBS On Demand New SBS Original Documentary Series INTERVIEWS AVAILABLE
FIRST LOOK: HERE
IMAGES: HERE
It's the new millennium and music is facing an existential threat: illegal piracy. In Red Flag: Music's Failed Revolution Walkley Award-winning journalist Marc Fennell (The Kingdom, Framed, The Mission) uncovers the bizarre story of the Aussie start up, Guvera, that promised to revolutionise music forever, but instead vanished in a $180 million mystery. The two-part blackly comic docuseries premieres at 8.35pm Tuesday, 15 October on SBS and SBS On Demand.
Through exclusive interviews, never-before seen footage and photographs, incredible archive and dramatic reenactments, Red Flag: Music's Failed Revolution charts the spectacular rise and fall of Guvera - the Gold Coast tech start-up that challenged Spotify and was nicknamed the iTunes Killer - which once had A-list superstars like Alice Cooper and Mos Def lining up behind it with one mission: to destroy internet piracy.
In the 2 x 1 hour docuseries, Marc is joined by iconic Australian musician Ben Lee as they take a nostalgic trip to the 90s, the golden age, before piracy threatened to take down the multi-billion-dollar music industry and an unlikely saviour. Guvera, emerged from the Gold Coast.
With an audacious plan to revolutionise the music industry by promising free, legal mp3 downloads (and later streaming), Guvera's colourful founders offered a beacon of hope in an era dominated by illegal file sharing platforms like Napster and Pirate Bay. In a few short years, Guvera would take the world by storm - becoming the main player in the music downloading and streaming market and beating Spotify to launch in key markets. With its superstar following, glitzy parties and lucrative brand sponsorships, including Harley Davidson and The Australian Open, it raised an eye watering $180 million, but what was really going on behind closed doors?
As Marc digs deeper, red flags start to emerge, uncovering a web of shady business dealings, ethical question marks, a company on the brink, and many lives left in its wake. With candid interviews with former Guvera staff, devastated investors, music industry experts, and behind the scenes footage, the documentary delves into the darker side of the start-up and a fake-it-till-you-make-it story so familiar with other famous tech start-ups, fuelled by the unwavering belief that one big idea can change the world.
Presenter and Producer Marc Fennell said, We've seen the explosion of social media, streaming and AI fundamentally shift how we interact, but the story of Guvera has largely been forgotten. The ambitions this company had were gargantuan, and their successes and failures have been too easily overlooked. There was a period where Australia could have been home to the next Spotify (before Spotify became a thing).
It's a roller-coaster of a story with euphoric highs and devastating lows. But most importantly, Guvera's catastrophic implosion also reveals a brutal reality about Australia - our attitudes towards money, innovation, and risk.
Red Flag: Music's Failed Revolution will be subtitled in five languages, streaming on SBS On Demand in Arabic, Simplified Chinese, Traditional Chinese, Vietnamese and Korean.
Red Flag: Music's Failed Revolution premieres on Tuesday 15 October at 8:35pm on SBS with both episodes available to stream free on SBS On Demand. The second and final episode will air on Tuesday 22 October at 8:35pm on SBS.
For a PDF of this media release, click here.
Asia, Australia & Oceanic Stories
18/09/2025
SBS Audio podcast helps new Australians keep their Head Above Water
17 September, 2025
Media releases
As Australia heads toward summer, comedians and good ...
18/09/2025
Football fans to watch the inaugural Australian Championship on SBS
18 September, 2025
Media releases
Images here
SBS and Football Australia are delighted...
11/09/2025
SBS shares Australian National Anthem in over 60 languages to foster belonging a...
05/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup 2026 , premium dram...
05/09/2025
Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...
04/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup2026 , premium drama...
04/09/2025
Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...
03/09/2025
World-first opt-out function to become full feature on SBS On Demand
3 September, 2025
Media releases
National broadcaster SBS will elevate the world-class...
03/09/2025
SBS On Demand to take consumer experience to next level with introduction of res...
03/09/2025
SBS highlights effectiveness of advertising in uncluttered environments
3 September, 2025
Media releases
New market-first research, done in conjunction wit...
03/09/2025
SBS extends exclusive Tour de France Femmes Avec Zwift free-to-air broadcast dea...
03/09/2025
Record number of brands driving investment in NITV and First Nations media
3 September, 2025
Media releases
Beyond 3% continues to support the growth of Na...
03/09/2025
SBS declares FIFA World Cup 2026 Will be biggest TV audience event of 2026'
3 September, 2025
FIFA World Cup
SBS names Hyundai, Macca's, Rexona, ...
03/09/2025
SBS continues to lead Australian media in sustainability with launch of SBS Brie...
03/09/2025
SBS unifies data offering with launch of SBS Data Lab
3 September, 2025
Media releases
SBS brings together multiple audience initiatives together in one un...
03/09/2025
Turbulence, Heart and Humanity: SBS Unveils High-Flying New Airport Drama The Ch...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
27/08/2025
27 08 2025 - Media release ABC, Screen Australia and ACTF unveil two new original children's series
Happy House.
The ABC, Screen Australia and the Austra...
25/08/2025
Watch SBS as 49 World Champions are crowned in nine days at the World Athletics ...
25/08/2025
Got a podcast idea? SBS Audio opens annual pitch season
25 August, 2025
Media releases
Three-time Australian Podcast Publisher of the Year, SBS, invites th...
21/08/2025
Statement on Acting Managing Director arrangements at SBS
21 August, 2025
Insights & articles
The SBS Board of Directors has today confirmed it will appoin...
20/08/2025
SBS unleashes landmark docu-drama The People vs Robodebt
20 August, 2025
Media releases
Our Government. Half a Million Victims [1]. Zero Accountability Un...
20/08/2025
Dan Bourchier appointed General Manager of NITV
20 August, 2025
Media releases
The respected journalist, presenter and accomplished leader will join Nation...
14/08/2025
Statement on the passing of David Stratton
14 August, 2025
Insights & articles
Statement by SBS Managing Director, James Taylor
SBS is deeply saddened by...
12/08/2025
SBS Managing Director James Taylor steps down
12 August, 2025
Media releases
SBS Managing Director will depart the organisation later this year
SBS Managi...
12/08/2025
Millions join SBS for a month of Tour de France and Tour de France Femmes action
12 August, 2025
Media releases
Total TV Reach of 5.57 million, including 1...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
06/08/2025
SBS heralds sweeping historical drama King & Conqueror coming soon
5 August, 2025
Media releases
James Norton and Nikolaj Coster-Waldau star as the rivals ...
31/07/2025
31 07 2025 - Media release The Creators 2025 Participants Announced
Top (L-R): Tamara Asmar, Anna Barnes and Sarah Bassiuoni.
Bottom (L-R): Glen Dolman, Mich...
24/07/2025
NITV and SBS to celebrate the significance and spectacle of the 25th Garma Festi...
24/07/2025
Pure Drama continues with the Tour de France Femmes avec Zwift hot on the wheels...
23/07/2025
SBS shortlists proponents to proceed to next stage for Western Sydney production...
21/07/2025
SBS reveals expert commentary team for the World Athletics Championships in Toky...
21/07/2025
21 07 2025 - Media release Australian gamemakers level-up with major funding from Screen Australia
Retopia
New games capture distinctive stories, landscapes ...
09/07/2025
Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
The $180 million mystery that reshaped music forever Red Flag: Music's Failed Revolution premieres Tuesday 15 October 
