Sony Pixel Power calrec Sony

MediaTek Partners With NVIDIA to Transform Automobiles With AI and Accelerated Computing

28/05/2023

MediaTek, a leading innovator in connectivity and multimedia, is teaming with NVIDIA to bring drivers and passengers new experiences inside the car.

The partnership was announced this week at a COMPUTEX press conference with MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang.

NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles, said Tsai. Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.

AI and accelerated computing are fueling the transformation of the entire auto industry, said Huang. The combination of MediaTek's industry-leading system-on-chip plus NVIDIA's GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.

MediaTek CEO Rick Tsai (left) and NVIDIA founder and CEO Jensen Huang (right). Image courtesy of MediaTek. A Collaboration to Transform Automotive The partnership combines the best competencies of each company to deliver the most compelling solutions for the next generation of connected vehicles. This is a combination of two companies with incredibly complementary skills, Huang said during the press conference. We're partnering with one of the largest and most accomplished SoC companies in the world We have MediaTek in our pockets, in our homes, and it's great to be able to partner on this endeavor.

Huang added that the car is a technology powerhouse, and the industry is at the very beginning of this transformation.

There will be countless computers in the car, he said. It will be software-defined, multimedia-rich, have incredible graphics and audio, and AI will define the entire experience - requiring a tremendous amount of technology to be successful. MediaTek has the portfolio, breadth and depth.

Tsai added, The partnership will provide the auto industry with great flexibility and simplicity that can provide the most comprehensive solutions in terms of functionality and scope.

Today, NVIDIA offers GPUs for laptops, desktops, workstations and servers, along with systems-on-chips (SoCs) for automotive and robotics applications. With this new GPU chiplet, NVIDIA can extend its GPU and accelerated compute leadership across broader markets.

MediaTek will develop automotive SoCs and integrate the NVIDIA GPU chiplet, featuring NVIDIA AI and graphics intellectual property, into the design architecture. The chiplets are connected by an ultra-fast and coherent chiplet interconnect technology.

In addition, MediaTek will run the NVIDIA DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions. This partnership makes more in-vehicle infotainment options available to automakers on the NVIDIA DRIVE platform.

MediaTek will develop automotive SoCs for the MediaTek Dimensity Auto platform, integrating NVIDIA GPU chiplet, AI and graphics IP. Image courtesy of MediaTek. By tapping NVIDIA's core expertise in AI, cloud, graphics technology and software ecosystem, and pairing it with NVIDIA advanced driver assistance systems, MediaTek can bolster the capabilities of its Dimensity Auto platform.

A Rich Heritage of Innovation This collaboration empowers MediaTek's automotive customers to offer cutting-edge NVIDIA RTX graphics and advanced AI capabilities, plus safety and security features enabled by NVIDIA DRIVE software, for all types of vehicles. According to Gartner, the infotainment and instrument cluster SoCs used within vehicles is projected to reach $12 billion in 2023.*

MediaTek's Dimensity Auto platform draws on its decades of experience in mobile computing, high-speed connectivity, entertainment and extensive Android ecosystem. The platform includes the Dimensity Auto Cockpit, which supports smart multi-displays, high-dynamic range cameras and audio processing, so drivers and passengers can seamlessly interact with cockpit and infotainment systems.

For well over a decade, automakers have been turning to NVIDIA to help modernize their vehicle cockpits, using its technology for infotainment systems, graphical user interfaces and touchscreens.

By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market. The platform also includes Auto Connect, a feature that will ensure drivers remain wirelessly connected with high-speed telematics and Wi-Fi networking.

With today's announcement, MediaTek aims to raise the bar even higher for its automotive offerings - delivering intelligent, connected in-cabin solutions that cater to the evolving needs and demands of customers, while providing a safe, secure and enjoyable experience in the car.

Tune in to the MediaTek press conference on demand to hear more from Tsai and Huang on this groundbreaking partnership designed to elevate the in-cabin experience and beyond.

*Gartner, Forecast Analysis: Automotive Semiconductors, Worldwide, 2021-2031; Table 1 Automotive Semiconductor Forecast by Application (Billions of U.S. Dollars), January 18, 2023. Calculation performed by NVIDIA based on Gartner research.
LINK: https://blogs.nvidia.com/blog/2023/05/28/mediatek-intelligent-cabin-so...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

23/01/2026

Chyron Promotes Owen Seaton to VP, Venue Solutions

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

MPA Backs ATSC 3.0 Content Security Protections in FCC Comments

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

NDI 6.3 Core Tech Update to Be Demoed at ISE

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

ISE: Sony Electronics Announces Crystal LED S Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

SMPTE Announces Steve LLamb as ISO/TC 36 Cinematography Chair

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

RTDNA Foundation Announces 2026 First Amendment Award Honorees

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

23/01/2026

Paramount+ Launches Programmatic Access to Marquee Live Sports

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

SVG Students To Watch: Chuck Luarasi, Curry College

SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...

22/01/2026

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam McCleery and Alysse Soll

Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...

22/01/2026

Fever Pitch: WRC is Back for the Start of the 2026 Season With Rallye Monte-Carlo in 1080p For the First Time

Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...

22/01/2026

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Temperatures in Southern Minnesota

FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...

22/01/2026

As Paramount+ Enters the Octagon, UFC's Craig Borsari Previews Production Plans, Teases Innovations

As Paramount Enters the Octagon, UFC's Craig Borsari Previews Production Pl...

22/01/2026

A Recluse Goes on a Quest To Save His Dog and Fight a Demon in OBEX

By Jordan Crucchiola It's a desire you hear so often among those in filmmaking circles. I just want to make cool stuff with my friends. With the NEXT selec...

22/01/2026

Lyrical Seeds Is a Stunning Portrait of Black Generational Farmers

Brittany Shyne attends the 2025 Sundance Film Festival premiere of Seeds at The Ray Theatre on January 25, 2025, in Park City, UT. (Photo by Robin Marshall/Sh...

22/01/2026

Sundance Institute-Supported Train Dreams, If I Had Legs I'd Kick You, and More Land Oscar Nominations

Joel Edgerton and Felicity Jones appear in Train Dreams by Clint Bentley, an off...

22/01/2026

Watch Ed Sheeran's Dublin Concert in a New Billions Club Live Film on Spotify

Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...

22/01/2026

L3Harris to Provide Advanced Technology for Korean Geostationary Weather Satellite

MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...

22/01/2026

Should we automate or augment AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

22/01/2026

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

22/01/2026

IBC Issues Call for Technical Papers for IBC2026 Conference

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Spectrum to Award $1 Million in 2026 Digital Education Grants

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

StreamGuys Bolsters Its Audio Advertising Ranks

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NAB, Broadcasters Press FCC to End Ownership Caps

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Maxon Hires Steve Forde as Chief Product Officer

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Details Emerge About Adobe Film & TV Fund Commitment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NVIDIA DRIVE AV Raises the Bar for Vehicle Safety as Mercedes-Benz CLA Earns Top Euro NCAP Award

AI-powered driver assistance technologies are becoming standard equipment, funda...

22/01/2026

A Four-Time Emmy Award Winner on Defining His Sound

A Four-Time Emmy Award Winner on Defining His SoundCharles David Denler is a Composer and Pianist for film, television, and the Concert Stage. He is a 4 Time E...

22/01/2026

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast compatibility in Brazil

Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...

22/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President and Chief Customer Officer

Dalet, a leading technology and service provider for media-rich organizations, t...

22/01/2026

Flight Controls Are Cleared for Takeoff on GeForce NOW

The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...

22/01/2026

From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source

AI has taken center stage in financial services, automating the research and exe...

22/01/2026

How to Get Started With Visual Generative AI on NVIDIA RTX PCs

AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...

21/01/2026

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand Media releases The $900 million dollar mystery that fooled our nation Austra...

21/01/2026

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse 21 January, 2026 Media releases SBS is charging into Lunar New Year 2026 w...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...

21/01/2026

Magewell Introduces New IP to HDMI Decoder at ISE 2026 an...

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion Magewell, developer of innovative, high-performance video I/O and I...

21/01/2026

Kiloview Expands Its AV-over-IP Ecosystem with AVX24-4 Me...

Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...