MediaTek, a leading innovator in connectivity and multimedia, is teaming with NVIDIA to bring drivers and passengers new experiences inside the car.
The partnership was announced this week at a COMPUTEX press conference with MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang.
NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles, said Tsai. Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.
AI and accelerated computing are fueling the transformation of the entire auto industry, said Huang. The combination of MediaTek's industry-leading system-on-chip plus NVIDIA's GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.
MediaTek CEO Rick Tsai (left) and NVIDIA founder and CEO Jensen Huang (right). Image courtesy of MediaTek. A Collaboration to Transform Automotive The partnership combines the best competencies of each company to deliver the most compelling solutions for the next generation of connected vehicles. This is a combination of two companies with incredibly complementary skills, Huang said during the press conference. We're partnering with one of the largest and most accomplished SoC companies in the world We have MediaTek in our pockets, in our homes, and it's great to be able to partner on this endeavor.
Huang added that the car is a technology powerhouse, and the industry is at the very beginning of this transformation.
There will be countless computers in the car, he said. It will be software-defined, multimedia-rich, have incredible graphics and audio, and AI will define the entire experience - requiring a tremendous amount of technology to be successful. MediaTek has the portfolio, breadth and depth.
Tsai added, The partnership will provide the auto industry with great flexibility and simplicity that can provide the most comprehensive solutions in terms of functionality and scope.
Today, NVIDIA offers GPUs for laptops, desktops, workstations and servers, along with systems-on-chips (SoCs) for automotive and robotics applications. With this new GPU chiplet, NVIDIA can extend its GPU and accelerated compute leadership across broader markets.
MediaTek will develop automotive SoCs and integrate the NVIDIA GPU chiplet, featuring NVIDIA AI and graphics intellectual property, into the design architecture. The chiplets are connected by an ultra-fast and coherent chiplet interconnect technology.
In addition, MediaTek will run the NVIDIA DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions. This partnership makes more in-vehicle infotainment options available to automakers on the NVIDIA DRIVE platform.
MediaTek will develop automotive SoCs for the MediaTek Dimensity Auto platform, integrating NVIDIA GPU chiplet, AI and graphics IP. Image courtesy of MediaTek. By tapping NVIDIA's core expertise in AI, cloud, graphics technology and software ecosystem, and pairing it with NVIDIA advanced driver assistance systems, MediaTek can bolster the capabilities of its Dimensity Auto platform.
A Rich Heritage of Innovation This collaboration empowers MediaTek's automotive customers to offer cutting-edge NVIDIA RTX graphics and advanced AI capabilities, plus safety and security features enabled by NVIDIA DRIVE software, for all types of vehicles. According to Gartner, the infotainment and instrument cluster SoCs used within vehicles is projected to reach $12 billion in 2023.*
MediaTek's Dimensity Auto platform draws on its decades of experience in mobile computing, high-speed connectivity, entertainment and extensive Android ecosystem. The platform includes the Dimensity Auto Cockpit, which supports smart multi-displays, high-dynamic range cameras and audio processing, so drivers and passengers can seamlessly interact with cockpit and infotainment systems.
For well over a decade, automakers have been turning to NVIDIA to help modernize their vehicle cockpits, using its technology for infotainment systems, graphical user interfaces and touchscreens.
By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market. The platform also includes Auto Connect, a feature that will ensure drivers remain wirelessly connected with high-speed telematics and Wi-Fi networking.
With today's announcement, MediaTek aims to raise the bar even higher for its automotive offerings - delivering intelligent, connected in-cabin solutions that cater to the evolving needs and demands of customers, while providing a safe, secure and enjoyable experience in the car.
Tune in to the MediaTek press conference on demand to hear more from Tsai and Huang on this groundbreaking partnership designed to elevate the in-cabin experience and beyond.
*Gartner, Forecast Analysis: Automotive Semiconductors, Worldwide, 2021-2031; Table 1 Automotive Semiconductor Forecast by Application (Billions of U.S. Dollars), January 18, 2023. Calculation performed by NVIDIA based on Gartner research.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
MediaTek, a leading innovator in connectivity and multimedia, is teaming with NVIDIA to bring drivers and passengers new experiences inside the car.
