
MediaTek, a leading innovator in connectivity and multimedia, is teaming with NVIDIA to bring drivers and passengers new experiences inside the car.
The partnership was announced this week at a COMPUTEX press conference with MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang.
NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles, said Tsai. Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.
AI and accelerated computing are fueling the transformation of the entire auto industry, said Huang. The combination of MediaTek's industry-leading system-on-chip plus NVIDIA's GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.
MediaTek CEO Rick Tsai (left) and NVIDIA founder and CEO Jensen Huang (right). Image courtesy of MediaTek. A Collaboration to Transform Automotive The partnership combines the best competencies of each company to deliver the most compelling solutions for the next generation of connected vehicles. This is a combination of two companies with incredibly complementary skills, Huang said during the press conference. We're partnering with one of the largest and most accomplished SoC companies in the world We have MediaTek in our pockets, in our homes, and it's great to be able to partner on this endeavor.
Huang added that the car is a technology powerhouse, and the industry is at the very beginning of this transformation.
There will be countless computers in the car, he said. It will be software-defined, multimedia-rich, have incredible graphics and audio, and AI will define the entire experience - requiring a tremendous amount of technology to be successful. MediaTek has the portfolio, breadth and depth.
Tsai added, The partnership will provide the auto industry with great flexibility and simplicity that can provide the most comprehensive solutions in terms of functionality and scope.
Today, NVIDIA offers GPUs for laptops, desktops, workstations and servers, along with systems-on-chips (SoCs) for automotive and robotics applications. With this new GPU chiplet, NVIDIA can extend its GPU and accelerated compute leadership across broader markets.
MediaTek will develop automotive SoCs and integrate the NVIDIA GPU chiplet, featuring NVIDIA AI and graphics intellectual property, into the design architecture. The chiplets are connected by an ultra-fast and coherent chiplet interconnect technology.
In addition, MediaTek will run the NVIDIA DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions. This partnership makes more in-vehicle infotainment options available to automakers on the NVIDIA DRIVE platform.
MediaTek will develop automotive SoCs for the MediaTek Dimensity Auto platform, integrating NVIDIA GPU chiplet, AI and graphics IP. Image courtesy of MediaTek. By tapping NVIDIA's core expertise in AI, cloud, graphics technology and software ecosystem, and pairing it with NVIDIA advanced driver assistance systems, MediaTek can bolster the capabilities of its Dimensity Auto platform.
A Rich Heritage of Innovation This collaboration empowers MediaTek's automotive customers to offer cutting-edge NVIDIA RTX graphics and advanced AI capabilities, plus safety and security features enabled by NVIDIA DRIVE software, for all types of vehicles. According to Gartner, the infotainment and instrument cluster SoCs used within vehicles is projected to reach $12 billion in 2023.*
MediaTek's Dimensity Auto platform draws on its decades of experience in mobile computing, high-speed connectivity, entertainment and extensive Android ecosystem. The platform includes the Dimensity Auto Cockpit, which supports smart multi-displays, high-dynamic range cameras and audio processing, so drivers and passengers can seamlessly interact with cockpit and infotainment systems.
For well over a decade, automakers have been turning to NVIDIA to help modernize their vehicle cockpits, using its technology for infotainment systems, graphical user interfaces and touchscreens.
By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market. The platform also includes Auto Connect, a feature that will ensure drivers remain wirelessly connected with high-speed telematics and Wi-Fi networking.
With today's announcement, MediaTek aims to raise the bar even higher for its automotive offerings - delivering intelligent, connected in-cabin solutions that cater to the evolving needs and demands of customers, while providing a safe, secure and enjoyable experience in the car.
Tune in to the MediaTek press conference on demand to hear more from Tsai and Huang on this groundbreaking partnership designed to elevate the in-cabin experience and beyond.
*Gartner, Forecast Analysis: Automotive Semiconductors, Worldwide, 2021-2031; Table 1 Automotive Semiconductor Forecast by Application (Billions of U.S. Dollars), January 18, 2023. Calculation performed by NVIDIA based on Gartner research.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15 a...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
16/09/2025
AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...
16/09/2025
Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...
16/09/2025
Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...
16/09/2025
Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...
16/09/2025
Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...
16/09/2025
As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...
16/09/2025
Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence
Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...
16/09/2025
Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations
IABM announced...
16/09/2025
Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...
16/09/2025
Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...
16/09/2025
NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...
16/09/2025
AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....
16/09/2025
AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....
16/09/2025
AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...
16/09/2025
CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...
16/09/2025
The U.K. is driving investments in sovereign AI, using the technology to advance...
16/09/2025
Back to All News
Meet the Adversaries That Will Clash in Rulers of Fortune, a S...
16/09/2025
Back to All News
Would You Take 30 Million Baht from a Dead Persons Account? E...
16/09/2025
Back to All News
Netflix Unveils the Official Trailer and Poster for She Walks ...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Back to All News
Over 41 Million Global Viewers On Netflix Watch Terence Crawfo...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...