Ross Launches TouchDrive - Feel the Difference!

Ottawa, Canada, November 5th 2020 - Following its announcement during the Ross Live Season 2 Keynote last month (click here to watch the event on-demand), Ross is today pleased to formally launch the latest innovative update to its Carbonite range of production switcher panels - TouchDrive.

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TouchDrive is a new family of control panels that has been designed with the Technical Director at heart and will completely reinvigorate the relationship between the TD and their production switcher. TouchDrive brings the same touch technology we all know and love from the world of smart phones to video production switchers - even gestures. Every display on the control panel is touch enabled. All of them. This allows features to be dropped right under the fingertips of the Technical Director. These high-resolution displays, based on IPS LCD technology rather than monochromatic OLEDs that fade over time, make source and device control faster and enable functions like bus map creation without having to dive into menus. If you see a readout you want to change, just touch it. It's incredibly intuitive! The new curved panel design puts every button within easy reach - we have kept and increased the number of tactile buttons that our customers love - and the custom color schemes enable TDs to configure and organize the panel look to their specific preference.

TouchDrive also includes a built-in DashBoard computer, enables integrated DashBoard control for various Ross products (e.g. XPression graphics, Ultrix routing, Tria replay and many more) and features convenient power/display/control connections for an additional external display. Available in five different sizes, from a single row 15 button panel to a 3-row 25 button panel, TouchDrive replaces all current Carbonite Black models except for the compact Carbonite Black Solo. Remarkably, pricing is on a par with to the outgoing Carbonite Black models, and first shipments are expected later this month.

We spent the last year talking to TDs from around the world, and the feedback was extremely consistent - TDs have asked us for more freedom to create, greater operational efficiency and improved integration of production control, comments Nigel Spratling, VP of Switchers at Ross. We've taken all of that input onboard and we're very pleased to offer TouchDrive as our solution - the new curved panel design, redesigned GUI and touch/ gesture features really take production switcher design into a whole new space, and the initial feedback from our beta-test customers has been amazing. Carbonite has been the world's best-selling production switcher family for many years with good reason - we're very proud to introduce TouchDrive as the latest innovation, and we know TDs are going to love using it.

For more information on TouchDrive, please click here.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, Google YouTube Space London, and the esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Senior Communications Manager

Tel: +44 7827 019494

Email: srussell@rossvideo.com

Twitter: @ross_video

www.rossvideo.com

LINK:	https://www.rossvideo.com/ross-launches-touchdrive-feel-the-difference...
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