Bitmovin, a leading provider of video streaming solutions, and bunny.net, a next-generation content delivery network, announced today that Thinking Media, Inc., pioneers in AI-native TV UX, UI, and audience viewing experiences, has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR. The collaboration will support Thinking Media's future goal of rolling out brand new features for audiences, including hyper-local news using AI, Server-Guided Ad Insertion (SGAI) and Multiview capabilities.
Thinking Media acquired STIRR from Sinclair Broadcast Group in January 2024 as part of its strategic plan to provide audiences with hyper-personalized viewing experiences that push the boundaries of video streaming. Currently, Thinking Media is undergoing the process of re-platforming STIRR and is developing AI-generated elemental feeds for news, weather and traffic, creating a multi-player setup with AI-generated feeds and creating a generative advertising portal integrated with SGAI. Thinking Media is integrating Bitmovin's solutions to fulfill its goal of scaling STIRR even further and breaking the tradition of a one-size-fits-all approach to streaming experiences.
We see a real opportunity to bring a fresh and much-needed approach to video streaming with hyper-personalized experiences encompassing everything from local news to advertising. We aim to turn STIRR into an AI-native Streaming Service. Our partnership with Bitmovin is instrumental in making that a reality, said Todd Carter, Co-Founder and CEO of Thinking Media. Integrating Bitmovin's Player, VOD Encoder, and Analytics means we are best positioned to deliver exceptional experiences for viewers with high-quality playback to the most devices, with ultra-fast encoding and analytics to help us track and fix issues in real-time. We're incredibly excited to announce our partnership with Bitmovin, and we're already exploring more ways to work together.
Thinking Media is deploying Bitmovin's Player to guarantee playback quality on any screen through modular architecture, including low latency and configurable adaptive bitrate streaming, which ensures a smooth and seamless viewing experience for audiences, regardless of their location. Thinking Media also plans to leverage the Player for its Server-Side Ad and Server-Guided Ad Insertion pre-integrations. Integrating Bitmovin's Analytics with STIRR will provide Thinking Media with deep user metrics that ensure it has real-time insights into how streams are performing so it can fix any issues before they impact the viewer. Additionally, Bitmovin's VOD Encoder has multi-codec streaming, 8K and multi-HDR support, and Per-Title Encoding ensures each video asset is efficiently encoded by maintaining the highest visual quality with a customized adaptive bitrate ladder that provides the viewer with the best viewing experience while also reducing storage and CDN costs.
Thinking Media is also deploying Bunny CDN for its cost effectiveness and next-generation performance to deliver ultra-fast, reliable, and scalable free ad-supported streaming TV services worldwide. This integration is fundamental in its rapidly expanding markets across North America Latin America and Europe ensuring seamless, fast-loading Bitmovin players and buffer-free experiences in these key regions.
Thinking Media is forward-thinking and plans to create a viewing experience for STIRR's audience that transcends what's being done today. We're super excited about its plans to implement Bitmovin's Multiview and also support for SGAI; both are new features we just announced for the Player, said Stefan Lederer, CEO and co-founder of Bitmovin, Thinking Media is embarking on a huge growth trajectory. We're proud that Bitmovin will be a part of its exciting future.
About Thinking Media
STIRR is a free, ad-supported streaming service offering live and on-demand local news, sports, entertainment, and original content fused with real-time web information and interactive features. This creates an immersive, intelligent entertainment experience that empowers viewers to seamlessly explore, engage, and customize their viewing journey across multiple devices without a subscription.
For more information on STIRR and its latest updates, visit https://stirr.com
About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world's first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, California and has major offices in Vienna, Klagenfurt, Austria as well as London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
Bitmovin, a leading provider of video streaming solutions, and bunny.net, a next-generation content delivery network, announced today that Thinking Media, Inc., pioneers in AI-native TV UX, UI, and audience viewing experiences, has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR. The collaboration will support Thinking Media's future goal of rolling out brand new features for audiences, including hyper-local news using AI, Server-Guided Ad Insertion (SGAI) and Multiview capabilities.
