Bitmovin, a leading provider of video streaming solutions, and bunny.net, a next-generation content delivery network, announced today that Thinking Media, Inc., pioneers in AI-native TV UX, UI, and audience viewing experiences, has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR. The collaboration will support Thinking Media's future goal of rolling out brand new features for audiences, including hyper-local news using AI, Server-Guided Ad Insertion (SGAI) and Multiview capabilities.
Thinking Media acquired STIRR from Sinclair Broadcast Group in January 2024 as part of its strategic plan to provide audiences with hyper-personalized viewing experiences that push the boundaries of video streaming. Currently, Thinking Media is undergoing the process of re-platforming STIRR and is developing AI-generated elemental feeds for news, weather and traffic, creating a multi-player setup with AI-generated feeds and creating a generative advertising portal integrated with SGAI. Thinking Media is integrating Bitmovin's solutions to fulfill its goal of scaling STIRR even further and breaking the tradition of a one-size-fits-all approach to streaming experiences.
We see a real opportunity to bring a fresh and much-needed approach to video streaming with hyper-personalized experiences encompassing everything from local news to advertising. We aim to turn STIRR into an AI-native Streaming Service. Our partnership with Bitmovin is instrumental in making that a reality, said Todd Carter, Co-Founder and CEO of Thinking Media. Integrating Bitmovin's Player, VOD Encoder, and Analytics means we are best positioned to deliver exceptional experiences for viewers with high-quality playback to the most devices, with ultra-fast encoding and analytics to help us track and fix issues in real-time. We're incredibly excited to announce our partnership with Bitmovin, and we're already exploring more ways to work together.
Thinking Media is deploying Bitmovin's Player to guarantee playback quality on any screen through modular architecture, including low latency and configurable adaptive bitrate streaming, which ensures a smooth and seamless viewing experience for audiences, regardless of their location. Thinking Media also plans to leverage the Player for its Server-Side Ad and Server-Guided Ad Insertion pre-integrations. Integrating Bitmovin's Analytics with STIRR will provide Thinking Media with deep user metrics that ensure it has real-time insights into how streams are performing so it can fix any issues before they impact the viewer. Additionally, Bitmovin's VOD Encoder has multi-codec streaming, 8K and multi-HDR support, and Per-Title Encoding ensures each video asset is efficiently encoded by maintaining the highest visual quality with a customized adaptive bitrate ladder that provides the viewer with the best viewing experience while also reducing storage and CDN costs.
Thinking Media is also deploying Bunny CDN for its cost effectiveness and next-generation performance to deliver ultra-fast, reliable, and scalable free ad-supported streaming TV services worldwide. This integration is fundamental in its rapidly expanding markets across North America Latin America and Europe ensuring seamless, fast-loading Bitmovin players and buffer-free experiences in these key regions.
Thinking Media is forward-thinking and plans to create a viewing experience for STIRR's audience that transcends what's being done today. We're super excited about its plans to implement Bitmovin's Multiview and also support for SGAI; both are new features we just announced for the Player, said Stefan Lederer, CEO and co-founder of Bitmovin, Thinking Media is embarking on a huge growth trajectory. We're proud that Bitmovin will be a part of its exciting future.
About Thinking Media
STIRR is a free, ad-supported streaming service offering live and on-demand local news, sports, entertainment, and original content fused with real-time web information and interactive features. This creates an immersive, intelligent entertainment experience that empowers viewers to seamlessly explore, engage, and customize their viewing journey across multiple devices without a subscription.
For more information on STIRR and its latest updates, visit https://stirr.com
About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world's first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, California and has major offices in Vienna, Klagenfurt, Austria as well as London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
Bitmovin, a leading provider of video streaming solutions, and bunny.net, a next-generation content delivery network, announced today that Thinking Media, Inc., pioneers in AI-native TV UX, UI, and audience viewing experiences, has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR. The collaboration will support Thinking Media's future goal of rolling out brand new features for audiences, including hyper-local news using AI, Server-Guided Ad Insertion (SGAI) and Multiview capabilities.
