
Bitmovin, a leading provider of video streaming solutions, and bunny.net, a next-generation content delivery network, announced today that Thinking Media, Inc., pioneers in AI-native TV UX, UI, and audience viewing experiences, has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR. The collaboration will support Thinking Media's future goal of rolling out brand new features for audiences, including hyper-local news using AI, Server-Guided Ad Insertion (SGAI) and Multiview capabilities.
Thinking Media acquired STIRR from Sinclair Broadcast Group in January 2024 as part of its strategic plan to provide audiences with hyper-personalized viewing experiences that push the boundaries of video streaming. Currently, Thinking Media is undergoing the process of re-platforming STIRR and is developing AI-generated elemental feeds for news, weather and traffic, creating a multi-player setup with AI-generated feeds and creating a generative advertising portal integrated with SGAI. Thinking Media is integrating Bitmovin's solutions to fulfill its goal of scaling STIRR even further and breaking the tradition of a one-size-fits-all approach to streaming experiences.
We see a real opportunity to bring a fresh and much-needed approach to video streaming with hyper-personalized experiences encompassing everything from local news to advertising. We aim to turn STIRR into an AI-native Streaming Service. Our partnership with Bitmovin is instrumental in making that a reality, said Todd Carter, Co-Founder and CEO of Thinking Media. Integrating Bitmovin's Player, VOD Encoder, and Analytics means we are best positioned to deliver exceptional experiences for viewers with high-quality playback to the most devices, with ultra-fast encoding and analytics to help us track and fix issues in real-time. We're incredibly excited to announce our partnership with Bitmovin, and we're already exploring more ways to work together.
Thinking Media is deploying Bitmovin's Player to guarantee playback quality on any screen through modular architecture, including low latency and configurable adaptive bitrate streaming, which ensures a smooth and seamless viewing experience for audiences, regardless of their location. Thinking Media also plans to leverage the Player for its Server-Side Ad and Server-Guided Ad Insertion pre-integrations. Integrating Bitmovin's Analytics with STIRR will provide Thinking Media with deep user metrics that ensure it has real-time insights into how streams are performing so it can fix any issues before they impact the viewer. Additionally, Bitmovin's VOD Encoder has multi-codec streaming, 8K and multi-HDR support, and Per-Title Encoding ensures each video asset is efficiently encoded by maintaining the highest visual quality with a customized adaptive bitrate ladder that provides the viewer with the best viewing experience while also reducing storage and CDN costs.
Thinking Media is also deploying Bunny CDN for its cost effectiveness and next-generation performance to deliver ultra-fast, reliable, and scalable free ad-supported streaming TV services worldwide. This integration is fundamental in its rapidly expanding markets across North America Latin America and Europe ensuring seamless, fast-loading Bitmovin players and buffer-free experiences in these key regions.
Thinking Media is forward-thinking and plans to create a viewing experience for STIRR's audience that transcends what's being done today. We're super excited about its plans to implement Bitmovin's Multiview and also support for SGAI; both are new features we just announced for the Player, said Stefan Lederer, CEO and co-founder of Bitmovin, Thinking Media is embarking on a huge growth trajectory. We're proud that Bitmovin will be a part of its exciting future.
About Thinking Media
STIRR is a free, ad-supported streaming service offering live and on-demand local news, sports, entertainment, and original content fused with real-time web information and interactive features. This creates an immersive, intelligent entertainment experience that empowers viewers to seamlessly explore, engage, and customize their viewing journey across multiple devices without a subscription.
For more information on STIRR and its latest updates, visit https://stirr.com
About Bitmovin
Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.
Bitmovin built the world's first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.
Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, California and has major offices in Vienna, Klagenfurt, Austria as well as London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit www.bitmovin.com.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...