Equipson Shakes Up The Lighting Market By Giving LightShark Products Their Own Brand Identity

Equipson Shakes Up The Lighting Market By Giving LightShark Products Their Own Brand Identity posted: 08/06/2021

By separating Lightshark from its other products, Equipson is better able to focus on the development of this successful and award winning range.

LightShark, Equipson's Award winning range of multiprotocol control products for the entertainment industry, are being given their own brand identity to reflect their growing popularity and the impact they are making on the entertaiment industry.

Since launching in 2017, LightShark has changed the lighting landscape by delivering intermediate level products that are not limited by their features. With LightShark, hardware and software control of up to eight DMX universes and 4000+ DMX channels is completely integrated via smartphones and tablets, while full compatibility with other manufacturer's equipment is assured because the products work with industry-standard DMX and Artnet lighting protocols, as well as any Operating System (Android, Linux, Windows and macOS).

Incredibly easy to use and with a great price performance ratio, the range includes three products - the LS-1, which includes a hardware console with assignable faders and rotary controls, the more affordable LS-Core that has the same lighting control software and processing hardware but without the console, and the LS-Wing, an Open Sound Control (OSC) hardware controller that can be configured in three different modes to suit different applications.

Equipson originally included LightShark in its internationally renowned WORKPRO range, which features a wide variety of products aimed at the installation and live sound markets. But as the Lightshark products have evolved, the company has decided to make this a stand-alone brand with its own division, which involves a product development, sales and marketing team.

LightShark products are so different from any of our other product lines that they require an individual approach to R&D, sales and marketing, says Juan Jose Vila, CSO of Equipson. The range has become incredibly popular - to the extent that customers are already recognising it as a separate brand - so this move is a natural progression that makes the public acceptance official and gives the range its own identity within the company. From now on, LightShark will have different verticals that are attuned to the market's specialized needs and an entirely separate staff who will be responsible for all aspects of its ongoing success.

The LightShark range now includes a powerful new FX engine that allow users to create and synchronize effects on multiple parameters and position fixtures on a grid so that the engine can automatically apply effects at the right point in relation to these fixtures.

Alejo Cervera, product manager of LightShark, says: Spectacular lighting can make all the difference to the success of a show or an event, so we wanted to ensure that LightShark users had the right tools available to achieve all their creative ambitions. Our new FX engine certainly delivers this ambition.

Juan Jose Vila adds: We have a clear roadmap of developments for the future, which will increase LightShark's range and bring new and even more innovative control products to market. It is a very exciting time for the company, and we are looking forward to building on the incredible success this range has already had.

Vila adds that LightShark will now have its own website where full information is available, along with tutorials and end user case studies highlighting the versatility of this innovative control hardware range.

And in addition with this new website portal there is a full renovated LS-Cloud site with a new community membership site for LightShark consoles owners, with private training events, membership benefits, beta tester programs, feature requests and discussion forums and much more

About LightShark

LightShark is a standalone brand of Equipson SA, an international manufacturer, distributor and exporter of technological products for the worldwide entertainment industry. Aimed at lighting professionals working on live productions, events and installations LightShark's range of award-winning multiprotocol control products are designed to deliver exceptional functionality and features that speed up workflow and enhance creativity, all at a cost effective price. The brand is based in Valencia, Spain.

LINK:	https://www.live-production.tv/news/products/equipson-shakes-lighting-...
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