
Becomes the Most Decorated Insurer at BENCHMARK Wealth Management Awards 2015 with Record 12 Awards HONG KONG, December 1, 2015 - MetLife Hong Kong*, a wholly-owned subsidiary of MetLife, Inc., the #1 U.S. life insurer^, has won the prestigious Company of the Year (Insurance) Award and set a company record for winning 12 awards at the esteemed BENCHMARK Wealth Management Awards 2015 organized by WealthAsia Media, becoming the most decorated insurer at the event. In 2015, MetLife Hong Kong has already garnered 22 industry and marketing accolades, demonstrating its commitment to excellence in products and services, innovation, marketing effectiveness, corporate citizenship and employee engagement.
Lennard Yong, Chief Executive Officer of MetLife Hong Kong, said, I am humbled and honored to be named Company of the Year at this year's BENCHMARK Wealth Management Awards. We are dedicated to evolving and innovating our products and solutions to meet the changing needs and exceed the expectations of our customers. We are pleased to be recognized by highly respected industry organizations such as WealthAsia Media. Going forward, we will continue to provide the best protection for our customers and help them pursue more from life.
MetLife Hong Kong has been recognized in the following categories:
Corporate Awards:
Company of the Year (Insurance)
Brand of the Year
Best-In-Class Awards:
Best Use of Digital Marketing
Corporate Citizen of the Year
Employee Engagement
Female Products
Product Innovation
Social Media Engagement
Outstanding Achiever Awards:
Campaign of the Year
Critical Illness
Customer Onboarding
Customer Insight
As one of the most prestigious awards in Hong Kong, the annual BENCHMARK Wealth Management Awards recognizes financial institutions for best practices in areas including corporate governance, customer experience, marketing effectiveness, use of technology, product development and innovation. The Company of the Year (Insurance) Award is the most distinguished in the insurance category. It was determined by a special committee based on the finalists overall total score, performance compared to competitors, overall improvement from last year, brand popularity and judges comments.
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