Shiver powers up Regional Operations with appointment of Ceri Aston as new Creative Director for the north

Published: Tue 21 Aug 2018

21st August 2018 - Shiver, the multi-award winning ITV Studios label, has named former Pulse Films exec, Ceri Aston, as Creative Director, Shiver North.

Working with Group Creative Director Ana De Moraes, Aston takes up the newly-created role to supercharge Shiver's northern output as MD Tim Carter continues to strengthen his executive team. Shiver North produces more than 60 hours of television a year, including returning brands Tonight, Eat, Shop Save, Ginos Italian Escape and 63 Up! for ITV, as well as a major new series for UKTV, David Jason: Planes, Trains & Automobiles.

Aston, who will be based out of Shiver's MediaCityUK office in Manchester, was Head of Non-Scripted Programmes for Pulse Films where she was principally responsible for executive producing the studio's non-scripted output, while also overseeing the funded development of projects for UK broadcasters and assisting with expanding Pulse's focus into director-driven series and feature documentaries overseas.

With more than 20 years of experience working across a range of genres including Fact Ent, Entertainment, Specialist Factual & Current Affairs, Aston has held a variety of roles at the BBC, including Executive Producer for BBC Entertainment North - during which time she oversaw series 11-14 of Dragons' Den, gaining a Bafta Nomination in 2014 - and Head of Development for its Religion & Ethics department, winning commissions for Westminster Abbey: A Year in the Life on BBC Two, as well as Rome: The Making of the Eternal City and Jerusalem: A History for BBC Four.

Ceri combines restless creativity with breathtakingly classy delivery; northern heart and soul with deep London commissioner relationships. Her impressive range from blue-chip docs to BAFTA nominated entertainment is an ideal fit for Shiver's unique breadth of output, said Carter. Shes perfectly positioned to grow our Northern business and ensure were at the heart of todays exciting regional renaissance.

Aston said: I'm thrilled to be back on my home turf of Salford leading Shiver North into its next exciting phase. The sheer scale and breadth of its output, and the passion of the teams that produce it, makes the label a force to be reckoned with outside of London. The opportunity to work alongside Tim and Ana also proved irresistible. I can't wait to get started.

Aston's appointment follows on from Simone Haywood and Aidan Hansell joining the label as Head of Factual Entertainment and Head of Development respectively, after De Moraes came on board at the start of the year.

LINK:	https://www.itv.com/presscentre/press-releases/shiver-powers-regional-...
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