
Addressing a growing labor crisis among quick-service restaurants, startup Vistry is harnessing AI to automate the process of taking orders.
The company will share its story at the NRF Big Show, the annual industry gathering of the National Retail Federation in New York, starting Jan. 16.
They're closing restaurants because there is not enough labor, said Atif Kureishy, CEO of Vistry, which is a member of the NVIDIA Inception startup accelerator program.
At the same time, customers are placing orders in more ways than ever: for pickup, in drive-throughs and via delivery services, as well as in dining rooms.
There are new store formats, new configurations, new digital capabilities, Kureishy said.
To help restaurants keep up, Kureishy, a veteran of both NASA and Booz Allen Hamilton, assembled a team that includes veterans of the semiconductor industry and Ivy League neuroscience programs.
While restaurant labor shortages are grabbing headlines, Vistry is tackling an opportunity driven by a labor shortage demographers have been predicting for decades.
As a result, the quick-service dining industry, which does $300 billion in sales each year in the United States alone, is just one of the industries that will need to find ways to get more done with fewer people over the long term.
To address this, Vistry is working to build an AI-enabled automated order-taking solution. It's harnessing the latest natural language processing for menu understanding and speech and recommendation systems to deliver faster, more accurate order-taking and more relevant, personalized offers.
The system relies on NVIDIA Riva, a collection of technologies for building speech AI applications. It includes natural language understanding and speech recognition and synthesis capabilities. It also uses computer vision technology optimized with the NVIDIA Metropolis application framework.
Vistry's platform, powered by the NVIDIA Jetson edge AI platform and NVIDIA A2 Tensor Core GPUs, goes beyond just an automated order-taking kiosk.
Vistry's computer vision applications also help restaurants automate curbside check-ins. It can speed up drive-throughs and better predict how long it will take for customer orders to be ready. And it will track and trace orders for customers relying on food delivery services, Kureishy explains.
Buyer behaviors are changing - the guest experience is not solely in the dining room anymore, Kureishy said.
Pandemic uncertainty continues to impact dining, along with consumer expectations of a seamless, operationally excellent experience on every platform and touchpoint, said Susan Beardslee, principal analyst with ABI Research. Behind the scenes, providers must enable integrated, near real-time digital solutions to address everything from supplies to staffing to delivery optimization.
Vistry promises its solutions will be easy to deploy, fully integrated with existing restaurant systems, secure and private. They'll also provide sophisticated real-time dashboards, so restaurant operators can better understand a growing number of sales channels - from drive-through lines to dining rooms to delivery services.
All the expectations have changed, all of us want food faster, and we want to make sure the quality is preserved, Kureishy said.
Vistry is helping quick-service restaurants reduce drive-through lines, predict when customers' orders are ready, ensure food freshness, deliver curbside orders faster and optimize restaurant performance using AI and its analytics dashboard.
Who's hungry?
Learn more about NVIDIA's AI solutions for quick-service restaurants.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/02/2026
Tagboard, a modern, interactive graphics system for news, sports, and entertainm...
03/02/2026
Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...
03/02/2026
50 Production Trucks at center of 160 U.S.-based productions...
03/02/2026
Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...
03/02/2026
Appear's X Platform will be used by NBC Sports to deliver video compression, satellite modulation and transport stream aggregation for its production of the...
03/02/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
03/02/2026
NHL Network announces its comprehensive programming schedule for the upcoming Winter Olympic Games, underscoring the highly anticipated return of NHL players to...
03/02/2026
NBC Sports has chosen Canon to deliver 115 Canon UHD broadcast lenses for its production of the 2026 Winter Olympics and Paralympics. Canon will also send suppo...
03/02/2026
Audio-Technica equipment will be used by NBC Sports to deliver much of its audio capture requirements across all sporting venues for its production of the 2026 ...
03/02/2026
NBC Sports will use Cisco to deliver AI networking technology for its all-IP production of the 2026 Winter Olympics and Paralympics, including the deployment of...
03/02/2026
NBC Sports will utilize Chyron PRIME CG to produce live broadcast graphics to display names, athlete information, scores, statistics, leaderboards, headshots an...
03/02/2026
NBC Sports will utilize Grass Valley to deliver advanced signal conversion, rout...
03/02/2026
NBC Sports will utilize Planar to deliver leading-edge fine pixel pitch LED video wall technology for its production of the 2026 Winter Olympics and Paralympics...
03/02/2026
Taking place in two venues, the 2026 production celebrates the 150th Anniversary of the Super Bowl of Dogs'
When the Westminster Kennel Club Dog Show conc...
03/02/2026
For the indoor production, NEP Specialty Capture has mounted a 100-ft. overhead ...
03/02/2026
MTVG Edge, the production-services supplier's software-based production solu...
03/02/2026
In the league's second year, new partnerships enhance broadcast quality for ...
03/02/2026
Rocket Surgery will showcase the combined creative strength of Ross Video, with ...
03/02/2026
NBC Sports will utilize Sony Electronics to deliver imaging, monitoring, and tec...
03/02/2026
SMT will provide TVI (broadcast television interface) support services for figur...
03/02/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
03/02/2026
The smash-hit series The Hospital: In the Deep End returns to shine a spotlight ...
03/02/2026
FoMa Antares: Redefining Camera Stabilization for Modern ProductionsIn high-end broadcast and cinematic environments, precision, reliability, and flexibility ar...
03/02/2026
Viper Shield's robust phase of flight-testing production representative hard...
03/02/2026
Countries throughout the Indo-Pacific have made the ability to defend their people and sovereign borders a top priority, but no single nation can monitor every ...
03/02/2026
U.S. Marine loads a round in an 81 mm mortar system during an exercise. (Credit: U.S. Marines)...
03/02/2026
9905MPx Card features unprecedented level of density with four independent signa...
03/02/2026
Champaign, IL - November 15, 2021 - Cobalt Digital, announced today that three of its products have received 2021 NAB Show Product of the Year Awards. Cobalt, ...
03/02/2026
Cobalt is pleased to confirm that Log4j vulnerability does NOT affect ANY Cobalt products including the HPF-9000 frame.
Given the recent concerns regarding wi...
03/02/2026
Software-based embedding and de-embedding solution will be highlighted at NAB 20...
03/02/2026
Series developed to fill an industry need.
Champaign, IL April 13, 2022 Cobalt Digital will introduce a new series of BlueBox Group (BBG) EO/OE 12G mini...
03/02/2026
Company receives Best in Shows from Next TV and TVB Europe, and two Product of the Year awards from NAB
Champaign, IL - May 6, 2022 - Cobalt Digital Inc. head...
03/02/2026
IBC Preview - IBC Stand 10.B44Journalists: Click to visit Cobalt
Cobalt will al...
03/02/2026
IBC Stand 10.B44Journalists: Click to visit Cobalt
Dr. Ciro Noronha, CTO, tapped as a panelist and speaker by many - and then there's the party!
Amsterda...
03/02/2026
IBC Stand 10.B44Journalists: Click to visit Cobalt
Growth Drives Cobalt Digital to Promote Dr. Ciro Noronha to CTO, and Appoint Anthony Tan as Director of Sale...
03/02/2026
IBC Stand 10.B44Journalists: Click to visit Cobalt
Dr. Ciro Noronha, CTO, tappe...
03/02/2026
Manufacturer plans also include solutions that provide a path to the cloud and redundancy updatesCABSAT Stand S1-I42Journalists: Click to visit Cobalt
Dubai - ...
03/02/2026
Award-Winning Product Portfolio is Being Presented on Smart Video Group Stand, and Company's Berend Blokzijl is Scheduled to Share RIST Insight on Innovatio...
03/02/2026
NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...
03/02/2026
TVBEurope spoke with our very own Dr. Ciro Noronha about RIST and more.Reliable Internet Stream Transport (RIST) is growing in popularity for contribution and d...
03/02/2026
NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...
03/02/2026
NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visit CobaltCatch Cobalt's Blue WAVE of Innovation in a New LocationHighlights t...
03/02/2026
Cobalt Digital Scores Best of Show Awards at IBC 2023 from TVB Europe and TV Technology
Amsterdam, 2 October 2023 - Cobalt Digital has announced that it has w...
03/02/2026
NAB NY Booth: 1126Cobalt Digital to Present New PACIFIC Ultra-Low Latency 4K HEVC Encoder / Decoder Platform at NAB NY 2023Cobalt's NAB NY Plans Have Live P...
03/02/2026
Cobalt's Inter BEE Line-up Targets 4K 2110 Processing with INDIGO Option and Offers High-Density Routing Solutions with New WAVE SeriesNew Mini Converters a...
03/02/2026
Cobalt Digital's NAB 2024 Plans Include a Simplified Path to ATSC 3.0
Other Highlights include Enhanced IP Multiviewers, Expanded Router and Control Panel ...