
Addressing a growing labor crisis among quick-service restaurants, startup Vistry is harnessing AI to automate the process of taking orders.
The company will share its story at the NRF Big Show, the annual industry gathering of the National Retail Federation in New York, starting Jan. 16.
They're closing restaurants because there is not enough labor, said Atif Kureishy, CEO of Vistry, which is a member of the NVIDIA Inception startup accelerator program.
At the same time, customers are placing orders in more ways than ever: for pickup, in drive-throughs and via delivery services, as well as in dining rooms.
There are new store formats, new configurations, new digital capabilities, Kureishy said.
To help restaurants keep up, Kureishy, a veteran of both NASA and Booz Allen Hamilton, assembled a team that includes veterans of the semiconductor industry and Ivy League neuroscience programs.
While restaurant labor shortages are grabbing headlines, Vistry is tackling an opportunity driven by a labor shortage demographers have been predicting for decades.
As a result, the quick-service dining industry, which does $300 billion in sales each year in the United States alone, is just one of the industries that will need to find ways to get more done with fewer people over the long term.
To address this, Vistry is working to build an AI-enabled automated order-taking solution. It's harnessing the latest natural language processing for menu understanding and speech and recommendation systems to deliver faster, more accurate order-taking and more relevant, personalized offers.
The system relies on NVIDIA Riva, a collection of technologies for building speech AI applications. It includes natural language understanding and speech recognition and synthesis capabilities. It also uses computer vision technology optimized with the NVIDIA Metropolis application framework.
Vistry's platform, powered by the NVIDIA Jetson edge AI platform and NVIDIA A2 Tensor Core GPUs, goes beyond just an automated order-taking kiosk.
Vistry's computer vision applications also help restaurants automate curbside check-ins. It can speed up drive-throughs and better predict how long it will take for customer orders to be ready. And it will track and trace orders for customers relying on food delivery services, Kureishy explains.
Buyer behaviors are changing - the guest experience is not solely in the dining room anymore, Kureishy said.
Pandemic uncertainty continues to impact dining, along with consumer expectations of a seamless, operationally excellent experience on every platform and touchpoint, said Susan Beardslee, principal analyst with ABI Research. Behind the scenes, providers must enable integrated, near real-time digital solutions to address everything from supplies to staffing to delivery optimization.
Vistry promises its solutions will be easy to deploy, fully integrated with existing restaurant systems, secure and private. They'll also provide sophisticated real-time dashboards, so restaurant operators can better understand a growing number of sales channels - from drive-through lines to dining rooms to delivery services.
All the expectations have changed, all of us want food faster, and we want to make sure the quality is preserved, Kureishy said.
Vistry is helping quick-service restaurants reduce drive-through lines, predict when customers' orders are ready, ensure food freshness, deliver curbside orders faster and optimize restaurant performance using AI and its analytics dashboard.
Who's hungry?
Learn more about NVIDIA's AI solutions for quick-service restaurants.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/03/2026
Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...
21/03/2026
Studio Technologies Debuts New StudioComm System at NAB 2026
Brie Clayton March 20, 2026
0 Comments
StudioComm Model 794 Central Controller and Model ...
21/03/2026
Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K
Brie Clayton March 20, 2026
0 Comments
PYXIS' open gate provides cre...
20/03/2026
Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...
20/03/2026
LTN has expanded its technology partnership with Harmonic ahead of the FCC's...
20/03/2026
Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
FUJIFILM North America Corporation's Optical Devices Division has announced ...
20/03/2026
TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...
20/03/2026
Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season.
Marquee Sports Network is now av...
20/03/2026
FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...
20/03/2026
TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...
20/03/2026
When Athletes Unlimited brought its professional women's basketball season t...
20/03/2026
In this craft interview, Rick Bernier reflects on a career that has taken him to...
20/03/2026
Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...
20/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/03/2026
Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...
20/03/2026
With AI now the industry-wide priority, Big Tech companies are uniquely position...
20/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/03/2026
Abundant player mics and RF and other ground-level cameras will be used to captu...
20/03/2026
Regional site will also receive big boost in production resources, including on-...
20/03/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
60 years of audio innovation, driven by the people who use it...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/03/2026
Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...
20/03/2026
Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...
20/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...