
Addressing a growing labor crisis among quick-service restaurants, startup Vistry is harnessing AI to automate the process of taking orders.
The company will share its story at the NRF Big Show, the annual industry gathering of the National Retail Federation in New York, starting Jan. 16.
They're closing restaurants because there is not enough labor, said Atif Kureishy, CEO of Vistry, which is a member of the NVIDIA Inception startup accelerator program.
At the same time, customers are placing orders in more ways than ever: for pickup, in drive-throughs and via delivery services, as well as in dining rooms.
There are new store formats, new configurations, new digital capabilities, Kureishy said.
To help restaurants keep up, Kureishy, a veteran of both NASA and Booz Allen Hamilton, assembled a team that includes veterans of the semiconductor industry and Ivy League neuroscience programs.
While restaurant labor shortages are grabbing headlines, Vistry is tackling an opportunity driven by a labor shortage demographers have been predicting for decades.
As a result, the quick-service dining industry, which does $300 billion in sales each year in the United States alone, is just one of the industries that will need to find ways to get more done with fewer people over the long term.
To address this, Vistry is working to build an AI-enabled automated order-taking solution. It's harnessing the latest natural language processing for menu understanding and speech and recommendation systems to deliver faster, more accurate order-taking and more relevant, personalized offers.
The system relies on NVIDIA Riva, a collection of technologies for building speech AI applications. It includes natural language understanding and speech recognition and synthesis capabilities. It also uses computer vision technology optimized with the NVIDIA Metropolis application framework.
Vistry's platform, powered by the NVIDIA Jetson edge AI platform and NVIDIA A2 Tensor Core GPUs, goes beyond just an automated order-taking kiosk.
Vistry's computer vision applications also help restaurants automate curbside check-ins. It can speed up drive-throughs and better predict how long it will take for customer orders to be ready. And it will track and trace orders for customers relying on food delivery services, Kureishy explains.
Buyer behaviors are changing - the guest experience is not solely in the dining room anymore, Kureishy said.
Pandemic uncertainty continues to impact dining, along with consumer expectations of a seamless, operationally excellent experience on every platform and touchpoint, said Susan Beardslee, principal analyst with ABI Research. Behind the scenes, providers must enable integrated, near real-time digital solutions to address everything from supplies to staffing to delivery optimization.
Vistry promises its solutions will be easy to deploy, fully integrated with existing restaurant systems, secure and private. They'll also provide sophisticated real-time dashboards, so restaurant operators can better understand a growing number of sales channels - from drive-through lines to dining rooms to delivery services.
All the expectations have changed, all of us want food faster, and we want to make sure the quality is preserved, Kureishy said.
Vistry is helping quick-service restaurants reduce drive-through lines, predict when customers' orders are ready, ensure food freshness, deliver curbside orders faster and optimize restaurant performance using AI and its analytics dashboard.
Who's hungry?
Learn more about NVIDIA's AI solutions for quick-service restaurants.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/07/2026
First string library captured at Studio Richter Mahr
The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...
24/07/2026
Official emulation of Blackbird Studios reverb chamber
In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...
24/07/2026
Sohonet's partners at BIND Studio have published a great case study on the V...
24/07/2026
Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...
24/07/2026
Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...
24/07/2026
iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...
24/07/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates
LYNDONVILLE, N.Y. July 23,...
24/07/2026
At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...
24/07/2026
Sonnet Technologies at IBC2026
Brie Clayton July 23, 2026
0 Comments
Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter
At this year's IBC Sho...
24/07/2026
Musora Enhances Online Music Lessons with Blackmagic Design
Brie Clayton July 23, 2026
0 Comments
Director of Production Josh Holliday details workflo...
24/07/2026
Interview with Production 360. Original article published here
The theme of thi...
24/07/2026
Article courtesy of postPerspective
Read the article
While Toy Story 5 maintai...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...
23/07/2026
Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...
23/07/2026
The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...