
Addressing a growing labor crisis among quick-service restaurants, startup Vistry is harnessing AI to automate the process of taking orders.
The company will share its story at the NRF Big Show, the annual industry gathering of the National Retail Federation in New York, starting Jan. 16.
They're closing restaurants because there is not enough labor, said Atif Kureishy, CEO of Vistry, which is a member of the NVIDIA Inception startup accelerator program.
At the same time, customers are placing orders in more ways than ever: for pickup, in drive-throughs and via delivery services, as well as in dining rooms.
There are new store formats, new configurations, new digital capabilities, Kureishy said.
To help restaurants keep up, Kureishy, a veteran of both NASA and Booz Allen Hamilton, assembled a team that includes veterans of the semiconductor industry and Ivy League neuroscience programs.
While restaurant labor shortages are grabbing headlines, Vistry is tackling an opportunity driven by a labor shortage demographers have been predicting for decades.
As a result, the quick-service dining industry, which does $300 billion in sales each year in the United States alone, is just one of the industries that will need to find ways to get more done with fewer people over the long term.
To address this, Vistry is working to build an AI-enabled automated order-taking solution. It's harnessing the latest natural language processing for menu understanding and speech and recommendation systems to deliver faster, more accurate order-taking and more relevant, personalized offers.
The system relies on NVIDIA Riva, a collection of technologies for building speech AI applications. It includes natural language understanding and speech recognition and synthesis capabilities. It also uses computer vision technology optimized with the NVIDIA Metropolis application framework.
Vistry's platform, powered by the NVIDIA Jetson edge AI platform and NVIDIA A2 Tensor Core GPUs, goes beyond just an automated order-taking kiosk.
Vistry's computer vision applications also help restaurants automate curbside check-ins. It can speed up drive-throughs and better predict how long it will take for customer orders to be ready. And it will track and trace orders for customers relying on food delivery services, Kureishy explains.
Buyer behaviors are changing - the guest experience is not solely in the dining room anymore, Kureishy said.
Pandemic uncertainty continues to impact dining, along with consumer expectations of a seamless, operationally excellent experience on every platform and touchpoint, said Susan Beardslee, principal analyst with ABI Research. Behind the scenes, providers must enable integrated, near real-time digital solutions to address everything from supplies to staffing to delivery optimization.
Vistry promises its solutions will be easy to deploy, fully integrated with existing restaurant systems, secure and private. They'll also provide sophisticated real-time dashboards, so restaurant operators can better understand a growing number of sales channels - from drive-through lines to dining rooms to delivery services.
All the expectations have changed, all of us want food faster, and we want to make sure the quality is preserved, Kureishy said.
Vistry is helping quick-service restaurants reduce drive-through lines, predict when customers' orders are ready, ensure food freshness, deliver curbside orders faster and optimize restaurant performance using AI and its analytics dashboard.
Who's hungry?
Learn more about NVIDIA's AI solutions for quick-service restaurants.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
26/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/10/2026
The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices
Amagi EVP, Global Sales, SaaS, Dan Marshall has se...
26/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
26/10/2026
Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...
26/10/2026
Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...
26/10/2026
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...
26/10/2026
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...
26/10/2026
FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...
26/10/2026
DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...
26/10/2026
How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...
26/10/2026
University of Texas Athletics and the Business of Sports Institute (BOSI) in the...
26/10/2026
Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...
26/10/2026
NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...
26/10/2026
A 10-person team at American Family Field is supporting live game and studio pro...
26/10/2026
Combining four plug-ins aimed at vocal and dialogue work
NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...
26/10/2026
Boasts improved A-D & D-A specs
RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...
26/10/2026
The company has partnered with the telecom provider lcom to launch Play , its n...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...
26/10/2026
CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...
26/10/2026
Horror Film Killer Rental Shot with Blackmagic Design Cameras
Brie Clayton October 26, 2026
0 Comments
Genre mixing film shot with eight URSA Mini Pro...
26/10/2026
PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...
26/10/2026
NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026
Building a more inclusive technology industry takes shared action. That's w...
26/10/2026
YouView celebrates double CSI Awards win with EE TVOct 26, 2026
We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...
26/10/2026
The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...
26/10/2026
As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...
26/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
26/10/2026
Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
26/10/2026
CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...
25/10/2026
New 76-key model joins the CK61 and CK88
Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...
25/10/2026
Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound
Brie Clayton October 25, 2026
0 Comments
Panel Features Sonic Union, 72...
25/10/2026
Zebra Streaming Equips OB Truck with Blackmagic Design
Brie Clayton October 25, 2026
0 Comments
Designed to scale, the unit packs a range of gear to d...
24/10/2026
Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras
FOX Sports will broadcast Ga...
24/10/2026
By Ramona Flume
For members of the LGBTQ community around the world, love can ...
24/10/2026
Creative morphing multi-effects with X-Y control
Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/10/2026
Hit Horror Film Buddy Created with DaVinci Resolve Studio
Brie Clayton October 23, 2026
0 Comments
Colorist Sam Daley created authentic 90s kids'...