
Addressing a growing labor crisis among quick-service restaurants, startup Vistry is harnessing AI to automate the process of taking orders.
The company will share its story at the NRF Big Show, the annual industry gathering of the National Retail Federation in New York, starting Jan. 16.
They're closing restaurants because there is not enough labor, said Atif Kureishy, CEO of Vistry, which is a member of the NVIDIA Inception startup accelerator program.
At the same time, customers are placing orders in more ways than ever: for pickup, in drive-throughs and via delivery services, as well as in dining rooms.
There are new store formats, new configurations, new digital capabilities, Kureishy said.
To help restaurants keep up, Kureishy, a veteran of both NASA and Booz Allen Hamilton, assembled a team that includes veterans of the semiconductor industry and Ivy League neuroscience programs.
While restaurant labor shortages are grabbing headlines, Vistry is tackling an opportunity driven by a labor shortage demographers have been predicting for decades.
As a result, the quick-service dining industry, which does $300 billion in sales each year in the United States alone, is just one of the industries that will need to find ways to get more done with fewer people over the long term.
To address this, Vistry is working to build an AI-enabled automated order-taking solution. It's harnessing the latest natural language processing for menu understanding and speech and recommendation systems to deliver faster, more accurate order-taking and more relevant, personalized offers.
The system relies on NVIDIA Riva, a collection of technologies for building speech AI applications. It includes natural language understanding and speech recognition and synthesis capabilities. It also uses computer vision technology optimized with the NVIDIA Metropolis application framework.
Vistry's platform, powered by the NVIDIA Jetson edge AI platform and NVIDIA A2 Tensor Core GPUs, goes beyond just an automated order-taking kiosk.
Vistry's computer vision applications also help restaurants automate curbside check-ins. It can speed up drive-throughs and better predict how long it will take for customer orders to be ready. And it will track and trace orders for customers relying on food delivery services, Kureishy explains.
Buyer behaviors are changing - the guest experience is not solely in the dining room anymore, Kureishy said.
Pandemic uncertainty continues to impact dining, along with consumer expectations of a seamless, operationally excellent experience on every platform and touchpoint, said Susan Beardslee, principal analyst with ABI Research. Behind the scenes, providers must enable integrated, near real-time digital solutions to address everything from supplies to staffing to delivery optimization.
Vistry promises its solutions will be easy to deploy, fully integrated with existing restaurant systems, secure and private. They'll also provide sophisticated real-time dashboards, so restaurant operators can better understand a growing number of sales channels - from drive-through lines to dining rooms to delivery services.
All the expectations have changed, all of us want food faster, and we want to make sure the quality is preserved, Kureishy said.
Vistry is helping quick-service restaurants reduce drive-through lines, predict when customers' orders are ready, ensure food freshness, deliver curbside orders faster and optimize restaurant performance using AI and its analytics dashboard.
Who's hungry?
Learn more about NVIDIA's AI solutions for quick-service restaurants.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...
27/03/2026
Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...
27/03/2026
Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...
27/03/2026
130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary
MPTS, the UK's largest and most influential event for the media, production and tech...
27/03/2026
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...
27/03/2026
Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production
Appear ASA (Appear, OSE:APR), a global leader in live production t...
27/03/2026
San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...
27/03/2026
Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
27/03/2026
RT Supporting the Arts
RT is Supporting 20 Arts and Cultural Events all over Ireland this April
RT is proud to support an exciting month of arts and cul...
27/03/2026
Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2
Over one million streams on RT Player
Highest number of streams for any single eve...
27/03/2026
March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center
A New Global Platform Showcasing Dolbys Innovatio...
27/03/2026
March 27 2026, 03:30 (PDT) Dolby and QQ Music Advance Streaming Music with Enhancements to Dolby AC-4
Delivering greater fidelity, clarity and detail to Dol...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...