Canon Announces New PowerShot SX Digital Camera and EF-S Macro Lens

--

Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro IS STM, announced today by Canon U.S.A., Inc., a leader in digital imaging solutions, is the widest-angle Macro offering in Canon's popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur DSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon's new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.

Macro lenses are an amazing way to explore the worlds that exist all around us, and the new Canon EF-S 35mm f/2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go, said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art.

The new Canon EF-S 35mm f/2.8 Macro IS STM captures stunning images and is a terrific companion lens for entry-level users eager to expand beyond their existing Canon EOS DSLR kit lens. Capable of shooting as close as 30mm from the end of the lens to the subject, aspiring photographers can get up close to a fruit or flower for an entirely new perspective, while capturing high-quality images with beautiful background blur. Additional technologies built into the new Canon EF-S 35mm f/2.8 Macro IS STM lens include:

Popular 35mm focal length (56mm equivalent) and wide f/2.8 aperture

Hybrid IS system offers up to four stops* of shake correction

Smooth Movie Servo AF with Lead Screw-type STM ensures quiet AF operation

Full-time Manual Focus

In a first for the EF-S lens series, the new Canon EF-S 35mm lens sports built-in Macro Lites that allow photographers to carefully arrange macro lighting without using special equipment. With built-in LED lights on each side of the lens, users can create compelling shadows on either side of a subject or adjust intensity to give images a sense of dimension. Once the scene is set, the lens uses superb rendering performance to capture high contrast, sharp images.

While specialized for high magnification photography, the Canon EF-S 35mm f/2.8 Macro IS STM is still a versatile option for day-to-day use, easily capable of capturing portraits, landscapes or snapshots. As the latest addition to the lineup of EF-S lenses, Canon continues its commitment to providing a wide-range of affordable lens options for photographers of all levels.

The Canon EF-S 35mm f/2.8 Macro IS STMlens is scheduled to be available in June 2017 for an estimated retail price of $349.99**. For more information please visit, usa.canon.com

# # #

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyoseiphilosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Companys RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

* Based on CIPA standards

** Availability, prices and specifications subject to change without notice. Actual prices are set be individual dealers and may vary.

###

LINK:	https://news.creativecow.net/story/887917...
	See more stories from creativecow

Most recent headlines