Sony Pixel Power calrec Sony

Atlanta Falcons Ring in New Era of Digital Content With Ticketmaster Studios

25/01/2023

Atlanta Falcons Ring in New Era of Digital Content With Ticketmaster Studios Main goals for the dedicated space are live productions, access to players By Kristian Hern ndez, Senior Editor

Wednesday, January 25, 2023 - 10:30 am

Print This Story | Subscribe

Story Highlights

After years without a permanent facility for producing digital and creative content, the Atlanta Falcons have opened the doors to the state-of-the-art Ticketmaster Studios. A separate addition to the team's training facility in Flowery Branch, GA, the new studio will be used to create and develop engaging digital content for daily consumption and tentpole events alike.

In a sport where players wear helmets, it's a little bit difficult to get to know them as a person, says Scott Kegley, VP, digital strategy, AMB Sports + Entertainment (AMBSE), which owns the Falcons. We want to be able to bring [our fans] closer to the players and tell their stories in a manner that is unique to us and our brand.

The Atlanta Falcons' new Ticketmaster Studios was built adjacent to the team's training facility in Flowery Branch, GA.

Two Priorities for Video Production: A Permanent Home, Expanded Content In previous seasons, the Atlanta Falcons' video-production team adopted an ad hoc approach to capturing and delivering content. Without a brick-and-mortar home, projects were restricted to postproduction, and staffers had to work in a more mobile setting. Finding the crew its own space and expanding content strategy to include live, real-time production were two major priorities when the project was begun four years ago.

My group became known for pushing around carts everywhere because we had no dedicated space, says Austin Hittel, director, video production and broadcast, Atlanta Falcons. If we were doing an NFL Draft show, we were pulling a TriCaster into the indoor facility and creating makeshift. From an operations standpoint, my team spent a lot more time building and breaking down, which for us wasn't good because we were creating less content.

Cutting the ribbon on Ticketmaster Studios: (from left) AMBSE Chief Revenue Officer Tim Zulawski; AMBSE/Atlanta Falcons CEO Rich McKay; AMBSE Vice Chairman Steve Cannon; Falcons Owner Arthur Blank; Ticketmaster EVP/Co-Head, Sports, Clay Luter; and Atlanta Falcons President Greg Beadles

Along with establishing a facility for the production team, the main goal for the project was to have an area that was easily accessible to the players, who don't generally have much time between practice and other meetings. To make the most of their time, the organization knew exactly where to place its new production center: attached to the training facility's main building and right next to the locker room and players' cafeteria.

We wanted to make it convenient because our players' time is valuable, adds Hittel.

Planning Work: Alpha Video Handles Systems-Integration Needs Unfortunately, the COVID-19 pandemic put the plans on hold throughout 2020, but the Falcons revitalized the project in early 2021. The first order of business was to lock in the necessary partners, who would help them complete the job with the highest quality.

The main production-control room at Ticketmaster Studios

For systems integration in the brand-new control room, Hittel and company tapped Alpha Video, which has played a vital role in other impressive builds over the past five years, including the Las Vegas Raiders' studio. The Falcons discussed expanding their 50-acre training facility to accommodate the studio, and, once that idea was put in motion, Alpha Video deployed an onsite team to Georgia to evaluate the situation.

This was a collaborative effort between the Falcons, Alpha Video, their architect, and their general contractor, says Jeff Volk, VP, sports and entertainment, Alpha Video. There were no designs, so we spent a good three to four months at the end of 2021 to refine that. When the project was green-lit, construction started, and we finalized the list of equipment and materials to support the architectural spaces.

Volk notes a few obstacles that had to be navigated in completing the job. During the conceptualization stage, for example, the Alpha Video team needed to mesh the ideas of both veteran employees and new staffers on the Falcons.

Creative Dimensions supplied the anchor desk and scenic elements in the main studio set.

Whenever you start on a brand-new construction project, there will be people that were part of the project from the beginning and new people that come in, he says. The biggest challenge is translating various visions into one cohesive set of ideas and having that come out on the other end as the finished product.

In addition, Alpha Video needed to meet the overall goal of the Falcons' new studio while leaving enough flexibility in case production priorities changed.

The nuance is [knowing] what teams are doing from a content perspective and how we can build something that supports that content strategy, Volk explains. The trick is developing a space that's flexible should their vision go in a different direction or their content isn't adaptable to what's popular with their fans and they need to pivot.

The Falcons' photography team has its own dedicated studio.

Also, given the uniqueness of the build, the Alpha Video crew was tasked with fitting all the desired hardware into the space's specific dimensions.

We had limited options to build a building big enough to accommodate a facility of this size, says Volk. We had to be pretty creative with our spacing. As a result, a lot of the back-of-house areas have unique shapes and dimensions. Given the site plan that we had to stay within, we landed on the most ideal building possible.

Tech Infrastructure: Studio, Mercedes-Benz Stadium S
LINK: https://www.sportsvideo.org/2023/01/25/atlanta-falcons-ring-in-new-era...
See more stories from svg

Most recent headlines

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

27/01/2023

Streaming Viewing up 27% in 2022: Nielsen

NEW YORK Amid all the doom and gloom in the streaming industry regarding slumping stock prices and hefty losses, streaming audiences continue to grow at a signi...

27/01/2023

Peacock Paid Subs More than Double to 20M

PHILADELPHIA Comcast reported Q4 earnings showing that Peacock paid subscribers in the U.S. more than doubled, surpassing 20 million at the end of 2022 and that...

27/01/2023

With NextGen TV Transition 'Stalled, NAB Asks FCC for ATSC 3.0 Taskforce

WASHINGTON, D.C. In a meeting with FCC and in a filing with the agency, the NAB has asked FCC Chair Jessica Rosenworcel to establish a task force on ATSC 3.0 wi...

27/01/2023

MOG Introduces New Product Lines

MOG Introduces New Product Lines Brie Clayton January 26, 2023 0 Comments Empowering content creators in accelerating their media production workflows...

27/01/2023

Australian D&D Homage Comedy Series 1 For All Relies On Blackmagic Design Cameras and DaVinci Resolve

Australian D&D Homage Comedy Series 1 For All Relies On Blackmagic Design Camera...

27/01/2023

PlayBox integrates powerful ad server into OTT Stream

PlayBox integrates powerful ad server into OTT Stream Brie Clayton January 26, 2023 0 Comments PlayBox Technology UK, the leading channel in a box prov...

27/01/2023

Blackmagic Design Used on More Than 60 2023 Sundance Film Festival Projects

Blackmagic Design Used on More Than 60 2023 Sundance Film Festival Projects Brie Clayton January 26, 2023 0 Comments Blackmagic Design today announced ...

27/01/2023

Bulls to Hold Second Seasonal Job Fair for 2023 Season This Saturday, January 28

Hiring for part-time game day positions The Durham Bulls, in conjunction with Headway Workforce Solutions, will host the second of two Job Fairs on Saturday, J...

27/01/2023

Daily devotion: Your bible verse and prayer for 27 January 2023

Daily devotion: Your bible verse and prayer for 27 January 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about you...

26/01/2023

Katie Piper heads to the United States for W documentary series Katie Piper: Babies Behind Bars

UKTVs free-to-air entertainment channel W has commissioned brand new UKTV origin...

26/01/2023

NEW Oscar Antenna coming soon

Siretta have another high performance antenna coming to the Oscar range. Let us introduce the OSCAR 67. The OSCAR 67 is a highly efficient directional antenna,...

26/01/2023

Award-Winning Colorist Natasha Leonnet Joins Picture Shop

Picture Shop, Streamland Media's picture division, has announced that renowned artist Natasha Leonnet has joined its talent roster as a senior colorist. Leo...

26/01/2023

EuroHockey Indoor Championships Broadcast with ATEM Constellation 8K

Blackmagic Design has announced that the EuroHockey Indoor Championships relied on an acquisition, control and delivery workflow based on Blackmagic Design hard...

26/01/2023

Cinema Audio Society Announces 59th CAS Awards Nominations for Outstanding Achievements in Sound Mixing for 2022

The Cinema Audio Society has announced its nominees in seven categories for the ...

26/01/2023

Editor Ali Greer on 2022's Bountiful Harvest

By Christine Bunish Most of us strive to achieve balance in our professional and personal lives, and Ali Greer appears to have succeeded balancing her inside ...

26/01/2023

HPA's 2022 Growth to Fuel a Strong 2023

By Debra Kaufman One month into 2023, HPA is already fully engaged in evolving its programs and initiatives to meet the community's interests and needs. Pr...

26/01/2023

I Am L3Harris - Shannon Sullivan

Deep down, I know that I belong here, I matter and I am enough....

26/01/2023

GSMA REVEALS NEW FEATURES, SPEAKERS FOR MWC BARCELONA 2023

MWC Barcelona keynote lineup includes CEOs from Extreme E, Maersk, NEC, Vattenfall 26 January 2023, Barcelona: The GSMA today hosted a preview press conference...

26/01/2023

HERO11 Black + Mini Million Dollar Challenge Now Open for Global Submissions

It's back! Starting today, GoPro Awards is kicking off its biggest challenge of the year-the Million Dollar Challenge. Open exclusively to owners of the ne...

26/01/2023

DPA MICROPHONES PROVIDES STUNNING AUDIO FOR MUSICAL EVENTS ACROSS THE U.S.

Brand's Vocal and Instrument Microphones Assist Varying Musical Performances With Sound Quality, Clarity and Reliability Despite the varied cultural differ...

26/01/2023

ROOMFUL OF TEETH IS ALL SMILES WITH DPA MICROPHONES

Brand's Mics Complement Ensemble's Unique Vocals in Recorded and Live Applications From first listen, it's obvious that amplified vocal ensemble Ro...

26/01/2023

DPA MICROPHONES OFFER PRISTINE AUDIO QUALITY FOR PHILHARMONIC STUDIOS

Studio Owner Greg Miner Relies on Full DPA Microphone Lineup for Inaugural Clients at High-End Recording Space Nestled in an idyllic wooded setting just north ...

26/01/2023

Friend MTS Names Daniel Harris Board Chair

LONDON Content protection and anti-piracy services specialist Friend MTS this week announced the appointment of Daniel Harris as its chair of the board of direc...

26/01/2023

Creating a visual effects community across Europe

TVBEurope catches up with ACCESS:VFXs founder Simon Devereux and new European chapter lead Chris Kiser to talk about the need for a European-wide organisation a...

26/01/2023

disguise releases API for designers to build their own workflows

Among the new use cases are: show control, camera calibration on the go, control of disguise servers, status support and greater colour capabilities. By George...

26/01/2023

New Welsh TV studio officially opens its doors

The studio is aiming to deliver sustainable productions and minimise its carbon footprint, with local film and TV crews available By Jenny Priestley Publishe...

26/01/2023

Warner Bros. Discovery Returns To MSG Theater for Upfront

Warner Bros Discovery said it will return to The Theater at Madison Square Garden for its upfront event on May 17, the Wednesday morning of broadcast upfront we...

26/01/2023

Disney Engages EDO to Measure Impact of Streaming Ad Campaigns

Disney Advertising said it reached an agreement with measurement company EDO, which will provide outcome measurement for streaming campaigns....

26/01/2023

Alex Presha Promoted to Correspondent, ABC News

Reporter Alex Presha has been promoted to correspondent at ABC News. He will be based in Columbus, Ohio. He's been with ABC News since 2020, reporting from ...

26/01/2023

NFL Dominates Viewing as Playoffs Progress: TV By the Numbers

Here's a snapshot of TV by the numbers for the week of January 16-22, highlighting the most-watched shows and networks using glass-level data smart TV data ...

26/01/2023

Disney Talks Technology and Data With Advertisers

Disney Advertising Sales regaled advertisers with tales of the data and technology prowess that, along with the company's content, creates effective campaig...

26/01/2023

Syndication Ratings: Entertainment Magazines Bask in Glow of Awards Season

Entertainment magazines benefited from the start of awards season, which launched with the January 10 return of the Golden Globes on NBC and the Critics' Ch...

26/01/2023

NBC Again Gives Night Court' TV's Biggest Promo Push: Promo Mojo

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv (opens in new tab) for a weekly ranking called Promo Mojo: Exclusive data sh...

26/01/2023

Jose Flores Gets Oversight of Telemundo Houston; Patricia Buchanan Lands GM Job at Telemundo in San Antonio

Jose Flores, president and general manager of KTLM McAllen (Texas), a Telemundo ...

26/01/2023

FCC Proposes $504K Fine on Fox for EAS Violations

WASHINGTON The FCC has levied a fine of $504,000 against Fox for willfully violating commission rules on transmitting EAS Tones during regular programming. Th...

26/01/2023

Sony Unveils Two New Series Of Crystal LED Displays

PARAMUS, N.J. Sony has launched two scalable new series of its Crystal LED premium display: the bright and rich BH-series and the immersive CH-series....

26/01/2023

TSL brings IP into the MPA1-MIX

MARLOW, U.K. TSL has announced that it is working to help broadcasters migrate to IP infrastructures by launching the MPA1-MIX-NET. Building on the success of i...

26/01/2023

AWS Elemental MediaLive Adds Timecode Burn-In

SEATTLE AWS has announced that AWS Elemental MediaLive now offers timecode burn-in so that users can add timecode visually into individual video outputs from a ...

26/01/2023

MuxIP Delivers Live FAST Channels for Motorsports Network MTRSPT1

LOS ANGELES MuxIP, a leading provider of automated solutions for ad-supported streaming, has announced that it will deliver 24/7 live FAST channel capabilities ...

26/01/2023

Best Lightsaber Plugin for Final Cut Pro X!

Best Lightsaber Plugin for Final Cut Pro X! Render FX January 26, 2023 0 Comments Check out our latest tutorial on the best lightsaber plugin for Final...

26/01/2023

AJA FiDO Mini-Converters Simplify Long Cable Runs for Focal Point Productions

AJA FiDO Mini-Converters Simplify Long Cable Runs for Focal Point Productions Brie Clayton January 26, 2023 0 Comments Baltimore-based Focal Point Prod...

26/01/2023

CoreWeave Acquires Conductor Technologies, Enhancing Its Offerings to VFX Studios

CoreWeave Acquires Conductor Technologies, Enhancing Its Offerings to VFX Studio...

26/01/2023

WRAL TechWire Marks 20th Anniversary

WRAL TechWire turns 20 this year! Filling a niche as the only technology-specific news publication in the Triangle, TechWire continues to hone its role as the f...

26/01/2023

SKEEM SAAM: Tonight's episode, 26 January 2023 [VIDEO]

SKEEM SAAM: Tonight's episode, 26 January 2023 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch all the latest episodes of Skeem Saam soapie right ...

26/01/2023

HOUSE OF ZWIDE: Episode for 26 January 2023 [VIDEO]

HOUSE OF ZWIDE: Episode for 26 January 2023 [VIDEO]Missed an episode of House of Zwide? No problem! Watch all the latest episodes of House of Zwide soapie right...

26/01/2023

SCANDAL: Tonight's episode, 26 January 2023 [VIDEO]

SCANDAL: Tonight's episode, 26 January 2023 [VIDEO]Missed an episode of Scandal ? No problem! Watch all the latest episodes of Scandal soapie right here. Do...

26/01/2023

GENERATIONS: Tonight's episode, 26 January 2023 [VIDEO]

GENERATIONS: Tonight's episode, 26 January 2023 [VIDEO]Missed an episode of Generation The Legacy? No problem! Watch all the latest episodes of Generation T...

26/01/2023

UZALO: Tonight's episode, 26 January 2023 [VIDEO]

UZALO: Tonight's episode, 26 January 2023 [VIDEO]Missed an episode of Uzalo? No problem! Watch all the latest episodes of Uzalo soapie right here,don't ...

26/01/2023

MUVHANGO: Tonight's episode, 26 January 2023 [VIDEO]

MUVHANGO: Tonight's episode, 26 January 2023 [VIDEO]Missed an episode of Muvhango? No problem! Watch all the latest episodes of Muvhango soapie right here, ...