Sony Pixel Power calrec Sony

Local Artists Help Santiago, Chile, Solidify Its Status as Spotify's Streaming Capital of Reggaetn'

20/05/2022

Since 2018, Chile's capital, Santiago, has led the world when it comes to reggaet n streams on Spotify. And in 2019, this inspired us to call it the streaming capital of reggaet n. Fast-forward to 2022, and Santiago is still on top.

Recently, however, there's been one big difference: While reggaet n was historically produced outside Chile, there's now a wave of local Chilean artists gaining prominence inside its borders and beyond.

Since we launched the Reggaet n Chileno playlist in 2019, we saw that Chile was a market with a lot of potential for the development of an urban scene. With so many millions of fans of the genre, it makes sense a new scene of young artists would develop, Rodrigo Decono, Spotify's Music Editorial Manager for the Southern Cone of South America, told For the Record. Today we see that the talent was always there-Spotify just needed to support it. Above all, the Chilean audience itself needed to accept them, just as it did with artists from Puerto Rico, Colombia, and the rest of Latin America.

The data backs this up. Almost 40% of Chile's Top 50 music chart is composed of local artists. As a result, the total streams of Spotify's Reggaet n Chileno playlist grew by 2,600% over the past year.

What characterizes the Chilean urban genre is that it portrays the realities and struggles that the artists face in their lives. Spotify has helped these artists bring their music to a wider audience-not only to fans domestically, but to listeners in Mexico, Argentina, and the United States who also love the Chilean sound.

Marcianeke

Pailita

Standly

Ak4:20

Polima

NEXT

This rise of Chilean reggaet n is due in large part to artists such as Marcianeke, Cris Mj, Pablo Chill-E, Pailita, and El Jordan 23, who have generated millions of streams and seen their stars grow within Chile's urban music industry. For example, in 2021, Marcianeke stood out as the most-streamed Chilean, with currently over 4 million monthly listeners.

On the whole, reggaet n streams in Chile have grown by 32% on Spotify, with Gen-Z representing 35% of all listeners. Twenty-eight percent of reggaet n streams in the country are composed of listeners between the ages of 25 and 29.

Reggaet n Chileno has also exposed audiences to a variety of different collaborations within the genre, including some that have captured the interest of international audiences. Some of the tracks that have the most streams include:

P same la botella Remix by Balbi El Chamako, Drakomafia, El Maniako The Boost, Jairo Vera, and Malito Malozo

Una Noche en Medell n by Cris MJ

Los Malvekes interpreted by Cris Mj, Marcianeke, Sim n la Letra, and Stars Music Chile

Mi Gata by El Barto and Standly

P gate by Standly

With the combo of fans' generating a massive number of streams and an influx of homegrown talent, the future is bright for reggaet n in Chile. And as the scene continues to evolve, Spotify will be here to spotlight the hottest new tracks.

Discover the sound of Chile's new wave by streaming Reggaet n Chileno below.
LINK: https://newsroom.spotify.com/2022-05-20/local-artists-help-santiago-ch...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/06/2026

SES Launches Multi-Orbit Satellite Inflight Connectivity on Viva Airlines

SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...

03/06/2026

CFP, ESPN, and TNT Sports Announce 2026-27 College Football Playoff Broadcast Schedule

The College Football Playoff, ESPN, and TNT Sports have announced kick times and...

03/06/2026

RED Digital Cinema to Host Panels and Demos at Cine Gear Expo 2026

RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations. P...

03/06/2026

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...

03/06/2026

Liverpool FC and Wasabi Technologies Renew Multi-Year Partnership

Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...

03/06/2026

Sky News Australia Deploys Grass Valley AMPP for Cloud-Based Newsroom Production

Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...

03/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...

03/06/2026

Clear-Com Deploys Arcadia Central Station and FreeSpeak II at Itaka Arena in Poland

Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...

03/06/2026

Scott Coker Announces Six Executive Hires for New MMA Promotion

Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...

03/06/2026

Telemundo Announces Digital and Social Media Plans for FIFA World Cup 2026

Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...

03/06/2026

Bundesliga Launches AI Assistant 'Captain' in Official App, Developed With AWS

The Bundesliga has announced the launch of Captain, an AI assistant built into t...

03/06/2026

Anthony James Partners Serving as Technology Consultant for UNC Kenan Stadium Modernization

Anthony James Partners (AJP) is serving as technology consultant for a moderniza...

03/06/2026

Audio-Technica Presents 2025-26 Samurai and Presidents Awards

Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...

03/06/2026

iodyne to Demo Multi-Cam Ingest and Color Workflows With RED and Adobe at Cine Gear Expo 2026

iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...

03/06/2026

Women's College World Series 2026: ESPN Brings Out Cinematic Cameras, POVORA CapCams for All-Texas Championship

The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...

03/06/2026

How Comcast Xfinity Made RealTime 4K, Multiview a Reality for World Cup Fans with Vito Forlenza

The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...

03/06/2026

Sonys New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...

03/06/2026

NBA Finals 2026: ESPN's 1080p HDR Experience Drives San Antonio Spurs vs. New York Knicks Title Series

Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...

03/06/2026

New Sponsor Spotlight: Caretta Researchs Evangelos Vrysellas Says Booming Sports-Rights Market May Be Hitting the Brakes

According to Caretta Research, the sports-rights market may be hitting the brake...

03/06/2026

Film Festival Watch: Catch These 11 Must-See Sundance Institute-Supported Films at Tribeca 2026

Retrieval still courtesy of Tribeca. By Jessica Herndon This year, the Tribeca...

03/06/2026

Beat Panner from Sound Particles

Step sequencer-style panning tool revealed Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...

03/06/2026

Eventide to launch the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

03/06/2026

Aim Audio's Essence price drop

Significant discount available until 1 October 2026 Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...

03/06/2026

Clarification: SBS's position on definitions of antisemitism

Clarification: SBS's position on definitions of antisemitism 3 June, 2026 Media releases Statement by Mandi Wicks, SBS Director of News and Current Aff...

03/06/2026

Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Airport

Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...

03/06/2026

Clear-Com Powers Itaka Arena with Arcadia Central Station and FreeSpeak II beltpacks

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

03/06/2026

Comcast Xfinity to Deliver 4K Coverage of FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Sony to Show New PTZ Cameras at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Oklahoma City Thunder Tops Nielsen Ranking of Most Viewed NBA Teams

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

SmallHD Introduces OLED 16 4K Production Monitor

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

ANDREW WILSON DELIVERS AUTHENTIC SOUND FOR FILM USING NU...

For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...

03/06/2026

From Stadiums to Campuses to Corporate Studios- Telestrea...

Telestream, a global leader in media workflow technologies, will showcase its latest innovations for modern AV production environments at InfoComm 2026 (Booth N...

03/06/2026

DPA ADVANCES INTEGRATED AUDIO SOLUTIONS FOR PRO AV ENVIR...

DPA Microphones will present a comprehensive portfolio of integrated audio solutions designed to meet the evolving needs of today's professional AV environm...

03/06/2026

Lightware Expands Gemini GVN With Full-Featured USB-C

Lightware announces the GVN-HC-TX220AP, a new transmitter in the Gemini GVN 1G AV-over-IP family that introduces full-featured USB-C for professional 1Gb AV-ove...

03/06/2026

Minno Teams with Evergent to Enhance Faith-Based Streamin...

Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content...

03/06/2026

Alfalite brings its LED technology to RTVE iconic Teatro...

Alfalite, Europe's only LED display manufacturer, has completed a new broadcast installation with the deployment of two UHD Finepix 1.5 MATIX AlfaCOB LED di...

03/06/2026

Broadcast Solutions delivers new Ultra HD outside broadca...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is completing a contract to build eight...

03/06/2026

NAB Launches Merkhet Solutions to Advance Deployment of BPS

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

FCC Kicks Off First Spectrum Auction in Four Years

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Utopai Studios Launches Pai 2.0, Cinematic Storytelling AI System

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Roku Introduces NHL Zone

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Study: Record Revenue Expected for FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Frequency Launches In-Scene Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Creamsource Introduces Vortex2 and Vortex2 Soft

Creamsource, known for its tried-and-true Vortex Series of cinematic lighting, has announced the Vortex2 (V2) and Vortex2 Soft (V2S), two compact additions to t...

03/06/2026

Do not read this media release! Andy Lee's smash-hit show returns to ABC this July

Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...

03/06/2026

Faster, More Flexible AI Matting Fuels Boris FX Silhouette

Faster, More Flexible AI Matting Fuels Boris FX Silhouette Jessie Electa Petrov June 2, 2026 0 Comments The 2026 release helps artists tackle complex ...

03/06/2026

La Tl's National League Hockey Expansion Powered by Blackmagic Design

La T l 's National League Hockey Expansion Powered by Blackmagic Design Brie Clayton June 2, 2026 0 Comments Blackmagic Videohub 120 120 12G provi...