Head of Marketing : Television Channel

Accountable for developing and implementing the annual channel brand strategies, marketing and communications plan, Develop the marketing and communications strategy for new and existing local and international conten, Regularly conduct strategic market analysis and market/field research.

Adapt the marketing and communication plans to ensure the most effective, cost-efficient and successful implementation (increase viewership).

Manage all operational aspects specific to the implementation of the channels brand, marketing and communication plans (ATL and BTL campaigns, events, activations etc.)

Create and implement appropriate structures, systems, SOP's and workflows in order to meet and exceed the goals of the marketing and communication plans.

Successfully manage all marketing and communications related contracts / outsourced functions (agencies, production companies etc.).

Guide daily operational elements and ensure that the strategies are implemented by the marketing, promo and filler teams.

Regularly review divisional outputs to ensure continued success of the division (increase viewership).

Work closely with the content and scheduling teams to identify new local and international content, obtain marketing materials from studios/production houses, and create and implement effective and cost efficient marketing and communication plans.

oWork closely with and successfully support the Publicity team.

Finance:

Manage the marketing budget (forecasting, phasing).

Prepare and present the annual marketing and communications budget.

Return on investment analysis for all marketing and communications activities (measure and report).

HR:

Create and maintain a culture that attracts, retains and motivates employees.

Ensure successful and effective management within the marketing team.

Proactively establish and manage effective working team relationships with all support departments

Develop and train the marketing team where required.

Education & Experience

Relevant post-graduate degree.

At least 5 years' experience in the field of marketing.

Exceptional understanding of the Pay-TV / multi-channel environment

Management experience

A passion for marketing excellence

Exceptional consumer understanding

Computer Literacy (Microsoft Office, PowerPoint, Excel)

High level of leadership and management skills

Very high level of creative thinking

Networking skills

Proactive

Ability to manage diversity

Good problem solving skills

Energy and drive

Foster innovation

Build trust and value others

Ability to manage and lead people and teams dealing with marketing challenges

A customer driven and market-orientated approach

Ability to multi-task

Ability to analyze research and data

Ability to work under pressure and meet deadlines

LINK:	http://www.filmcontact.com/africa/south-africa/head-marketing-televisi...
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