Walmart has launched its new Walmart TV Studio within its expansive, newly opened Home Office campus in Bentonville, Arkansas, featuring a high-performance curved LED wall from Alfalite. The installation consists of a 10x4-meter (13'x32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centerpiece of the studio's virtual production environment.
The 160-panel Alfalite LED wall is designed for seamless integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) Walmart's internal broadcast network to create immersive video content with unparalleled flexibility. The curved screen delivers a resolution of 6400x2560 pixels and benefits from Alfalite's exclusive ORIM technology, which enhances durability, improves viewing angles to nearly 170 degrees, and provides exceptional color reproduction and brightness.
Thanks to the brightness and colorimetry of its ModularPix Pro panels, WMTV's videowall is XR-capable, enabling the seamless integration of digital elements with the physical world. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact effortlessly with digital content.
The Alfalite wall, with its 1.5mm pixel pitch, features ORIM technology, which helps protect it from impact and fire damage, said Dave Magnia, Chief Engineer AV/Broadcast Engineering at Walmart Inc. ORIM also does something rather unique it increases the viewing angle to nearly 170 degrees. The color reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project.
The installation was made possible through Alfalite's partnership with FOR-A America, which facilitated the project's integration and delivery. The Walmart TV Studio now benefits from Alfalite's advanced LED display technology, enhancing both internal and external video productions.
Walmart's New Home Office campus in Northwest Arkansas is a 350-acre sustainably designed workplace to serve as the heartbeat of the world s largest company. This campus establishes a new standard for corporate headquarters that prioritizes worker well-being, environmental stewardship, and public accessibility.
At the center of the campus is Sam Walton Hall, a 200,000-square-foot auditorium, conference, and training center. Inside Walton Hall is a 1,550-seat auditorium, 220 square feet of flexible conference room space, and 60,000 square feet of learning and collaboration areas.
Special thanks to Dave Magnia and to our partner FOR-A America for making this dream project possible, said Silvia C. Natal, International Sales Manager at Alfalite. This collaboration highlights Walmart's commitment to innovation and demonstrates the power of Alfalite's LED solutions in high-profile production environments. Seeing our LED walls contribute to such an iconic new space is a proud moment for Alfalite .
With its superior impact resistance, anti-reflective properties, and enhanced dissipation features, Alfalite's ORIM technology ensures that the LED wall can withstand the demands of a high-usage studio while maintaining exceptional visual performance.
FOR-A America will showcase a variety of Alfalite LED panels at Booth #N707 during the NAB Show (April 6-9, Las Vegas Convention Center).
North America Stories
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
19/05/2026
Back to All News
Netflix Unveils the Trailer for RAFA, the Documentary Series A...
19/05/2026
Back to All News
Netflix Expands Consumer Products Footprint with Strategic Con...
19/05/2026
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising Published on May 19, 2026 Categories: Company News
LinkedIn Corporate Commun...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
Walmart has launched its new Walmart TV Studio within its expansive, newly opened Home Office campus in Bentonville, Arkansas, featuring a high-performance curved LED wall from Alfalite. The installation consists of a 10x4-meter (13'x32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centerpiece of the studio's virtual production environment.
