Sony Pixel Power calrec Sony

Alfalite LED wall powers Walmart new TV studio in Bentonv...

28/03/2025

Walmart has launched its new Walmart TV Studio within its expansive, newly opened Home Office campus in Bentonville, Arkansas, featuring a high-performance curved LED wall from Alfalite. The installation consists of a 10x4-meter (13'x32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centerpiece of the studio's virtual production environment.

The 160-panel Alfalite LED wall is designed for seamless integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) Walmart's internal broadcast network to create immersive video content with unparalleled flexibility. The curved screen delivers a resolution of 6400x2560 pixels and benefits from Alfalite's exclusive ORIM technology, which enhances durability, improves viewing angles to nearly 170 degrees, and provides exceptional color reproduction and brightness.

Thanks to the brightness and colorimetry of its ModularPix Pro panels, WMTV's videowall is XR-capable, enabling the seamless integration of digital elements with the physical world. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact effortlessly with digital content.

The Alfalite wall, with its 1.5mm pixel pitch, features ORIM technology, which helps protect it from impact and fire damage, said Dave Magnia, Chief Engineer AV/Broadcast Engineering at Walmart Inc. ORIM also does something rather unique it increases the viewing angle to nearly 170 degrees. The color reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project.

The installation was made possible through Alfalite's partnership with FOR-A America, which facilitated the project's integration and delivery. The Walmart TV Studio now benefits from Alfalite's advanced LED display technology, enhancing both internal and external video productions.

Walmart's New Home Office campus in Northwest Arkansas is a 350-acre sustainably designed workplace to serve as the heartbeat of the world s largest company. This campus establishes a new standard for corporate headquarters that prioritizes worker well-being, environmental stewardship, and public accessibility.

At the center of the campus is Sam Walton Hall, a 200,000-square-foot auditorium, conference, and training center. Inside Walton Hall is a 1,550-seat auditorium, 220 square feet of flexible conference room space, and 60,000 square feet of learning and collaboration areas.

Special thanks to Dave Magnia and to our partner FOR-A America for making this dream project possible, said Silvia C. Natal, International Sales Manager at Alfalite. This collaboration highlights Walmart's commitment to innovation and demonstrates the power of Alfalite's LED solutions in high-profile production environments. Seeing our LED walls contribute to such an iconic new space is a proud moment for Alfalite .

With its superior impact resistance, anti-reflective properties, and enhanced dissipation features, Alfalite's ORIM technology ensures that the LED wall can withstand the demands of a high-usage studio while maintaining exceptional visual performance.

FOR-A America will showcase a variety of Alfalite LED panels at Booth #N707 during the NAB Show (April 6-9, Las Vegas Convention Center).
LINK: https://kitplus.com/news/alfalite-led-wall-powers-walmart-new-tv-studi...
See more stories from tvbay

North America Stories

12/08/2026

ACLU Requests ABC Station Probe Documents from FCC

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Roger Keating To Retire from Hearst Television

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

CBS Pittsburgh Debuts New AR/VR News Studio

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matthews Intros T-Go Extreme Rigging Solutions

Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...

12/08/2026

Anton Bauers EDEN Becomes Only Mobile Power Station in it...

Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...

12/08/2026

TAG Video Systems Cuts Hardware Costs for Customers with...

TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...

12/08/2026

Unified Streaming Launches Trusted Media - C2PA in Dynami...

Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...

12/08/2026

Tedial Powers the AI-Driven Media Supply Chain at IBC 202...

Combining intelligent automation, composable business services and user-centric experiences The media industry is entering a new phase where AI intelligence is...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Reg...

DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...

12/08/2026

Weather is Not a Factor for Marshall Electronics New CV57...

Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...

12/08/2026

A double off-switch helps cells respond to stress

LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...

11/08/2026

Apple To Bring Friday Night Baseball Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

11/08/2026

Looking for a New Cameraperson? ProductionHUB Guide Lays Out Considerations, Pitfalls

By Briana Brady, Social Media Manager, Production Hub Sports content is having ...

11/08/2026

SVG Sit-Down: Backlight CEO Kathleen Barrett on Building Media Infrastructure for a Global, AI-Driven Sports Landscape

She addresses why media organizations need more than asset storage, how sports t...

11/08/2026

FloSports Dennis LeMire on Implementing Cloud-Based Workflows on Lower Tier Sports

Remote commentary has improved significantly on these broadcasts At a clip of ...

11/08/2026

Miami HEAT's Revamped IP-Based Control Room Coordinates Workflows With Meinberg Intelligent Modular Synchronization System

A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...

11/08/2026

LTN Expands Live Event Master Control Capabilities for Sports Organizations

LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...

11/08/2026

WTA Ventures Appoints IMG as Managed Production Services Partner

WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...

11/08/2026

New York Jets and CBS New York Extend Multi-Year Partnership

The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...

11/08/2026

Nielsen Acquires DoubleVerify to Create New Combined Media Intelligence Platform

Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...

11/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027, Unveils Other Election Results

The Audio Engineering Society has announced the results of its 2026 Board of Dir...

11/08/2026

SVG Sit-Down Creator Sports Network's Barrick Prince on Building the Next Layer of the Live-Sports Rights Stack

The CSN co-founder details its network and affiliate' model, how creator wi...

11/08/2026

Gravity Media Providing Host Broadcast Operations for Esports World Cup 2026

Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...

11/08/2026

TAG Video Systems Reduces Memory Requirements for Compressed Workflows

TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...

11/08/2026

SMT Expands LED Production and Scoring Services at 2026 Cincinnati Open

SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...

11/08/2026

Pac-12 to Stream Fall Olympic Sports Home Events Free on YouTube

The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...

11/08/2026

Case Study: Real Life Network Taps LiveU for Broadcast-Grade Streaming

Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...

11/08/2026

Tennessee Titans' New Nissan Stadium Will Live Up to Its Music City Location

Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs The marriage of Taylo...

11/08/2026

Dolby Acquires VVC Patents From Florida Atlantic University

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Alyson Stewart Joins Zixi as Senior Director, Sales

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

FCC Issues Alert Over Scammers Impersonating Its Commissioners

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Comcast, Disney Ink Deal to End NFL Network Blackout

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

farmerswife and Cirkus are Exhibiting at IBC 2026

farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...

11/08/2026

LiveU Powers Cross-Venue Coverage of Glasgow Commonwealth...

LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...

11/08/2026

Jigsaw24 Appoints James Morse as Client Director to Drive...

Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...

11/08/2026

Net Insight enables one of Europes largest broadcast grad...

Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...

11/08/2026

Vivaro Supports Record World Cup Audiences with the Appea...

Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches Appear A...

11/08/2026

Homecoming Artist Spotlight: Fabiola Mndez

Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...

11/08/2026

FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

AMWA and EBU to Host Demos at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Dalet Solution Suites Enable Media Teams to Move Like a S...

Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...

11/08/2026

Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...

11/08/2026

NVIDIA AI Factory Compute Is Becoming an Investable Asset Class

We announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to establish independent financing platforms designed to mobiliz...

11/08/2026

Why Scaling AI Compute Performance Requires a New Power Architecture

Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Former NAB Tech Exec Tom Keller Has Died

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Matthews Bows Monitor Stand III

Share Copy link Facebook X Linkedin Bluesky Email...