Platform appoints David Lawrence to launch consumer offering and expand client services

David Lawrence joins Platform's management team as Director

Formerly UK Head of WPP-owned PPR Worldwide and Senior Director at Weber Shandwick, Lawrence has led campaigns for EA, Microsoft and Sonos

London, Thursday 13 July 2017 - Platform Communications, the media and technology communications expert, announces the appointment of David Lawrence as Director. He will expand the agency's capabilities, launching a consumer offering and seeking both B2B and B2C work with TV/video, music, games and consumer electronics clients.

Lawrence has over 20 years' experience leading UK and international campaigns. He is the former UK Head of PPR Worldwide, the WPP-owned international integrated marketing agency. Prior to that, he was Senior Director at Weber Shandwick where he pioneered campaigns for clients including EA, Microsoft, Monster and Sonos during his 16-year tenure with the company.

Gay Bell, Chief Executive of Platform Communications says: David has huge experience winning and growing major clients in the consumer entertainment and media technology space. His appointment will enable us to build on our track record and leadership in media and technology with the addition of significant new expertise of running integrated consumer campaigns as well as sector knowledge in music, games, mobile and consumer electronics.

The appointment of Lawrence comes hot on the heels of Platform's recent strategic rebrand.

Lawrence added: The Platform team is incredibly strong, offering unrivalled experience at the intersection of media, entertainment and technology. I'm looking forward to working with them to deliver integrated campaigns for world leading brands.

About Platform Communications

Platform is the expert media, entertainment and technology communications agency. We are the team behind some of the most talked about media and technology brands. Platform designs and executes custom global communications programs using a blend of industry expertise and proven strategies. As award-winning specialists in media and technology, we use our deep understanding of these industries - and the crossover areas between the two - to fuel strategic consultancy, message building and thought leadership activities across a range of communication channels.

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