As we unveil 2024 Spotify Wrapped, a celebration of the fans, artists, and creators that defined the year, we're thrilled to spotlight two global initiatives: EQUAL and GLOW. These programs amplify the voices of talented women and LGBTQIA+ artists through local and global playlists, partnerships, activations, and more. With EQUAL, we've continued our mission to foster equity for women in the music industry, while GLOW has shined as a beacon for inclusivity, celebrating the diverse contributions of queer artists and creators.
In 2024, we supported more than 200 ambassadors with increased editorial and on- and off-platform support, and generated more than 51 million discoveries through EQUAL and GLOW playlists. We also hosted more than 20 activations worldwide-from launching South Africa's GLOW playlist during Pride Month to honoring the pioneering U.K. artist SOPHIE in her hometown; from running EQUAL networking and educational events in Mexico and Japan to planning charity galas in Italy and Spain.
These programs are very special because of the immense global network and opportunities they represent, said Bel Aztiria, Lead, Social and Equity Music Programs at Spotify. At Spotify, a large team of us work on the programs as part of our core responsibilities, supporting the mission globally while honoring each market's culture and needs. We maintain a constant pulse because we believe these communities are to be supported and celebrated year-round. This mission is ongoing, and while there's still much to achieve, we're proud to continue showing up globally to drive meaningful change.
So without further ado, check out our top EQUAL and GLOW ambassadors of 2024 and hear from some of them about their standout year and the impact of women and queer artists.
Most-streamed artists within our EQUAL global playlist
C line Dion
ILLIT
DANNA
LISA
CLARA
Sevdaliza
Elsa y Elmar
Yseult
DOROFEEVA
Jana Kirschner
Having just debuted this year, South Korean girl group ILLIT has already captured the hearts of fans.
We have had the privilege of spending a truly joyful year connecting with our fans, they said. One of the most fulfilling and memorable aspects of this year has been the overwhelming love that Magnetic' has received from fans worldwide. We were also deeply honored to receive several prestigious awards for the song.
ILLIT
As for Mexican pop star DANNA, her happiest moment of 2024 was the release of CHILDSTAR.
This album changed my life and has transformed me as a person and as a human being, she said. It was very special that [my fans] received it so beautifully and loved it as much as I do. Thank you for giving me this moment-I love you. You've made this the best year so far, and I can't wait for everything that's coming!
DANNA
Turn up the volume on women artists with our EQUAL global playlist.
Most-streamed artists within our GLOW global playlist
Karin Ann
Giol & Assia
Mustii
V C t T ng
Benedict Cork
BATHSHEBA
Rina Sawayama
Zamilska
Gianna Nannini
Luisa Almaguer
For the Record had the opportunity to catch up with Slovakian alt-pop sensation Karin Ann, Italian electronic dance music duo Giol & Assia, and Belgian electro-pop artist Mustii about their whirlwind 2024, the importance of representation, and more.
What were some of your 2024 highlights? Karin Ann
Karin Ann: Putting out my debut album, through the telescope, was a big one. I also played SXSW for the first time, I shot my first indie movie, I had a cameo in Suki Waterhouse's music video, and I got to do an incredible European tour with mehro. I played a show in Turkey and I also played in Canada for the first time while opening for renforshort. And obviously I became a Spotify GLOW ambassador. It was a crazy year full of amazing things.
I also just released a surprise cover of one of my all-time favorite songs, Wicked Game, to end the year. I decided to include a cover of that song on my set list while touring and the response has been absolutely insane. So many people came up to me after the show and asked me if I was going to release it, and even after the tour people continued to message me about it, so I decided to do it as a little treat for everyone who's shown me so much love and support.
Giol & Assia: Our live tour all around the world with special sold-out shows in cities like New York, Toronto, and more, but also our first back-to-back set with the legend Black Coffee in Ibiza.
Mustii
Mustii: The music video release of BEFORE THE PARTY'S OVER, which was the first single from my upcoming album, THE MAZE, and also my Eurovision entry for Belgium. People's reactions were so touching and amazing! THE MAZE is a new era for me-this album is so personal and queer, and I'm really proud of it.
Which queer artists have you listened to the most this year? Karin Ann: Rene Rapp, Chappell Roan, and The Last Dinner Party.
What do you wish for queer artists in the years to come? Karin Ann: It's so important, now more than ever, to have representation in media and to continue being brave and proud and show other queer people that there are safe spaces for us. I hope we never stop creating safe communities for people and that more amazing new queer artists will arise.
Giol & Assia
Giol & Assia: To see them headlining all major festivals in the world, but also to keep being so unapologetically queer and authentic-more and more!
Mustii: That we can hear their voices louder and louder, that they continue to spread freedom, self-love, to create some new doors and new ways against obscurantism and narrow-minded souls. Now more than ever, we need them so much.
What do you have planned for 2025? Karin Ann: Where would be the fun in revealing my secrets like that! I love to be a little mysterious. I do have some very exc
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
As we unveil 2024 Spotify Wrapped, a celebration of the fans, artists, and creators that defined the year, we're thrilled to spotlight two global initiatives: EQUAL and GLOW. These programs amplify the voices of talented women and LGBTQIA+ artists through local and global playlists, partnerships, activations, and more. With EQUAL, we've continued our mission to foster equity for women in the music industry, while GLOW has shined as a beacon for inclusivity, celebrating the diverse contributions of queer artists and creators.
