As we unveil 2024 Spotify Wrapped, a celebration of the fans, artists, and creators that defined the year, we're thrilled to spotlight two global initiatives: EQUAL and GLOW. These programs amplify the voices of talented women and LGBTQIA+ artists through local and global playlists, partnerships, activations, and more. With EQUAL, we've continued our mission to foster equity for women in the music industry, while GLOW has shined as a beacon for inclusivity, celebrating the diverse contributions of queer artists and creators.
In 2024, we supported more than 200 ambassadors with increased editorial and on- and off-platform support, and generated more than 51 million discoveries through EQUAL and GLOW playlists. We also hosted more than 20 activations worldwide-from launching South Africa's GLOW playlist during Pride Month to honoring the pioneering U.K. artist SOPHIE in her hometown; from running EQUAL networking and educational events in Mexico and Japan to planning charity galas in Italy and Spain.
These programs are very special because of the immense global network and opportunities they represent, said Bel Aztiria, Lead, Social and Equity Music Programs at Spotify. At Spotify, a large team of us work on the programs as part of our core responsibilities, supporting the mission globally while honoring each market's culture and needs. We maintain a constant pulse because we believe these communities are to be supported and celebrated year-round. This mission is ongoing, and while there's still much to achieve, we're proud to continue showing up globally to drive meaningful change.
So without further ado, check out our top EQUAL and GLOW ambassadors of 2024 and hear from some of them about their standout year and the impact of women and queer artists.
Most-streamed artists within our EQUAL global playlist
C line Dion
ILLIT
DANNA
LISA
CLARA
Sevdaliza
Elsa y Elmar
Yseult
DOROFEEVA
Jana Kirschner
Having just debuted this year, South Korean girl group ILLIT has already captured the hearts of fans.
We have had the privilege of spending a truly joyful year connecting with our fans, they said. One of the most fulfilling and memorable aspects of this year has been the overwhelming love that Magnetic' has received from fans worldwide. We were also deeply honored to receive several prestigious awards for the song.
ILLIT
As for Mexican pop star DANNA, her happiest moment of 2024 was the release of CHILDSTAR.
This album changed my life and has transformed me as a person and as a human being, she said. It was very special that [my fans] received it so beautifully and loved it as much as I do. Thank you for giving me this moment-I love you. You've made this the best year so far, and I can't wait for everything that's coming!
DANNA
Turn up the volume on women artists with our EQUAL global playlist.
Most-streamed artists within our GLOW global playlist
Karin Ann
Giol & Assia
Mustii
V C t T ng
Benedict Cork
BATHSHEBA
Rina Sawayama
Zamilska
Gianna Nannini
Luisa Almaguer
For the Record had the opportunity to catch up with Slovakian alt-pop sensation Karin Ann, Italian electronic dance music duo Giol & Assia, and Belgian electro-pop artist Mustii about their whirlwind 2024, the importance of representation, and more.
What were some of your 2024 highlights? Karin Ann
Karin Ann: Putting out my debut album, through the telescope, was a big one. I also played SXSW for the first time, I shot my first indie movie, I had a cameo in Suki Waterhouse's music video, and I got to do an incredible European tour with mehro. I played a show in Turkey and I also played in Canada for the first time while opening for renforshort. And obviously I became a Spotify GLOW ambassador. It was a crazy year full of amazing things.
I also just released a surprise cover of one of my all-time favorite songs, Wicked Game, to end the year. I decided to include a cover of that song on my set list while touring and the response has been absolutely insane. So many people came up to me after the show and asked me if I was going to release it, and even after the tour people continued to message me about it, so I decided to do it as a little treat for everyone who's shown me so much love and support.
Giol & Assia: Our live tour all around the world with special sold-out shows in cities like New York, Toronto, and more, but also our first back-to-back set with the legend Black Coffee in Ibiza.
Mustii
Mustii: The music video release of BEFORE THE PARTY'S OVER, which was the first single from my upcoming album, THE MAZE, and also my Eurovision entry for Belgium. People's reactions were so touching and amazing! THE MAZE is a new era for me-this album is so personal and queer, and I'm really proud of it.
Which queer artists have you listened to the most this year? Karin Ann: Rene Rapp, Chappell Roan, and The Last Dinner Party.
What do you wish for queer artists in the years to come? Karin Ann: It's so important, now more than ever, to have representation in media and to continue being brave and proud and show other queer people that there are safe spaces for us. I hope we never stop creating safe communities for people and that more amazing new queer artists will arise.
Giol & Assia
Giol & Assia: To see them headlining all major festivals in the world, but also to keep being so unapologetically queer and authentic-more and more!
Mustii: That we can hear their voices louder and louder, that they continue to spread freedom, self-love, to create some new doors and new ways against obscurantism and narrow-minded souls. Now more than ever, we need them so much.
What do you have planned for 2025? Karin Ann: Where would be the fun in revealing my secrets like that! I love to be a little mysterious. I do have some very exc
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
As we unveil 2024 Spotify Wrapped, a celebration of the fans, artists, and creators that defined the year, we're thrilled to spotlight two global initiatives: EQUAL and GLOW. These programs amplify the voices of talented women and LGBTQIA+ artists through local and global playlists, partnerships, activations, and more. With EQUAL, we've continued our mission to foster equity for women in the music industry, while GLOW has shined as a beacon for inclusivity, celebrating the diverse contributions of queer artists and creators.
