Sony Pixel Power calrec Sony

Samsung Ads Launches Optimal Reach for Linear, AVOD

21/04/2025

NEW YORK Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers across all verticals. Building on Samsung Ads' opt-in based ACR footprint and data signals, Optimal Reach is a suite of solutions that provides actionable insights into audience reach across both linear and in-app streaming, the company said.
LINK: https://www.tvtechnology.com/news/samsung-ads-launches-optimal-reach-f...
See more stories from tvtechnology

More from TV Technology

20/11/2025

Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge

CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...

20/11/2025

FCC Launches Wide-Ranging Examination of Network Affiliate Relations

WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...

20/11/2025

IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...

20/11/2025

Kiswe Core Aims to Simplify Cloud-Based Streaming Distribution

NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...

20/11/2025

Dolby Partners Up With Bay Area Super Bowl Host Committee

MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...

20/11/2025

Telus TV+ Expands Distribution to Samsung and LG Smart TVs

STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...

20/11/2025

MLB Strikes Rights Deals With ESPN, NBCUniversal, Netflix

Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Vitec Buys Datapath, Expanding Product Portfolio, Engineering, Support

Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...

19/11/2025

Telestream Unveils ARGUS V2.3 With Live Look Stream Validation

NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...

19/11/2025

Charter Taps AWS for Generative AI Solutions

STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...

19/11/2025

Atomos Adds New Camera Control Features to Ninja TX

TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

18/11/2025

Scripps Sends Mixed Messages in Response to Possible Sinclair Deal

CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...

18/11/2025

Tegna Shareholders Approve Nexstar Merger

TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....

18/11/2025

Popularity of Online Short Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...

18/11/2025

DJI Introduces Osmo Action 6 Camera With Variable Aperture

SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...

18/11/2025

Oregon Municipal Channel Upgrades Visuals With Telycam PTZs

KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...

18/11/2025

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...

18/11/2025

Research: Netflix Boosts Viewing With Familiar Kids Franchises

LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...

18/11/2025

Content Discovery Still a Challenge for Streamers: Hub Study

PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...

17/11/2025

Sinclair Acquires 8% Stake in E.W. Scripps

Dealmaking for broadcast stations continues to heat up, with Sinclair reporting it has built up a 8.2% stake in E.W. Scripps and has been talking with Scripps f...

17/11/2025

ITU: 6 Billion Now Online Globally

The worlds online population grew by more than 240 million people in 2025, according to Facts and Figures 2025 released today by the International Telecommunica...

15/11/2025

Disney, YouTube TV Reach Multi-Year Distribution Deal

BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...

15/11/2025

ATSC 3.0 Interop Puts NextGen TV's Advanced Features in the Crosshairs

PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...

15/11/2025

NBCUniversal to Launch NBC Sports Network on Nov. 17

NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...

15/11/2025

FCC Updates Agenda for November Open Meeting

WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...

15/11/2025

Study: DOCSIS 3.1 Drives 3X Increase in Median Broadband Usage

JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...

15/11/2025

Gray Media Inks OTA Deal for Ohio Valley Conference Basketball

ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...

15/11/2025

Wheatstone Names Darrin Paley VP of Business Accounts

NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....

14/11/2025

ATSC 3.0 Interop Puts NextGen TV Advanced Features In The Crosshairs

PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...

14/11/2025

FCC Extends Filing Deadlines

WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...

14/11/2025

Versant Consolidates Sports Operations Under 'USA Sports' Brand

STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...

13/11/2025

Major Study Finds Many Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....

13/11/2025

Field & Stream, Outdoor America Launch Field & Stream TV

NASHVILLE, Tenn. Field & Stream and Outdoor America have formed a strategic partnership to launch Field & Stream TV, rebranding Outdoor America's free ad-su...

13/11/2025

Silicondust Becomes An ATSC 3.0 Certificate Authority

PHOENIX, Ariz. Silicondust has announced it is now an ATSC 3.0 Certificate Authority for NextGen TV and said that it is offering an Online Certificate Status Pr...

13/11/2025

Nielsen Names Peter Naylor Its First Chief Client Officer

NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...

13/11/2025

CBS Philadelphia's Jim Donovan to Retire in December

PHILADELPHIA After more than 20 years at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelphia...

13/11/2025

Frontline Announces 2025-26 Local Journalism Initiative Partners

BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...

13/11/2025

Major Study Finds High Levels of Mistakes in AI-Generated News Summaries

A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....