Virtual reality is a total revolution in the audiovisual sector and has come to stay Thus Massimo Bertolotti has affirmed at the World Summit on Ultra high definition, being held these days in Seville, where debate on all the technologies related to the 4K.
Massimo Bertolotti, Sky Italy chain, has shared in the 4 K-UHD Summit in Seville the first experiences of the company with virtual reality. Sky Italy has already issued football matches or talents shows 360 videos, but according to Bertolotti "the real revolution is using virtual reality to informational content". The chain carried out works in VR after the earthquakes of last summer in the South of Italy, which showed the area devastated before and after the earthquake. Bertolotti, this is the real revolution of virtual reality, which although it is not ready for television, says, is a way of approaching the consumer and offer you a 100% experience immersive.
Also been discussed on VR next Bertolotti Miguel Angel Doncel, CEO of SGO. Doncel says that "if not are capable of generate a good content those users not consume our products though are 4 K or actually Virtual"
Nokia is one of the companies is betting strong on virtual reality. Jorge Ruano, project line manager of Nokia said that "the 360 video is more than a simple image, is an experience that goes beyond the resolution or the speed of the image"
A different operating
On the other hand, from India, Prashant Chothani has presented in the 4 K-UHD Summit Channel 4 K Travel XP, one of the first issue on Ultra high definition all over the world.
Sports and documentaries lead the international at UHD content although this Summit also will have seen productions of fiction in 4K as the Brazilian Restaurante PerigosasJustice and Dupla identidade Brazilian globe (which already has other two series at UHD in portfolio), or musical productions of the Canadian channel Festival 4K.
He director of technology of Globo Tv, Paulo Rabello, has exposed his experience in the recording of productions in 4 K in RAW without compression. "They carry an operating different from usual processes in video, with very critical aspects such as the design of lighting during the filming or the resolution of the sensor. In addition, you have to always having the problems derived from a not always correct monitoring on the set of filming, not to mention the costs that it is storing and processing all the material", he commented.
Demand for content
On demand content 4 k discussed experts from Discovery Channel, Globo TV, RTVE, Festival 4 K and Medina Media 4K in one of the round tables.
I aki Ezpeleta (Discovery) has highlighted that Discovery Studios has two areas of production at UHD (on the one hand, USA and other) for Europe, Latin America and Asia which produced together more than one hundred of hours in 4K in 2015. The multinational has launched an investment plan to three years equipment 4K that has allowed this 2016 achieve two hundred hours of production.
Ricardo Medina, Medina Media 4K, has presented the latest productions from the company in Ultra high definition, a trilogy about the popular feasts of Andalusia: the Carnival of Cadiz, the Holy week of Andalusia and El Roc o. Medina also anticipated what will be his next project in Ultra high definition: a journey through the most impressive lighthouses around the world by the hand of the director Harvey Crossland.
In addition as climax to this first day of the 4 K-UHD Summit, RTVE has presented one of his last projects in 4 K, the documentary Reina Sof a Museum. Alejandro Vega, director de RTVE Digital, ha asegurado que nuestra producci n en 4K estar basada en la excelencia con innovadoras narrativas como el v deo 360 . Vega ha adelantado un interesante proyecto dirigido a su distribuci n mediante su plataforma de OTT (Bot n Rojo) en el que directores de cine espa oles como Nacho Vigalondo, Daniel S nchez Ar valo, Emilio Mart nez L zaro o Gracia Querejeta compartir n su visi n sobre las posibilidades que abre la Ultra Alta Definici n.
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Virtual reality is a total revolution in the audiovisual sector and has come to stay Thus Massimo Bertolotti has affirmed at the World Summit on Ultra high definition, being held these days in Seville, where debate on all the technologies related to the 4K. 
