
When Francis Zuber left his house in Bellingham, Wash., March 3 to ski his local mountain, Mt. Baker, it started out like any normal day trip. It was an easy hour and change drive, and he rolled out of the car into some easy warmup laps. But as the day progressed, it became increasingly clear that luck was on his side.
To start, he intended to meet up with a friend, but only made loose plans beyond knowing they were both riding that day. Against all mountain odds, his friend spotted him on his first lap (let's be real, that never happens on a crowded Friday).
As the day progressed, the duo worked their way over to an out-of-bounds territory off Chair 8. Being experienced skiers and avy certified, they were comfortable in the terrain and had the proper safety gear, Francis let his buddy go first and chose to follow his line.
About a minute in-which Francis said was well before the exciting part of the line even-something caught his eye.
I picked a line and I'd only been there a couple of other times, so I was going a little quicker than I would have liked through those tight trees, he recalls. I did a jump and had to sort of bail and reset myself. It's a miracle that I did, because if I had come flying out of those trees, theres no chance that I would have seen a snowboard.
The snowboard happened to be another well-versed Mt. Baker local, Ian Steger, who was the last of his group to ride the sidecountry section. Ian either got clipped by a branch or snagged something, which led to him falling upside-down in a tree well.
I can still see in my minds eye what I saw in that moment, Francis explains. It was just like this very abstract red flash. I thought it could be a couple of things in that split second-one of those lollipops ski patrol puts out or actually somebody standing up next to the tree. I thought, that was weird, so I had to take another look because it was so out of place for being out of bounds.
That's when Francis saw Ian's brightly colored board wiggling a few side steps up from him, and he took action.
It was extremely shocking, going from this moment of euphoria, of skiing deep snow, he remembers. Going from having the time of your life. To all of a sudden, its like, Oh, my God, I have to save this persons life right now. Theres no one else coming that can help. I have to do this now.'
View this post on Instagram
A post shared by Francis Zuber (@franciszuber)
--
From their calculations, Ian had been there 5 to 7 minutes. He had started off with an air pocket that slowly collapsed, and he could hear his riding buddies radioing for him but couldn't reach his walkie talkie, and even if he could, Francis said they were a challenging distance away to trek back up, through deep powder, and help. All safe to say, Francis came along at the perfect moment.
Ian's group was probably the first group of the day to make the traverse around a gully and through some trees to ride that specific area, and as the rescue played out, Francis said no one else came by. So yes, Francis had luck on his side but, even more importantly, he and Ian both agreed that they had proper mountain safety training on their side, too (as well as the proper backcountry beacon, shovel and probe kits).
This stuff happens so frequently, and it can be a little hush hush. I think people should be talking more openly about the danger of the sport, Francis says. Everybody should get training if they plan to go in the back country.
Francis said he ultimately decided to post the clip to his Instagram and YouTube to help raise awareness about the importance of proper mountain safety and riding with buddies, especially in tree sections and any out-of-bounds territory.
The intention [was to post the video] to raise awareness around the of danger of tree wells and deep snow and how to stay safe. With the hopes that people see it and sort of reevaluate the protocols. Maybe stop skiing solo in the trees or get some avy training, whatever the case may be.
Luckily Francis had his GoPro (a recent Christmas present from his wife!) recording almost the whole event, so he was able to share the story and raise awareness. But he did joke that as soon as he realized his camera was still rolling, his first instinct was to cut the recording. So he didn't capture the moment Ian reconnected safely with his crew nor the inevitable connection the pair formed after a near-death experience. But that's OK, because theres a happy ending to the story that Ian is okay. He was uninjured and were buddies now.
While Francis appreciates the praise he's received for his heroic actions, he also was quick to point out that there are professional doing this every day-we just don't always have GoPro recordings to share.
I want to shout out the ski patrol and search and rescue crews because they are doing this stuff all the time and certainly not getting nearly enough recognition for it.
We're proud to be in touch with Francis and able to grant a GoPro Award for his Be a HERO mentality. You are a legend, Francis!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
12/10/2026
The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...
12/10/2026
The approach is based on prevention and making production of illegal streams inc...
12/10/2026
Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...
12/10/2026
Extreme H has extended its global broadcast partnership with DAZN, bringing the ...
12/10/2026
beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...
12/10/2026
ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...
12/10/2026
DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...
12/10/2026
Industry leaders discuss the growing role of AI in automating production, enhanc...
12/10/2026
NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...
12/10/2026
By Katie Arthurs
Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...
12/10/2026
New features added alongside NKS support
10K Audio's real-time loop-based instrument has just been treated to a free update that brings a wealth of new ...
12/10/2026
New phone-mounted mic captures spatial audio
Sony have just introduced a new mic that allows content creators to capture, edit and export spatial audio from...
12/10/2026
Fully playable mini instrument announced
Originally launched in 1968, the Stylophone was a hugely popular instrument, and despite being marketed as a beginn...
12/10/2026
Eight essential keys instruments in one
Song Athletics have just released a new sample library that brings an assortment of essential piano, keys and synth ...
12/10/2026
Siretta exhibited at NECA 2026 in Las Vegas, showcasing its SNYPER cellular network analysers and antenna solutions to electrical contractors and installers fro...
12/10/2026
Nielsen data reveals traditional television continues to account for 70% of view...
12/10/2026
At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...
12/10/2026
Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support
Digital Alert Systems, a global leader in emergency communications ...
12/10/2026
Electricity underpins every one of the 17 UN Sustainable Development Goals (SDGs) from healthcare and education to economic growth, climate action and digital i...
12/10/2026
Key Takeaways
Cablenet has selected Harmonic's cOS virtualized broadband p...
12/10/2026
Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Result...
12/10/2026
Today, Indie Games Week lights up the App Store with a celebration of the incredible catalogue of imaginative games made by independent teams with big dreams. P...
12/10/2026
As AI factories grow from megawatts to gigawatts, building them takes more than ...
12/10/2026
The annual P.J. O'Connor Awards for RT Radio Drama is now open for entries
Closing date for submissions is Friday October 30 2026
Celebrating what'...
12/10/2026
RT Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RT One and RT Player.
The sponsorship deal with Hisense includes 140 credi...
11/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
11/10/2026
Save 10% on US orders
Roger Linn Design have announced a limited-time pricing offer on their popular MPE instrument. From 1 October 2026, customers in the U...
11/10/2026
Launched alongside V13 Special Edition modelling mic
WeissKlang have just introduced a new and improved version of the plug-in that pairs up with their V13 ...
10/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
10/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
10/10/2026
LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...
10/10/2026
New Naruto x Nink Anime, Project Rasengan Roadmap and More
Revealed at New Yor...
09/10/2026
A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation.
While fac...
09/10/2026
Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...
09/10/2026
Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...
09/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
09/10/2026
USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli.
McGivern brings more than 25 years of executive...
09/10/2026
Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...
09/10/2026
The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...
09/10/2026
Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...
09/10/2026
PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...
09/10/2026
ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...
09/10/2026
BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...
09/10/2026
The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...
09/10/2026
Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...
09/10/2026
LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...
09/10/2026
Latest run of limited-edition analogue monosynth now available
British synth experts Analogue Solutions have announced that the second batch of their limite...
09/10/2026
12-months of FX Collection 6 Pro with qualifying monitor purchases
EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...
09/10/2026
Created in collaboration with Robin Rimbaud
Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...