Meet the HERO Behind the Incredible Sidecountry Rescue Captured on GoPro

10/04/2023

When Francis Zuber left his house in Bellingham, Wash., March 3 to ski his local mountain, Mt. Baker, it started out like any normal day trip. It was an easy hour and change drive, and he rolled out of the car into some easy warmup laps. But as the day progressed, it became increasingly clear that luck was on his side.

To start, he intended to meet up with a friend, but only made loose plans beyond knowing they were both riding that day. Against all mountain odds, his friend spotted him on his first lap (let's be real, that never happens on a crowded Friday).

As the day progressed, the duo worked their way over to an out-of-bounds territory off Chair 8. Being experienced skiers and avy certified, they were comfortable in the terrain and had the proper safety gear, Francis let his buddy go first and chose to follow his line.

About a minute in-which Francis said was well before the exciting part of the line even-something caught his eye.

I picked a line and I'd only been there a couple of other times, so I was going a little quicker than I would have liked through those tight trees, he recalls. I did a jump and had to sort of bail and reset myself. It's a miracle that I did, because if I had come flying out of those trees, theres no chance that I would have seen a snowboard.

The snowboard happened to be another well-versed Mt. Baker local, Ian Steger, who was the last of his group to ride the sidecountry section. Ian either got clipped by a branch or snagged something, which led to him falling upside-down in a tree well.

I can still see in my minds eye what I saw in that moment, Francis explains. It was just like this very abstract red flash. I thought it could be a couple of things in that split second-one of those lollipops ski patrol puts out or actually somebody standing up next to the tree. I thought, that was weird, so I had to take another look because it was so out of place for being out of bounds.

That's when Francis saw Ian's brightly colored board wiggling a few side steps up from him, and he took action.

It was extremely shocking, going from this moment of euphoria, of skiing deep snow, he remembers. Going from having the time of your life. To all of a sudden, its like, Oh, my God, I have to save this persons life right now. Theres no one else coming that can help. I have to do this now.'

View this post on Instagram

A post shared by Francis Zuber (@franciszuber)

--

From their calculations, Ian had been there 5 to 7 minutes. He had started off with an air pocket that slowly collapsed, and he could hear his riding buddies radioing for him but couldn't reach his walkie talkie, and even if he could, Francis said they were a challenging distance away to trek back up, through deep powder, and help. All safe to say, Francis came along at the perfect moment.

Ian's group was probably the first group of the day to make the traverse around a gully and through some trees to ride that specific area, and as the rescue played out, Francis said no one else came by. So yes, Francis had luck on his side but, even more importantly, he and Ian both agreed that they had proper mountain safety training on their side, too (as well as the proper backcountry beacon, shovel and probe kits).

This stuff happens so frequently, and it can be a little hush hush. I think people should be talking more openly about the danger of the sport, Francis says. Everybody should get training if they plan to go in the back country.

Francis said he ultimately decided to post the clip to his Instagram and YouTube to help raise awareness about the importance of proper mountain safety and riding with buddies, especially in tree sections and any out-of-bounds territory.

The intention [was to post the video] to raise awareness around the of danger of tree wells and deep snow and how to stay safe. With the hopes that people see it and sort of reevaluate the protocols. Maybe stop skiing solo in the trees or get some avy training, whatever the case may be.

Luckily Francis had his GoPro (a recent Christmas present from his wife!) recording almost the whole event, so he was able to share the story and raise awareness. But he did joke that as soon as he realized his camera was still rolling, his first instinct was to cut the recording. So he didn't capture the moment Ian reconnected safely with his crew nor the inevitable connection the pair formed after a near-death experience. But that's OK, because theres a happy ending to the story that Ian is okay. He was uninjured and were buddies now.

While Francis appreciates the praise he's received for his heroic actions, he also was quick to point out that there are professional doing this every day-we just don't always have GoPro recordings to share.

I want to shout out the ski patrol and search and rescue crews because they are doing this stuff all the time and certainly not getting nearly enough recognition for it.

We're proud to be in touch with Francis and able to grant a GoPro Award for his Be a HERO mentality. You are a legend, Francis!

LINK:	https://gopro.com/en/gb/news/mount-baker-ski-rescue-caught-on-gopro...
	See more stories from gopro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

19/03/2026

How Chris Bolte Builds the Sound of PlayStation Games

How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026