
When Francis Zuber left his house in Bellingham, Wash., March 3 to ski his local mountain, Mt. Baker, it started out like any normal day trip. It was an easy hour and change drive, and he rolled out of the car into some easy warmup laps. But as the day progressed, it became increasingly clear that luck was on his side.
To start, he intended to meet up with a friend, but only made loose plans beyond knowing they were both riding that day. Against all mountain odds, his friend spotted him on his first lap (let's be real, that never happens on a crowded Friday).
As the day progressed, the duo worked their way over to an out-of-bounds territory off Chair 8. Being experienced skiers and avy certified, they were comfortable in the terrain and had the proper safety gear, Francis let his buddy go first and chose to follow his line.
About a minute in-which Francis said was well before the exciting part of the line even-something caught his eye.
I picked a line and I'd only been there a couple of other times, so I was going a little quicker than I would have liked through those tight trees, he recalls. I did a jump and had to sort of bail and reset myself. It's a miracle that I did, because if I had come flying out of those trees, theres no chance that I would have seen a snowboard.
The snowboard happened to be another well-versed Mt. Baker local, Ian Steger, who was the last of his group to ride the sidecountry section. Ian either got clipped by a branch or snagged something, which led to him falling upside-down in a tree well.
I can still see in my minds eye what I saw in that moment, Francis explains. It was just like this very abstract red flash. I thought it could be a couple of things in that split second-one of those lollipops ski patrol puts out or actually somebody standing up next to the tree. I thought, that was weird, so I had to take another look because it was so out of place for being out of bounds.
That's when Francis saw Ian's brightly colored board wiggling a few side steps up from him, and he took action.
It was extremely shocking, going from this moment of euphoria, of skiing deep snow, he remembers. Going from having the time of your life. To all of a sudden, its like, Oh, my God, I have to save this persons life right now. Theres no one else coming that can help. I have to do this now.'
View this post on Instagram
A post shared by Francis Zuber (@franciszuber)
--
From their calculations, Ian had been there 5 to 7 minutes. He had started off with an air pocket that slowly collapsed, and he could hear his riding buddies radioing for him but couldn't reach his walkie talkie, and even if he could, Francis said they were a challenging distance away to trek back up, through deep powder, and help. All safe to say, Francis came along at the perfect moment.
Ian's group was probably the first group of the day to make the traverse around a gully and through some trees to ride that specific area, and as the rescue played out, Francis said no one else came by. So yes, Francis had luck on his side but, even more importantly, he and Ian both agreed that they had proper mountain safety training on their side, too (as well as the proper backcountry beacon, shovel and probe kits).
This stuff happens so frequently, and it can be a little hush hush. I think people should be talking more openly about the danger of the sport, Francis says. Everybody should get training if they plan to go in the back country.
Francis said he ultimately decided to post the clip to his Instagram and YouTube to help raise awareness about the importance of proper mountain safety and riding with buddies, especially in tree sections and any out-of-bounds territory.
The intention [was to post the video] to raise awareness around the of danger of tree wells and deep snow and how to stay safe. With the hopes that people see it and sort of reevaluate the protocols. Maybe stop skiing solo in the trees or get some avy training, whatever the case may be.
Luckily Francis had his GoPro (a recent Christmas present from his wife!) recording almost the whole event, so he was able to share the story and raise awareness. But he did joke that as soon as he realized his camera was still rolling, his first instinct was to cut the recording. So he didn't capture the moment Ian reconnected safely with his crew nor the inevitable connection the pair formed after a near-death experience. But that's OK, because theres a happy ending to the story that Ian is okay. He was uninjured and were buddies now.
While Francis appreciates the praise he's received for his heroic actions, he also was quick to point out that there are professional doing this every day-we just don't always have GoPro recordings to share.
I want to shout out the ski patrol and search and rescue crews because they are doing this stuff all the time and certainly not getting nearly enough recognition for it.
We're proud to be in touch with Francis and able to grant a GoPro Award for his Be a HERO mentality. You are a legend, Francis!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
COW Jobs: Editor de V deo - Direct Response, Performance Ads - Brazil, Remote
Brie Clayton March 11, 2026
0 Comments
Editor(a) de V deo (Direct Respon...
12/03/2026
Avatar: Fire and Ash Graded with DaVinci Resolve Studio
Brie Clayton March 11, 2026
0 Comments
Colorist delivers premium cinematic color across 2D, 3D...
12/03/2026
Boston Conservatory to Timoth e Chalamet: We Care About Ballet and Opera Boston Conservatory at Berklee students and faculty respond to the actors recent comm...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...