Sony Pixel Power calrec Sony

Meet the HERO Behind the Incredible Sidecountry Rescue Captured on GoPro

10/04/2023

When Francis Zuber left his house in Bellingham, Wash., March 3 to ski his local mountain, Mt. Baker, it started out like any normal day trip. It was an easy hour and change drive, and he rolled out of the car into some easy warmup laps. But as the day progressed, it became increasingly clear that luck was on his side.

To start, he intended to meet up with a friend, but only made loose plans beyond knowing they were both riding that day. Against all mountain odds, his friend spotted him on his first lap (let's be real, that never happens on a crowded Friday).

As the day progressed, the duo worked their way over to an out-of-bounds territory off Chair 8. Being experienced skiers and avy certified, they were comfortable in the terrain and had the proper safety gear, Francis let his buddy go first and chose to follow his line.

About a minute in-which Francis said was well before the exciting part of the line even-something caught his eye.

I picked a line and I'd only been there a couple of other times, so I was going a little quicker than I would have liked through those tight trees, he recalls. I did a jump and had to sort of bail and reset myself. It's a miracle that I did, because if I had come flying out of those trees, theres no chance that I would have seen a snowboard.

The snowboard happened to be another well-versed Mt. Baker local, Ian Steger, who was the last of his group to ride the sidecountry section. Ian either got clipped by a branch or snagged something, which led to him falling upside-down in a tree well.

I can still see in my minds eye what I saw in that moment, Francis explains. It was just like this very abstract red flash. I thought it could be a couple of things in that split second-one of those lollipops ski patrol puts out or actually somebody standing up next to the tree. I thought, that was weird, so I had to take another look because it was so out of place for being out of bounds.

That's when Francis saw Ian's brightly colored board wiggling a few side steps up from him, and he took action.

It was extremely shocking, going from this moment of euphoria, of skiing deep snow, he remembers. Going from having the time of your life. To all of a sudden, its like, Oh, my God, I have to save this persons life right now. Theres no one else coming that can help. I have to do this now.'

View this post on Instagram

A post shared by Francis Zuber (@franciszuber)

--

From their calculations, Ian had been there 5 to 7 minutes. He had started off with an air pocket that slowly collapsed, and he could hear his riding buddies radioing for him but couldn't reach his walkie talkie, and even if he could, Francis said they were a challenging distance away to trek back up, through deep powder, and help. All safe to say, Francis came along at the perfect moment.

Ian's group was probably the first group of the day to make the traverse around a gully and through some trees to ride that specific area, and as the rescue played out, Francis said no one else came by. So yes, Francis had luck on his side but, even more importantly, he and Ian both agreed that they had proper mountain safety training on their side, too (as well as the proper backcountry beacon, shovel and probe kits).

This stuff happens so frequently, and it can be a little hush hush. I think people should be talking more openly about the danger of the sport, Francis says. Everybody should get training if they plan to go in the back country.

Francis said he ultimately decided to post the clip to his Instagram and YouTube to help raise awareness about the importance of proper mountain safety and riding with buddies, especially in tree sections and any out-of-bounds territory.

The intention [was to post the video] to raise awareness around the of danger of tree wells and deep snow and how to stay safe. With the hopes that people see it and sort of reevaluate the protocols. Maybe stop skiing solo in the trees or get some avy training, whatever the case may be.

Luckily Francis had his GoPro (a recent Christmas present from his wife!) recording almost the whole event, so he was able to share the story and raise awareness. But he did joke that as soon as he realized his camera was still rolling, his first instinct was to cut the recording. So he didn't capture the moment Ian reconnected safely with his crew nor the inevitable connection the pair formed after a near-death experience. But that's OK, because theres a happy ending to the story that Ian is okay. He was uninjured and were buddies now.

While Francis appreciates the praise he's received for his heroic actions, he also was quick to point out that there are professional doing this every day-we just don't always have GoPro recordings to share.

I want to shout out the ski patrol and search and rescue crews because they are doing this stuff all the time and certainly not getting nearly enough recognition for it.

We're proud to be in touch with Francis and able to grant a GoPro Award for his Be a HERO mentality. You are a legend, Francis!
LINK: https://gopro.com/en/gb/news/mount-baker-ski-rescue-caught-on-gopro...
See more stories from gopro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

30/06/2026

Entries open for Thomson's Young Journalist Award 2026

Could your journalism reach an international stage? Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...

30/06/2026

CazTVs 12 ENG Teams Across North America Keep Brazilian Fans on Top of World Cup

As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...

30/06/2026

UJAM release Retrocraft multi-effects

Brings together saturation & lo-fi effects Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...

30/06/2026

Zensphere v2 from Rapid Flow

New IR reverb engine, Juno-inspired chorus & more The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...

30/06/2026

Shy Audio release Shy 90s Smack

Excels at heavy-handed VCA compression For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...

30/06/2026

Apple raise Mac & iPad prices

Component scarcity drives cost increases Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...

30/06/2026

Statement regarding GetUp Save Our SBS' campaign

Statement regarding GetUp Save Our SBS' campaign 30 June, 2026 Media releases The GetUp Save Our SBS' campaign is an independent initiative. SBS ...

30/06/2026

The First Hitachi Cash Recycling Devices in the EU Were Deployed at Bank Pekao S.A.

Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy! and Wheel of Fortune

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

30/06/2026

Telemundo, Peacock See More Record Setting World Cup Audiences

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

FOR-A America Adds Two Execs to U.S. Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

A3SA Disputes Weigel Assertions that NextGen TV Threatens EAS

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

MainStreaming Selected by ITV to Support Delivery of ITVX...

MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...

30/06/2026

Chyron Launches New Chyron Academy

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy and...

When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...

30/06/2026

Supreme Court Gives Trump Tight Control over Independent Regulators

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rocket Lab to Acquire Iridium in $8 Billion Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Kyocera AVX Releases New Web-Based Antenna Integration Tool

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

YouTube Shorts Get a Makeover

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...

30/06/2026

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 years Document-

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...

30/06/2026

FOR-A America Expands U.S. Sales Team to Accelerate Growth of Software-Defined Solutions

Fernando Cruz and Jaz Wray Join as Regional Sales Managers; Bringing Extensive S...

30/06/2026

How NVIDIA's Inference Software Stack Powers the Lowest Token Cost

As organizations move from AI pilots to production AI factories, infrastructure decisions have shifted from peak chip specifications to cost per token: how many...

30/06/2026

Into the Omniverse: Three Workflows for Improving Vision AI Agent Accuracy With Synthetic Data and Fine-Tuning

Editor's note: This post is part of Into the Omniverse, a series focused on ...

30/06/2026

June 29, 2026

Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...

29/06/2026

Op-Ed: Why the 2026 World Cup Is Redefining the Economics of Live Sports Production

By Andy Rayner, CTO, Appear The 2026 FIFA World Cup is the largest football tou...

29/06/2026

Study: Esports Plays Major Role in Gen Z Media Habits, Purchasing Behavior

A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...

29/06/2026

ESPN Sets Multiplatform Plans for America 250 Celebration

ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...

29/06/2026

OBSBOT Named Official Camera and Webcam Partner of Esports World Cup 2026

The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...

29/06/2026

Insight Productions Launches Insight Storm, 53-Foot Esports Broadcast Truck

Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...

29/06/2026

Gravity Media Delivers Global Distribution, Streaming Services for World Economic Forum in Dalian

Gravity Media once again provided broadcast, streaming, and content-distribution...

29/06/2026

Wimbledon Introduces AI-Powered Fan Features, Modernized Digital Platforms for 2026 Championships

The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...

29/06/2026

Evolve Dark Matter from Excite Audio

Four-layer instrument aimed at dark electronic music Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...

29/06/2026

Tracktion unleashes Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

29/06/2026

Focusrite publish 2026 Sustainability Report

Details environmental policies & results The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...

29/06/2026

Comcast to Spin Off NBCUniversal, Sky

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Supreme Court Rules Trump Can Fire FTC Commissioner Without Cause

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

CVP Launches Warranty plus to Protect Professional Equipm...

CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...

29/06/2026

TitanTV Hires Mark Hadley as Technology Specialist

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Fox Sports Delivers Another FIFA Mens World Cup Audience Record

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Claude Meets Blackwell Ultra: Anthropic's Models Now Run on NVIDIA GB300 in Azure

Anthropic's Claude models in Microsoft Foundry - hosted on Microsoft Azure a...

29/06/2026

Arvato Systems Achieves AWS Cloud Operations Competency

Arvato Systems Achieves AWS Cloud Operations Competency The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...

29/06/2026

Ger Gilroy to join RT to present a Daily Sports Podcast

RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...

29/06/2026

OUTsurance announced as sponsors of Oliver Callan on RT Radio 1

RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July. Oliver Callan doubles the fun, delivering two ...

29/06/2026

Open Models, Closed Environments: Palantir Brings Secure AI to US Agencies With NVIDIA Nemotron

Showcasing the importance of open source innovation in American AI, Palantir'...