Sony Pixel Power calrec Sony

Meet the HERO Behind the Incredible Sidecountry Rescue Captured on GoPro

10/04/2023

When Francis Zuber left his house in Bellingham, Wash., March 3 to ski his local mountain, Mt. Baker, it started out like any normal day trip. It was an easy hour and change drive, and he rolled out of the car into some easy warmup laps. But as the day progressed, it became increasingly clear that luck was on his side.

To start, he intended to meet up with a friend, but only made loose plans beyond knowing they were both riding that day. Against all mountain odds, his friend spotted him on his first lap (let's be real, that never happens on a crowded Friday).

As the day progressed, the duo worked their way over to an out-of-bounds territory off Chair 8. Being experienced skiers and avy certified, they were comfortable in the terrain and had the proper safety gear, Francis let his buddy go first and chose to follow his line.

About a minute in-which Francis said was well before the exciting part of the line even-something caught his eye.

I picked a line and I'd only been there a couple of other times, so I was going a little quicker than I would have liked through those tight trees, he recalls. I did a jump and had to sort of bail and reset myself. It's a miracle that I did, because if I had come flying out of those trees, theres no chance that I would have seen a snowboard.

The snowboard happened to be another well-versed Mt. Baker local, Ian Steger, who was the last of his group to ride the sidecountry section. Ian either got clipped by a branch or snagged something, which led to him falling upside-down in a tree well.

I can still see in my minds eye what I saw in that moment, Francis explains. It was just like this very abstract red flash. I thought it could be a couple of things in that split second-one of those lollipops ski patrol puts out or actually somebody standing up next to the tree. I thought, that was weird, so I had to take another look because it was so out of place for being out of bounds.

That's when Francis saw Ian's brightly colored board wiggling a few side steps up from him, and he took action.

It was extremely shocking, going from this moment of euphoria, of skiing deep snow, he remembers. Going from having the time of your life. To all of a sudden, its like, Oh, my God, I have to save this persons life right now. Theres no one else coming that can help. I have to do this now.'

View this post on Instagram

A post shared by Francis Zuber (@franciszuber)

--

From their calculations, Ian had been there 5 to 7 minutes. He had started off with an air pocket that slowly collapsed, and he could hear his riding buddies radioing for him but couldn't reach his walkie talkie, and even if he could, Francis said they were a challenging distance away to trek back up, through deep powder, and help. All safe to say, Francis came along at the perfect moment.

Ian's group was probably the first group of the day to make the traverse around a gully and through some trees to ride that specific area, and as the rescue played out, Francis said no one else came by. So yes, Francis had luck on his side but, even more importantly, he and Ian both agreed that they had proper mountain safety training on their side, too (as well as the proper backcountry beacon, shovel and probe kits).

This stuff happens so frequently, and it can be a little hush hush. I think people should be talking more openly about the danger of the sport, Francis says. Everybody should get training if they plan to go in the back country.

Francis said he ultimately decided to post the clip to his Instagram and YouTube to help raise awareness about the importance of proper mountain safety and riding with buddies, especially in tree sections and any out-of-bounds territory.

The intention [was to post the video] to raise awareness around the of danger of tree wells and deep snow and how to stay safe. With the hopes that people see it and sort of reevaluate the protocols. Maybe stop skiing solo in the trees or get some avy training, whatever the case may be.

Luckily Francis had his GoPro (a recent Christmas present from his wife!) recording almost the whole event, so he was able to share the story and raise awareness. But he did joke that as soon as he realized his camera was still rolling, his first instinct was to cut the recording. So he didn't capture the moment Ian reconnected safely with his crew nor the inevitable connection the pair formed after a near-death experience. But that's OK, because theres a happy ending to the story that Ian is okay. He was uninjured and were buddies now.

While Francis appreciates the praise he's received for his heroic actions, he also was quick to point out that there are professional doing this every day-we just don't always have GoPro recordings to share.

I want to shout out the ski patrol and search and rescue crews because they are doing this stuff all the time and certainly not getting nearly enough recognition for it.

We're proud to be in touch with Francis and able to grant a GoPro Award for his Be a HERO mentality. You are a legend, Francis!
LINK: https://gopro.com/en/gb/news/mount-baker-ski-rescue-caught-on-gopro...
See more stories from gopro

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

23/05/2026

Gray Media Names New Station General Managers

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

New CIMM Paper Urges Industry to Rethink How Media Is Evaluated

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Lawo to Showcase Edge One, Efficient IP Workflows at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Spectrum Launches Ultra-Low Latency Internet

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...

22/05/2026

NATAS to Stream Sports, News, and Documentary Emmy Awards Live on YouTube

The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...

22/05/2026

Wooden Camera Rolls Out New Blackmagic URSA Accessories

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...

22/05/2026

YES Network, OTT Advisors Extend Streaming Partnership for Sixth Season

YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...

22/05/2026

NESN Monster Week' Returns With Full Red Sox Broadcast From Atop Green Monster

NESN, New England's premier sports network, will again turn its camera to Fe...

22/05/2026

Dale Pro Audio RF Over Fiber Webinar Set for May 28

Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...

22/05/2026

Audio-Technica Appoints Humrichouser, Schanz to New Roles

Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...

22/05/2026

Scott Coker Launches Global MMA League With $60 Million in Backing

After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...

22/05/2026

Skyline Launches xOps Vanguard Runway for Autonomous Era

Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...

22/05/2026

The American Rodeo Takes Over Globe Life Field for Championship Weekend

For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas One of the world's biggest rodeo producti...

22/05/2026

Argentinas Torneos Taps Imagine Versio for Playout Operations Upgrade

Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...

22/05/2026

Owl AI and Major League Pickleball Go Live with First-Ever AI Officiating System Powered by Broadcast Cameras and the Cloud

As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...

22/05/2026

Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...

22/05/2026

SVG Rewind: MLBs UmpCam AR System Puts Fans Inside the Strike Zone Like Never Before

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

22/05/2026

Jelly Roll Offers Up 2026 Stanley Cup Playoff Theme Song for NHL, Amazon Music

The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...

22/05/2026

David Pogue, Andy Beach Keynotes Highlight Silicon Valley Video Summer Camp, July 14 at De Anza College

David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...

22/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production in Year Two With New In-Car Cameras, AR Graphics, and Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

22/05/2026

FOX Sports' Indy 500 Director Mitch Riggin on the Tech and Storytelling for the Greatest Spectacle in Racing

Heading into FOX Sports' second Indianapolis 500, Lead Director Mitch Riggin...

22/05/2026

How Spotify's Rebuilt Ad Platform Is Delivering New Value for Brands

At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...

22/05/2026

Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators

Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...

22/05/2026

CEDAR Audio introduce Icons Bundles

Limited-time collections now available Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...

22/05/2026

Boss expand PS-1 Plugout Pedal

Three new classics join Model Pass line-up Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...

22/05/2026

SGL Carbon commissions photovoltaic system and lays the foundation for a new nitrogen plant at its Meitingen site

At its Meitingen site, SGL Carbon has implemented two key projects to further de...

22/05/2026

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late Rhoda Roberts AO

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...

22/05/2026

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital...

22/05/2026

FCC Votes to Update Disaster Information Reporting System

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Amagi delivers 30 per cent revenue growth in FY26 Adjuste...

Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...

22/05/2026

Annima Post Relies on Cintel to Revive Classic Mexican Films

An nima Post Relies on Cintel to Revive Classic Mexican Films Brie Clayton May 22, 2026 0 Comments Film scanner and DaVinci Resolve Studio help manage...

22/05/2026

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures Jessie Electa Petrov May 22, 2026 0 Comments The 2026.5 release introduces advanced defocu...

22/05/2026

Deployment Preserves Trusted Workflows While Enabling a P...

Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110 Leading Argentina-based sports media company Torneos y Competencias S.A....

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Ex-Husband, Current Husband, One Wild Rescue: Korean Action Comedy Husbands in Action' Premieres June 19

Back to All News Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...

22/05/2026

Beta Da Silva hosts live performances from 20 new Irish artists in Sessions from Oblivion on 2FM's New Music Show

Catch the latest in Irish music live from venues such as Whelan's, R is n Du...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...