Neil Maycock takes a look at how generative AI could impact the broadcasting industry, and why vendors should be starting to use the technology now
By Contributor
Published: June 5, 2023 Updated: June 8, 2023
Neil Maycock takes a look at how generative AI could impact the broadcasting industry, and why vendors should be starting to use the technology now
target=_blank title=Share on LinkedIn class=share-linkedin>
ChatGPT and other AI technologies are grabbing a lot of headlines, and whilst I have been following the stories in the press, it was only recently that I decided to get first-hand experience. What triggered this was a friend highlighting to me that ChatGPT could write software code, which really sparked my curiosity. I started by logging onto chat.openai.com, created an account, and within minutes the results I had ranged between impressive and jaw-dropping! My first observation is; do not be misled by the term Chat , which totally belies the power of this platform.
Like most people, I started with some trivial tests at a conversational level which were interesting, but very quickly I was asking some challenging questions and that's where the experience became impressive. An example test I tried was; Explain the security features of [company name]'s [product name] . I have to say the result was more comprehensive and easier to understand than the company's website. I've avoided using names here because I think this is genuinely a generic example, whether you use AI to better understand something, or you use it to improve your marketing collateral, the benefit is clear.
My next test was to create some code. I tried a simple test I used in a previous company when hiring software developers, write some C code to drive some traffic lights with a UK sequence . I had my result in seconds and it was of course flawless. I liked this test when recruiting because there was a good follow-on question, how would you change this to add a pedestrian crossing? This caught out many candidates who hadn't written the code well enough to accommodate a change in requirements, but not ChatGPT. After writing the initial code it actually pre-empted this and advised me that a real-life scenario would likely be far more complicated including crossings and other requirements. So much for my first attempt at trying to catch out an AI!
I was left wondering what the implications for the future of software development are for any industry. I'm particularly interested in the implications for creative industries like media and entertainment.
For those of us old enough to have worked through the early days of the Internet, almost nobody predicted the massive socioeconomic impact we're now experiencing with social media. With Web 1.0 the focus was on basic e-commerce, funky domain names, and getting low-resolution, low-frame-rate video onto a PC. There were a few exceptions. I like an interview David Bowie gave in 1999 (Google Bowie impact of the internet ). I think he was close in his prediction and with his description of exhilarating and terrifying . This description feels very appropriate for the current AI revolution. More on Bowie later
After my initial experience I did more homework. There is already a vast array of tools available online for generating content, text to image, text to video, video editing, the list goes on. My experimenting with some of the tools allowed me to generate a video, with a virtual presenter, narrating a perfectly timed script written by ChatGPT, using imagery generated by another AI. What you can do with these tools, and very little talent, is absolutely incredible!
What does this all mean for our industry? Will AI applications takeover creating the content we watch? Also, what does it mean for me? I wondered, do I have a new superpower that means I could become the next Steven Spielberg? I don't think so, not with the capabilities we're seeing evolve today. Why? We need to take note that this software is called: Generative AI.
I can generate content using AI, but my efforts will ultimately be limited by the fact that AI tools and I are using knowledge of what has gone before. The vast repository of information that is the internet, means AI can draw on material to create content that no human could. To put it into music terms, I am likely to create a mediocre cover band, the combination of my talents and AI tools don't have the artistic creative spark to create Ziggy Stardust and generate new genera of music and style.
After a brief, but fascinating foray into the world of AI, my initial conclusions are:
Will AI change our industry? Without question, and in ways we don't yet understand.
Will AI make humans obsolete? I don't think so, they are massively powerful tools, but will generate the best results when driven by genuine human creativity. Steven Spielberg can be reassured, I won't be challenging him any time soon!
Finally, should you be using AI in your business? Absolutely! If you haven't already then start today.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
Neil Maycock takes a look at how generative AI could impact the broadcasting industry, and why vendors should be starting to use the technology now
