All Press Releases Back
PDF Version
Nov 29, 2019
Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
J Balvin shares how he transcends barriers through music and pulls in a global audience with his vision of music as a color palette for all to feel SAN FRANCISCO, Nov. 29, 2019 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is unveiling the second commercial of its first Dolby Atmos Music campaign featuring the LATIN GRAMMY award-winning and global chart-topping Colombian reggaeton artist, J Balvin.
The campaign is based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.
We continue our Dolby Atmos Music journey with J Balvin exploring how colors and culture define his iconic musical style, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. We share J's mission to bring his music to the world for everyone to feel.
The :90 second film goes deep into J Balvin's creative process and his first experience with Dolby Atmos Music. Spotlighting his recently released single Blanco, J Balvin discusses his perspective of music as a color palette, the impact of growing up in Colombia and moving to New York to chase his dreams, and how these influences define his distinct sound. This exclusive portrait film from Dolby presents his inner monologue of transcending barriers through music, pulling the audience closer in so they can feel the colors as he does.
I see music as colors. With this new album that were making, we really want people to feel the colors, said J Balvin. Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I've never heard music like this. I love it.
The piece follows Sunday's debut of a two-minute film featuring Lizzo, which explored the emotion behind music and the beauty of a Dolby Atmos experience.
In the weeks to come, Dolby will give people an intimate look into the creative minds of other top artists through a series that showcases their personal ethos, stories, and close relationship with fans. Dolby joined forces with these trailblazers in music because they inspire others by living unapologetically, and their art is leading culture. The campaign features real stories from each artist and highlights their latest singles.
The films were directed by the award-winning Toronto based director Karena Evans at m ss ng p eces. She is one of entertainment's most sought-after talents and is known for her cinematic, authentic, and narrative-focused directorial style. Karena is behind Drake's 2018 music video God's Plan, and is revered for telling diverse, inclusive stories about the human condition.
The genesis of this campaign is inspired by Dolby's mission itself - a pure transmission of artist intention, said Karena Evans. We decided to approach this campaign unconventionally through interior monologues to explore the purity of thought and creativity. At its core, this is what Dolby Atmos is.
What is Dolby Atmos Music
Imagine if there were a way to connect with music at its fullest capacity and creative potential - not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it's a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
How to experience Dolby Atmos Music
Dolby is working closely with artists, record labels, streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world's largest record labels - Universal Music Group and Warner Music Group - have announced plans to release tracks in Dolby Atmos from some of the biggest names in music. You can enjoy music in Dolby Atmos via Amazon Music HD on Echo Studio, at your local Dolby Cinema or in your home through movies released in Dolby Atmos, on special released albums available on Blu-ray, or at a number of night clubs around the world where electronic musicians are performing live in Dolby Atmos. To learn more, visit music.dolby.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have - with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, DolbyDimension, and Dolby Voice - revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
About J Balvin
Reggaeton's Global Ambassador - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music's strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry's most in-demand collaborators, and worldwide major festival performers. This year has already seen J Balvin perform in the opening segment of The GRAMMY A
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
All Press Releases Back 
