Accedo and Brightcove Transform the Salomon TV Experience

Salomon TV Launches on New Platforms with OTT Flow

Stockholm, Sweden, 12th July 2017 - Accedo (http://www.accedo.tv), the video experience pioneer, and Brightcove (https://www.brightcove.com), the leading provider of cloud services for video, today announced a brand video experience for one of the world's most recognised sports brands, Salomon (http://www.salomon.com).

The service is using Brightcove OTT Flow, powered by Accedo, to elevate the Salomon brand experience and is available on multiple devices, including Apple TVs, iOS and Android mobile and tablet devices, Android TV, Amazon Fire TV, and Chromecast, as well as in store.

OTT Flow (https://www.ottflow.com) is the industry's most comprehensive OTT video solution for brand owners reducing the cost and complexity of creating direct-to-consumer video services that inspire their customers. It was selected by Salomon for its ability to readily create engaging brand video experiences, which extend time with the brand, beautifully present Salomon products and increase sales opportunities.

Benjamin Aidan, Director of Marketing, Salomon commented: We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow. They have helped us to launch this innovative video service on time and within budget.

Salomon's award-winning Salomon TV platform allows outdoor enthusiasts to enjoy video of outdoor activities, such as running, skiing, snowboarding, hiking and mountaineering with unique stories featuring specific product lines and athlete ambassadors.

Relationships between consumers and brands are evolving and companies need to adapt business strategies and innovate in order to win the hearts of their customers, commented Thomas Decieux, VP New Business, Accedo. Salomon has recognised that video is a great way to increase customer engagement and OTT Flow has helped expand the possibilities of the brand's content.

Salomon TV, which launched a decade ago as Salomon Freeski TV before expending its scope in recent years, is due to be extended to Roku devices in the near future.

About Accedo

Accedo (http://www.accedo.tv) is a trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Founded in 2004, it offers a portfolio of experience-centric video solutions that enable its customers to monetise video and transform video services to meet rapidly changing consumer expectations. Accedo customers include over 350 of the world's leading video service providers, such as Astro, Deutsche Telekom, Disney, Fox, HBO, NBC Universal, Netflix, and Telefonica, among many others.

Follow us on Twitter: www.twitter.com/accedotv

Like us on Facebook: https://www.facebook.com/accedo.tv/

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company's cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.

LINK:	http://www.theiabm.org/news/member-news/blogart5111...
	See more stories from iabm

Most recent headlines