RTI Unveils CC Initiative

New Company Message Reinforces Commitment to the Custom Installation Market EDEN PRAIRIE, MN - March 21, 2007 - Remote Technologies Incorporated (RTI), the leader in innovative home system control solutions, has unveiled a brand new initiative as an integral addition to its company philosophy. C2C or Committed 2 Custom highlights RTI's devotion to the custom install market. RTI is a stand-out among a handful of remote control lines designed for and sold exclusively to custom installers.

C2C is a cutting-edge concept which will reinforce our commitment not only to custom installation but also to excellence, said Pete Baker, vice president of sales and marketing for RTI. By developing award winning control solutions and working with trained professional integrators, we are able to ensure easy access to entertainment for the discerning consumer.

RTI has always strived to be its dealers' #1 partner. RTI cements this partnership with its focus on designing solutions for the custom installation market and selling those products exclusively through trained custom professionals. Furthermore, RTI's TheaterTouch Designer Programming Software, which is used to program all of the products in the line, is only available to trained dealers. The company's broad product line, highly revered programming software and their protected sales channel make RTI the perfect control system line for any professional custom installation firm.

Now, through C2C, this message has truly come to the forefront and will shape the way RTI will evolve in the residential, commercial and transportation markets.

RTI also provides in-depth product training and technical support through its Advanced Control University (ACU). ACU is a continuing education initiative that combines all of RTI's training efforts into one program, giving participants a full roster of courses to advance their expertise in designing home control systems. The ACU program is another example of RTI's avant-garde philosophy which gives custom installers the edge in delivering powerful and easy-to-use whole-house control systems.

It is this type of inclusive approach that distinguishes RTI's philosophy, positions the company as a leader in innovation, and ensures the success of an unprecedented concept like C2C.

Talking Points:

RTI unveils a new marketing initiative, C2C.

C2C or Committed 2 Custom highlights RTI's commitment to offering its products exclusively through custom dealers and trained professional integrators.

C2C along with ACU are some innovative marketing components that are integral parts of the RTI philosophy.

LINK:	http://www.rticorp.com/blog/2007/03/21/rti-unveils-c2c-initiative/...
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