The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level.
The recent state of confinement caused by the Covid-19 is undoubtedly generating a daily reality worthy of scenarios only described until now in dystopian science-fiction stories: deserted streets, closed establishments of all kinds, special security force measures, lonely, cautious and almost unrecognizable citizens behind their masks, and, above all, many hours to be spent from the comfort of our homes.
That last detail is, without a doubt, the paradigm shift that most affects the general public. Casual conversations now translate into countless messages on social networks; family and friends gatherings depend on the reliability of the chosen video call software; and what just a month ago would have been a meeting between fans to relive a concert can now become a virtual event with thousands of followers. In a way, we are anticipating the future and promoting the use of technological tools through their massive use due to the need to look for alternative forms of entertainment and communication.
This situation is a great challenge for the entire entertainment industry, and in particular for the most widely used media: TV and non-linear platforms (OTT, VoD, streaming ), organizations that face the crisis simultaneously as an opportunity and as a challenge . How are companies in the industry taking on the current circumstances?
The streaming giants, more in demand than ever Our audience is growing, noted Ted Sarandos, CCO of Netflix, in a recent interview for CNN. The fact does not take anyone by surprise: a couple of days before, Nielsen estimated that streaming consumption could rise by more than 60% in the US, taking as a reference previous situations of forced isolation, in this case due to natural disasters. A good moment for the expected European launch of Disney +, the VoD proposal of the house of the mouse, that inaugurated its service last March 24th in many EU countries. In spite of the expectation generated for the launch in normal circumstances, it has been the European institution itself that has requested to all these streaming services, including YouTube, to lower the quality of their broadcasts to avoid banwidth saturation, which is clearly more necessary than ever.
Despite this undeniable increase in demand, the audiovisual industry is also facing two direct side-effects: on the one hand, a general shutdown of productions all over the world, and on the other, the provisional closure of cinemas, the usual window for new releases from the major studios. While Netflix will not immediately notice this shutdown due to its unique release model (directly on its platform and with all the episodes of a series available at the same time), other production companies are not so lucky and are already adjusting their schedules by cancelling and delaying new content in the worst cases, and in the best cases transforming theatrical releases into digital ones, either using their own platform or selling broadcasting rights to third parties who do have them.
In any case, a prolonged statu quo would force all those interested to multiply their content in order to differentiate themselves and maintain their competitiveness, and given the lack of novelties, the natural resource would be canned content, already finished and ready to be discovered for the first time, rebroadcast or the juiciest option, repurposed for the occasion: compilations, thematic specials, seasons
Traditional television is at the frontline On the other hand, how are linear televisions reacting to the current situation and the increased demand from their more aggressive competition? On the one hand, the halt in productions affects them at the same level as streamers, so, as Josef Adalian suggests, perhaps the best thing would be to reconfigure TV programming and strengthen live broadcasts, their distinctive sign, to also take advantage of the foreseeable audience peaks.
News specials, programs dedicated to educating the public, educational alternatives in the absence of face-to-face classes, regional specials Linear television has resources to get by even with today's logistical limitations, as well as historical and often exclusive content archives that can also be brought to light for the occasion..
When technology makes a difference It seems clear that the current circumstances represent not only an exceptional situation for the audiovisual industry, but also a whole battery of daily challenges that require an additional effort: a tailored approach, efficient coordination and reliable software capable of enabling, coordinating and enhancing all the necessary tasks to continue operating at full capacity.
VSN PAM is working at full capacity in multiple installations worldwide
Remote working is no longer optional, so as part of its technology installation, every company should aim to have a production organization system. A solution designed specifically for media production environments that allows optimal organization through the administration of managers, staff and task control, features that help streamlining workflows and allow users to focus on what they do best: creating content.
For example, users could access the same sequence from different positions, which can be edited while the production process continues without wasting time transferring it. With a social tools module, the project team could track changes, add comments and interact with each other in real t
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...
07/07/2026
To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show.
Last season, the world's longest-runn...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
Monday 6 July 2026
Sky Kids unveils new slate for 2026 including Paris Hilton&#...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
** MEDIA ALERT **
BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...
04/07/2026
** MEDIA ALERT **
VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
** MEDIA ALERT **
VIZ Media Celebrates Anime Expo 2026 with BLACK TORCH Worl...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Our SD10T was an absolutely rock-solid, stable console and the Quantum 338T has been the perfect upgrade, Hurley says. Having multiple screens is a big advant...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level. 
