The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level.
The recent state of confinement caused by the Covid-19 is undoubtedly generating a daily reality worthy of scenarios only described until now in dystopian science-fiction stories: deserted streets, closed establishments of all kinds, special security force measures, lonely, cautious and almost unrecognizable citizens behind their masks, and, above all, many hours to be spent from the comfort of our homes.
That last detail is, without a doubt, the paradigm shift that most affects the general public. Casual conversations now translate into countless messages on social networks; family and friends gatherings depend on the reliability of the chosen video call software; and what just a month ago would have been a meeting between fans to relive a concert can now become a virtual event with thousands of followers. In a way, we are anticipating the future and promoting the use of technological tools through their massive use due to the need to look for alternative forms of entertainment and communication.
This situation is a great challenge for the entire entertainment industry, and in particular for the most widely used media: TV and non-linear platforms (OTT, VoD, streaming ), organizations that face the crisis simultaneously as an opportunity and as a challenge . How are companies in the industry taking on the current circumstances?
The streaming giants, more in demand than ever Our audience is growing, noted Ted Sarandos, CCO of Netflix, in a recent interview for CNN. The fact does not take anyone by surprise: a couple of days before, Nielsen estimated that streaming consumption could rise by more than 60% in the US, taking as a reference previous situations of forced isolation, in this case due to natural disasters. A good moment for the expected European launch of Disney +, the VoD proposal of the house of the mouse, that inaugurated its service last March 24th in many EU countries. In spite of the expectation generated for the launch in normal circumstances, it has been the European institution itself that has requested to all these streaming services, including YouTube, to lower the quality of their broadcasts to avoid banwidth saturation, which is clearly more necessary than ever.
Despite this undeniable increase in demand, the audiovisual industry is also facing two direct side-effects: on the one hand, a general shutdown of productions all over the world, and on the other, the provisional closure of cinemas, the usual window for new releases from the major studios. While Netflix will not immediately notice this shutdown due to its unique release model (directly on its platform and with all the episodes of a series available at the same time), other production companies are not so lucky and are already adjusting their schedules by cancelling and delaying new content in the worst cases, and in the best cases transforming theatrical releases into digital ones, either using their own platform or selling broadcasting rights to third parties who do have them.
In any case, a prolonged statu quo would force all those interested to multiply their content in order to differentiate themselves and maintain their competitiveness, and given the lack of novelties, the natural resource would be canned content, already finished and ready to be discovered for the first time, rebroadcast or the juiciest option, repurposed for the occasion: compilations, thematic specials, seasons
Traditional television is at the frontline On the other hand, how are linear televisions reacting to the current situation and the increased demand from their more aggressive competition? On the one hand, the halt in productions affects them at the same level as streamers, so, as Josef Adalian suggests, perhaps the best thing would be to reconfigure TV programming and strengthen live broadcasts, their distinctive sign, to also take advantage of the foreseeable audience peaks.
News specials, programs dedicated to educating the public, educational alternatives in the absence of face-to-face classes, regional specials Linear television has resources to get by even with today's logistical limitations, as well as historical and often exclusive content archives that can also be brought to light for the occasion..
When technology makes a difference It seems clear that the current circumstances represent not only an exceptional situation for the audiovisual industry, but also a whole battery of daily challenges that require an additional effort: a tailored approach, efficient coordination and reliable software capable of enabling, coordinating and enhancing all the necessary tasks to continue operating at full capacity.
VSN PAM is working at full capacity in multiple installations worldwide
Remote working is no longer optional, so as part of its technology installation, every company should aim to have a production organization system. A solution designed specifically for media production environments that allows optimal organization through the administration of managers, staff and task control, features that help streamlining workflows and allow users to focus on what they do best: creating content.
For example, users could access the same sequence from different positions, which can be edited while the production process continues without wasting time transferring it. With a social tools module, the project team could track changes, add comments and interact with each other in real t
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
Quickly creates reverse reverb effects
Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...
23/07/2026
New engines, resonators, effects & more
Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...
23/07/2026
SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...
23/07/2026
Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...
23/07/2026
In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...
23/07/2026
Thursday 23 July 2026
New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile
Sky Mobile, the award-winning network voted this year by Expe...
23/07/2026
Thursday 23 July 2026
Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...
23/07/2026
Wuppertal July 23, 2026
Riedel Implements RefCam and Easy5G for the First Time...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
X-Rite Pantone and NIFT Partner to Build Color Management Skills for India's...
21/07/2026
Harmonics cOS Virtualized Broadband Platform and Pearl Remote OLTs Enable Flexible PON Migration, While SeaStar Optical Node Powers Cost-Effective Multi-Gigabit...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
17/07/2026
Full engine access with reduced soundset
Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...
17/07/2026
Two new special-edition models revealed
Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...
17/07/2026
Original founder now back at the helm
In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...
17/07/2026
From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...
17/07/2026
New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule
RT Radio 1 is...
17/07/2026
Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...
The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level. 
