ARRI Inc. Adds Jim Davis as Broadcast Sales Specialist

ARRI welcomes Jim Davis to the position of Broadcast Sales Specialist, where he will focus on field production, news and sports magazines, reality markets and more for the Americas region. Says Bill Russell, Vice President of Camera Products: We welcome Jim Davis to the ARRI camera sales team as we prepare to bring the new AMIRA documentary-style camera to market. Jim is well known and well respected in our industry and his knowledge and experience will help us broaden our market with AMIRA.

Davis has been a veteran in TV broadcast sales and technology for over two decades. He formerly worked for Vitec Videocom Inc. as a Channel Partner Manager. At ProSource, he served as Inside Sales Manager, overseeing the sale and packaging of camera and sound equipment for news production. His experience also includes sales and systems integration in lighting while working at Barbizon Light.

Says Davis, who will be based out of ARRI's Burbank, Calif., office:

I am very excited to join the ARRI team, and the ARRI brand legacy of innovation. I am looking forward to the product roll-out of AMIRA.

ARRI recently introduced the AMIRA, a versatile camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Using the same sensor and exceptional image quality as the award-winning ARRI ALEXA, the AMIRA camera is intended for documentaries, newsgathering, live events, reality, corporate productions and more.

About ARRI:

With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the worlds largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers every facet of the film industry: design; engineering; production; equipment rental; turnkey lighting solutions; postproduction; laboratory services; visual effects; and film sales. Manufactured products include the ubiquitous ALEXA digital camera system; Master Anamorphic lenses; Pro Camera Accessories; L-Series LED and M-Series HMI lights; 3D medical imaging tools and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their technical contributions with 18 Scientific and Engineering Awards.

For locations and more information please visit http://www.arri.com

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