Introducing the All-New Fire HD 10 Kids Edition: Amazon's Largest and Fastest Kids Tablet

Introducing the All-New Fire HD 10 Kids Edition: Amazon's Largest and Fastest Kids Tablet

Fire HD 10 Kids Edition comes bundled with a Fire HD 10 tablet, featuring a brilliant 10.1 1080p Full HD screen, ultra-fast processor, 32 GB of storage, and up to 10 hours of battery life, plus a year of Amazon FreeTime Unlimited, a kid-proof case, and 2-year worry-free guarantee-only $199.99 (total value of over $319)

Amazon FreeTime Unlimited offers over 15,000 age-appropriate books, videos, educational apps, and games; kids also have access to tens of thousands of hand-curated, kid-friendly websites and YouTube videos

Provides tools just for parents, including Parent Dashboard, Discussion Cards, and Amazon FreeTime parental controls that give parents the ability to manage time limits by activity, set educational goals, adjust age filters, set a Bedtime for when FreeTime shuts down for the day, and more

SEATTLE--(BUSINESS WIRE)--Jun. 28, 2018-- (NASDAQ: AMZN)-Amazon today announced the newest addition to its best-selling Fire tablet lineup: the all-new Fire HD 10 Kids Edition-Amazon's largest tablet built from the ground up for kids. Fire HD 10 Kids Edition is built around three ideas:

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180628005685/en/

Fire HD 10 Kids Edition (Photo: Business Wire)

1. Kids want a real tablet, not a toy- Fire HD 10 Kids Edition offers a 10.1 1080p Full HD display, an ultra-fast quad-core processor, 32 GB of storage with up to 256 GB of expandable storage via a microSD card slot, and up to 10 hours of battery life, so kids can enjoy the Full HD videos they love and play games with the fast performance they want.

2. Parents don't want to worry about the content their kids are viewing-Includes a year of Amazon FreeTime Unlimited, which offers more than 15,000 books, videos, educational apps, and games that have been curated for age-appropriateness, plus access to tens of thousands of hand-selected websites and YouTube videos and world-class parental controls-at no additional cost.

3. Despite best intentions, kids break things-Fire Kids Edition tablets come with a kid-proof case available in blue, pink, or yellow, and a two-year worry-free guarantee-if they break it, return it and we'll replace it. No questions asked.

Our Fire Kids Edition tablets provide the perfect balance of offering age-appropriate content kids love and tools parents trust, and we're thrilled that customers have made us the #1 best-selling kids tablet in the U.S., said Kurt Beidler, Director of Kids & Family, Amazon. Our latest kids tablet, the all-new Fire HD 10 Kids Edition, is the largest and fastest kids tablet we've ever offered, with a beautiful 10.1 1080p Full HD display, ultra-fast processor, and thousands of books, videos, apps and games-we think families are going to love it.

The Content Kids Love, Available on the Go

Fire HD 10 Kids Edition includes a year of Amazon FreeTime Unlimited, an all-you-can-eat subscription service that gives kids ages 3-12 unlimited access to over 15,000 age-appropriate books, videos, educational apps, and games with new titles added regularly. Kids can enjoy new and popular titles, like Splat the Cat, Crossy Road, Fruit Ninja, Lost in Oz, Star Wars: Puzzle Droids, Teeny Titans - Teen Titans Go!, and more-available from popular brands like Disney, Nickelodeon, Amazon Studios, PBS Kids, HarperCollins, and Macmillan. Parents can also add content they own, like Netflix or Minecraft, into their child's FreeTime profile. For ultimate entertainment on the go, FreeTime Unlimited content can also be downloaded for viewing offline, such as while in the car or on an airplane. Amazon FreeTime also includes a kid-friendly web browser that provides kids with controlled access to tens of thousands of YouTube videos and websites-parents can also add more websites if they choose to. All of the content is kid-friendly, age-appropriate, and hand-selected by the Amazon FreeTime team.

After the first year, Amazon FreeTime Unlimited starts at just $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. The FreeTime Unlimited subscription can be used on Fire tablets, including Fire Kids Edition tablets, Kindle e-readers, Android phones and tablets, and iOS phones and tablets. Families can also use their FreeTime Unlimited subscription to access FreeTime Unlimited on Alexa, an all-new Alexa experience for kids and parents with over 300 Audible kids' books; kid-friendly, ad-free radio stations and playlists; character alarms; and premium Alexa skills from Disney, Nickelodeon, National Geographic, and more. FreeTime Unlimited on Alexa is available on compatible Echo devices, including Echo Dot Kids Edition, Echo, Echo Dot, and Echo Plus.

The Tools Parents Want, When They Want Them

Over 10 million kids (and their parents) have enjoyed the award-winning Amazon FreeTime service, which provides the perfect balance between giving kids the freedom of choice and unlimited access to the content they love, while providing parents peace of mind knowing that what their kids are viewing on their device is age-appropriate. Amazon FreeTime offers world-class parental controls that encourage learning before play, and give parents the ability to adjust their child's FreeTime settings, including:

Weekday and weekend settings-parents can set time limits by weekdays and weekends.

Bedtime-parents can control when FreeTime shuts down for the day and turns back on the next morning.

Educational goals and time limits-parents can set daily limits or restrict certain categories, such as apps and games, while leaving unlimited time for reading.

Learn First-parents can block access to entertainment content until after educational goals

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