Sony Pixel Power calrec Sony

Kicking Games Up a Notch: Startup Sports Vision AI to Broadcast Athletics Across the Globe

28/09/2023

Pixellot is scoring with vision AI - making it easier for organizations to deliver real-time sports broadcasting and analytics to viewers across the globe.

A member of the NVIDIA Metropolis vision AI partner ecosystem, the company based near Tel Aviv offers an AI-powered platform that automates the capturing, streaming and analysis of sporting events.

It's changing the game for fans, coaches and players of nearly 20 different sports - not just basketball and soccer but also rugby and handball - as it broadcasts events and provides analytics from more than 30,000 venues across 70+ countries. In the U.S., Pixellot powers the broadcasting of over a million games every year through its partnership with the NFHS Network, a leader in streaming live and on-demand high school sports.

Through its broadcasting partners like the NFHS Network, MLB and others, Pixellot provides professional analytics, post-match breakdowns and highlights based on jersey numbers with shot charts and heat maps - which can be especially useful for coaches and players of school and pro sports alike as they study their moves to up their game. It also enables interactive experiences for users, who can manipulate viewframes and cut their own highlights for a game.

Recently, SuperSport Schools, a company based in Cape Town, South Africa, deployed the Pixellot platform to power an app that broadcasts student athletics across the nation, where more than 1,500 high schools are active in sports.

Our goal is to democratize the coverage of sports with the help of AI and automation, said Yossi Tarablus, who leads marketing at Pixellot, a member of the NVIDIA Inception program for cutting-edge startups. Using the NVIDIA Jetson platform for edge AI, Pixellot brings powerful technology for sports broadcasting and analytics to some of the world's most remote areas.

How Pixellot Works During peak sports seasons, about 200,000 games a month are broadcasted across the globe using the Pixellot platform, according to Tarablus.

Lightweight Pixellot cameras powered by NVIDIA Jetson capture high-quality video of games, matches and even practices - and livestream them in high definition to users through an app in real time with an overlaid scoreboard, live stats, commentary and more.

The platform creates an automatic viewframe that simulates a camera operator, optimizes videos and corrects scene lighting using NVIDIA RTX ray-tracing technology.

In addition, the platform helps organizations and companies monetize sports while making them more accessible to viewers, as it enables over-the-top, or OTT, streaming - direct streaming over the internet without the need for a traditional cable or satellite TV provider.

In all of its camera setups, the Metropolis member runs the NVIDIA DeepStream software development kit for AI-powered video streaming analytics. And the company relies on the NVIDIA TensorRT SDK for high-performance deep learning inference.

NVIDIA Jetson made it possible for Pixellot to create the most accurate and affordable AI-powered camera solution for broadcasting live sporting events, said Gal Oz, chief technology officer and cofounder of Pixellot. The versatility of Jetson modules in terms of camera pipeline, encoders and AI capabilities enabled Pixellot to develop multiple products based on the same hardware and software platform.

Broadcasting South African School Sports High-quality, real-time broadcasts of athletics are difficult to produce without access to a slew of graphics and data.

As the NVIDIA Jetson Orin NX module enables AI-powered video processing and GPU-accelerated computing right at the edge - on the field or at courtside - Pixellot lets organizations broadcast sports from anywhere.

It's amazing how many people have told us stories about a moment they were empowered to share with their children thanks to SuperSport Schools and Pixellot, because they couldn't be there physically but were present through live or on-demand video, said Kelvin Watt, managing director of Capitalize Media and SuperSport Schools, on the Pixellot deployment in South Africa.

The SuperSport Schools app, which is free and recently reached 600,000 subscribers, was the first to broadcast a junior nationals track race in the country.

At the event last year, a student named Viwe Jingqi broke 50-plus-year national records for both the 100- and 200-meter races for South African girls under 18 years old. People all over the world could easily witness these historic victories through the SuperSport Schools app, powered by Pixellot.

Building a Smart Sports City in China In China, tech giant Baidu and the Chengdu Sports Authority are using Pixellot technology in an initiative to develop a smart sports city, with an initial focus on broadcasting community soccer.

Chengdu, the capital of southwestern China's Sichuan province, is a sports-oriented city and was the host of this year's World University Games, an event sanctioned by the International University Sports Federation.

Pixellot's AI-driven sports production solutions are a perfect fit for our strategic vision of delivering innovative technology solutions to communities, said Liu Chuan, solution director of the intelligent cloud sports industry at Baidu.

Broadcasting community soccer with vision AI is part of the Chengdu initiative's efforts to emphasize the health benefits of engaging in sports recreationally, said Tarablus. It moves the spotlight from pro or Olympic sports to the importance of athletics for all.

Learn more about the NVIDIA Metropolis application framework, developer tools and partner ecosystem.
LINK: https://blogs.nvidia.com/blog/2023/09/28/pixellot-vision-ai-sports-bro...
See more stories from nvidia

North America Stories

24/07/2026

ESPN Adds New Production Features for NFL FLAG Championships

Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time The NFL FLAG Championships return to ES...

24/07/2026

Qvest, Ateme and Scaleway Deliver Sovereign OTT Platforms for European Broadcasters

Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...

24/07/2026

LTN Reaches 3,000 Satellite-to-IP Migrations as FCC Votes on C-Band Auction

LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...

24/07/2026

Chyron Releases Virtual Placement 8.1

Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...

24/07/2026

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...

24/07/2026

USSI Global Offers Services for Next Phase of C-Band Spectrum Transition

USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...

24/07/2026

Fubo Launches The Athletic Video Hub on CTV

FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....

24/07/2026

Tagboard Integrates With Momento To Display Fan Reaction Photos on Venue Screens

Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...

24/07/2026

Stephen Arnold Music Creates Anthem for Fox Television Stations FIFA World Cup Coverage

Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...

24/07/2026

CazTV Acquires Exclusive Brazilian WTA Tour Rights Through 2030

Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...

24/07/2026

SiriusXM and WWE Launch WWE Radio on Channel 156

SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...

24/07/2026

Harvard Athletics Uses AJA Equipment for Collegiate Sports Production

Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...

24/07/2026

Chyrons PRIME 5 Supported Telemundos FIFA World Cup 2026 Graphics Production

Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...

24/07/2026

NBC Sports Prioritizes Data in Presentation of 113th Tour de France

Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition The 21-stage Tour de France is nearing its conclusion. Th...

24/07/2026

ESPN Leans Into Player Access, Referee Cam for WNBA All-Star Weekend in Chicago

More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase For an event designed to ...

24/07/2026

F1 Unveils Strategy Insight Graphic Powered by AWS at Hungarian Grand Prix

New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...

24/07/2026

Ratings Roundup: World Cup Final Draws Largest Non-NFL U.S. TV Audience in Nearly 30 Years

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/07/2026

Behind Netflix's Emmy-nominated Monster: Bind Studio and FileRunner on the VFX pipeline

Sohonet's partners at BIND Studio have published a great case study on the V...

24/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelli...

Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...

24/07/2026

iWedia announces the launch of Teatro Factory - A groundb...

iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...

24/07/2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...

24/07/2026

Mediagenix To Feature 'Real-Time Media Enterprise Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Peacock Posts First Profits, Adds 2 Million Subs in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Edward F. OKeefe Named President and CEO of The WNET Group

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

TiVo Ads, OpenGlass Launch Programmatic Access to the TV Homescreen

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Digital Alert Systems DASDEC Platform Supports FCCs New P...

Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates LYNDONVILLE, N.Y. July 23,...

24/07/2026

SDVI to Showcase Next-Generation Rally Platform and New T...

At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...

24/07/2026

Sonnet Technologies at IBC2026

Sonnet Technologies at IBC2026 Brie Clayton July 23, 2026 0 Comments Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter At this year's IBC Sho...

24/07/2026

Musora Enhances Online Music Lessons with Blackmagic Design

Musora Enhances Online Music Lessons with Blackmagic Design Brie Clayton July 23, 2026 0 Comments Director of Production Josh Holliday details workflo...

24/07/2026

The Future of Live Production: How DMC Is Combining Traditional OB with Software-Defined Remote Production

Interview with Production 360. Original article published here The theme of thi...

23/07/2026

SVG Students To Watch: Shansley Glenn, University of Oklahoma

This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...

23/07/2026

Miked Up Is an Everyday Deal for the Athletes Unlimited Softball League

As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization Ballplayers chatting with announ...

23/07/2026

Snap Announces AR and Creator Activations at Esports World Cup 2026 in Paris

Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...

23/07/2026

Sony Introduces FX5 Full-Frame Cinema Line Camera

Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...

23/07/2026

TNDV Powers Pickleball Slam 4 Broadcast for Ohlmeyer Kusserow Group

TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...

23/07/2026

LTN Surpasses 3,000 Satellite-to-IP Migrations as FCC Approves Upper C-Band Auction Rules

LTN has announced it has completed satellite-to-IP migrations for more than 3,00...

23/07/2026

Daktronics Announces 2026 DakClassroom Student Showcase Winners

Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...

23/07/2026

beIN Sports Extends Exclusive Roland-Garros Rights Across 10 Asian Markets Through 2031

The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...

23/07/2026

Clear-Com Provides Intercom System for Fryderyk Awards Gala at Tauron Arena Krakw

Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...

23/07/2026

How the FIFA World Cup's Record Revenue Masks a Structural Market Contraction

The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...

23/07/2026

From Green Screen to LED: How BBC Sport's World Cup Studio Became the Blueprint for Match of the Day

Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...

23/07/2026

How the 2026 FIFA World Cup Tightened the Bond Between the FOX Sports Digital, Linear Teams

Having attracted upwards of 17 billion views throughout the tourney, the broadca...

23/07/2026

Sony Unveils FX5 Full-Frame Camera

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Sachtler To Show Akti8T Fluid Head, Flowtech75 Tripod At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

NextGen TV Launches in Cleveland

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

At IBC2026 Witbe Will Showcase Tests That Build Themselve...

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...

23/07/2026

Quickplay Caretta Research Evergent and Yospace Announce...

Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...

23/07/2026

IBC2026 Interra Systems Brings Trusted Media Intelligence...

At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...

23/07/2026

Illusionfx is finally coming!

Illusionfx is finally coming! Alex Perea July 23, 2026 0 Comments The new website is now live to mark the occasion. Since the last update, feedback h...