Pixellot is scoring with vision AI - making it easier for organizations to deliver real-time sports broadcasting and analytics to viewers across the globe.
A member of the NVIDIA Metropolis vision AI partner ecosystem, the company based near Tel Aviv offers an AI-powered platform that automates the capturing, streaming and analysis of sporting events.
It's changing the game for fans, coaches and players of nearly 20 different sports - not just basketball and soccer but also rugby and handball - as it broadcasts events and provides analytics from more than 30,000 venues across 70+ countries. In the U.S., Pixellot powers the broadcasting of over a million games every year through its partnership with the NFHS Network, a leader in streaming live and on-demand high school sports.
Through its broadcasting partners like the NFHS Network, MLB and others, Pixellot provides professional analytics, post-match breakdowns and highlights based on jersey numbers with shot charts and heat maps - which can be especially useful for coaches and players of school and pro sports alike as they study their moves to up their game. It also enables interactive experiences for users, who can manipulate viewframes and cut their own highlights for a game.
Recently, SuperSport Schools, a company based in Cape Town, South Africa, deployed the Pixellot platform to power an app that broadcasts student athletics across the nation, where more than 1,500 high schools are active in sports.
Our goal is to democratize the coverage of sports with the help of AI and automation, said Yossi Tarablus, who leads marketing at Pixellot, a member of the NVIDIA Inception program for cutting-edge startups. Using the NVIDIA Jetson platform for edge AI, Pixellot brings powerful technology for sports broadcasting and analytics to some of the world's most remote areas.
How Pixellot Works During peak sports seasons, about 200,000 games a month are broadcasted across the globe using the Pixellot platform, according to Tarablus.
Lightweight Pixellot cameras powered by NVIDIA Jetson capture high-quality video of games, matches and even practices - and livestream them in high definition to users through an app in real time with an overlaid scoreboard, live stats, commentary and more.
The platform creates an automatic viewframe that simulates a camera operator, optimizes videos and corrects scene lighting using NVIDIA RTX ray-tracing technology.
In addition, the platform helps organizations and companies monetize sports while making them more accessible to viewers, as it enables over-the-top, or OTT, streaming - direct streaming over the internet without the need for a traditional cable or satellite TV provider.
In all of its camera setups, the Metropolis member runs the NVIDIA DeepStream software development kit for AI-powered video streaming analytics. And the company relies on the NVIDIA TensorRT SDK for high-performance deep learning inference.
NVIDIA Jetson made it possible for Pixellot to create the most accurate and affordable AI-powered camera solution for broadcasting live sporting events, said Gal Oz, chief technology officer and cofounder of Pixellot. The versatility of Jetson modules in terms of camera pipeline, encoders and AI capabilities enabled Pixellot to develop multiple products based on the same hardware and software platform.
Broadcasting South African School Sports High-quality, real-time broadcasts of athletics are difficult to produce without access to a slew of graphics and data.
As the NVIDIA Jetson Orin NX module enables AI-powered video processing and GPU-accelerated computing right at the edge - on the field or at courtside - Pixellot lets organizations broadcast sports from anywhere.
It's amazing how many people have told us stories about a moment they were empowered to share with their children thanks to SuperSport Schools and Pixellot, because they couldn't be there physically but were present through live or on-demand video, said Kelvin Watt, managing director of Capitalize Media and SuperSport Schools, on the Pixellot deployment in South Africa.
The SuperSport Schools app, which is free and recently reached 600,000 subscribers, was the first to broadcast a junior nationals track race in the country.
At the event last year, a student named Viwe Jingqi broke 50-plus-year national records for both the 100- and 200-meter races for South African girls under 18 years old. People all over the world could easily witness these historic victories through the SuperSport Schools app, powered by Pixellot.
Building a Smart Sports City in China In China, tech giant Baidu and the Chengdu Sports Authority are using Pixellot technology in an initiative to develop a smart sports city, with an initial focus on broadcasting community soccer.
Chengdu, the capital of southwestern China's Sichuan province, is a sports-oriented city and was the host of this year's World University Games, an event sanctioned by the International University Sports Federation.
Pixellot's AI-driven sports production solutions are a perfect fit for our strategic vision of delivering innovative technology solutions to communities, said Liu Chuan, solution director of the intelligent cloud sports industry at Baidu.
Broadcasting community soccer with vision AI is part of the Chengdu initiative's efforts to emphasize the health benefits of engaging in sports recreationally, said Tarablus. It moves the spotlight from pro or Olympic sports to the importance of athletics for all.
Learn more about the NVIDIA Metropolis application framework, developer tools and partner ecosystem.
North America Stories
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...
08/05/2025
This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...
08/05/2025
Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...
08/05/2025
IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...
08/05/2025
SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...
08/05/2025
WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...
08/05/2025
Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...
08/05/2025
EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...
08/05/2025
Using Luma Mattes in Adobe Premiere Pro
Graham Quince May 7, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its ...
08/05/2025
OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...
08/05/2025
Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music
Slick Rick's Victory with Idris Elba a...
08/05/2025
May 8th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit
11-Day Industry Event Launches with Tal...
08/05/2025
SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...
08/05/2025
Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...
08/05/2025
PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...
08/05/2025
Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...
08/05/2025
Back to All News
Now in Production: Comedy Action Film Husbands in Action'...
08/05/2025
Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next.
Fires in th...
08/05/2025
Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...
08/05/2025
As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....
07/05/2025
Sony and Nevion provide guidance on IP network architecture options for live pro...
07/05/2025
Media Pioneer Publishing AG Expands Editorial Capacity
Brie Clayton May 7, 2025
0 Comments
Pioneer 2 boat production environment powered by Blackmagic...
07/05/2025
LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...
07/05/2025
WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...
07/05/2025
WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...
07/05/2025
NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...
07/05/2025
MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...
07/05/2025
WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....
07/05/2025
NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...
07/05/2025
Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus.
Peter Barber, currently serving as Chie...
07/05/2025
Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025.
The ...
07/05/2025
nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...
07/05/2025
Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...
07/05/2025
MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...
07/05/2025
Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...
07/05/2025
Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...
07/05/2025
The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...
07/05/2025
Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab&#...
07/05/2025
Obvious C Broadcasts Skiing World Cup with Blackmagic Design
Brie Clayton May 6, 2025
0 Comments
Blackmagic Design cameras capture cinematic sports pr...
07/05/2025
Larry Jordan Interviews Signiant's Jon Finegold at NAB 2025
Brie Clayton May 6, 2025
0 Comments
Jon Finegold, Chief Marketing Officer at Signiant,...
07/05/2025
A new supercomputer offered by Cadence, a leading provider of technology for ele...
Pixellot is scoring with vision AI - making it easier for organizations to deliver real-time sports broadcasting and analytics to viewers across the globe.
