Sony Pixel Power calrec Sony

Kicking Games Up a Notch: Startup Sports Vision AI to Broadcast Athletics Across the Globe

28/09/2023

Pixellot is scoring with vision AI - making it easier for organizations to deliver real-time sports broadcasting and analytics to viewers across the globe.

A member of the NVIDIA Metropolis vision AI partner ecosystem, the company based near Tel Aviv offers an AI-powered platform that automates the capturing, streaming and analysis of sporting events.

It's changing the game for fans, coaches and players of nearly 20 different sports - not just basketball and soccer but also rugby and handball - as it broadcasts events and provides analytics from more than 30,000 venues across 70+ countries. In the U.S., Pixellot powers the broadcasting of over a million games every year through its partnership with the NFHS Network, a leader in streaming live and on-demand high school sports.

Through its broadcasting partners like the NFHS Network, MLB and others, Pixellot provides professional analytics, post-match breakdowns and highlights based on jersey numbers with shot charts and heat maps - which can be especially useful for coaches and players of school and pro sports alike as they study their moves to up their game. It also enables interactive experiences for users, who can manipulate viewframes and cut their own highlights for a game.

Recently, SuperSport Schools, a company based in Cape Town, South Africa, deployed the Pixellot platform to power an app that broadcasts student athletics across the nation, where more than 1,500 high schools are active in sports.

Our goal is to democratize the coverage of sports with the help of AI and automation, said Yossi Tarablus, who leads marketing at Pixellot, a member of the NVIDIA Inception program for cutting-edge startups. Using the NVIDIA Jetson platform for edge AI, Pixellot brings powerful technology for sports broadcasting and analytics to some of the world's most remote areas.

How Pixellot Works During peak sports seasons, about 200,000 games a month are broadcasted across the globe using the Pixellot platform, according to Tarablus.

Lightweight Pixellot cameras powered by NVIDIA Jetson capture high-quality video of games, matches and even practices - and livestream them in high definition to users through an app in real time with an overlaid scoreboard, live stats, commentary and more.

The platform creates an automatic viewframe that simulates a camera operator, optimizes videos and corrects scene lighting using NVIDIA RTX ray-tracing technology.

In addition, the platform helps organizations and companies monetize sports while making them more accessible to viewers, as it enables over-the-top, or OTT, streaming - direct streaming over the internet without the need for a traditional cable or satellite TV provider.

In all of its camera setups, the Metropolis member runs the NVIDIA DeepStream software development kit for AI-powered video streaming analytics. And the company relies on the NVIDIA TensorRT SDK for high-performance deep learning inference.

NVIDIA Jetson made it possible for Pixellot to create the most accurate and affordable AI-powered camera solution for broadcasting live sporting events, said Gal Oz, chief technology officer and cofounder of Pixellot. The versatility of Jetson modules in terms of camera pipeline, encoders and AI capabilities enabled Pixellot to develop multiple products based on the same hardware and software platform.

Broadcasting South African School Sports High-quality, real-time broadcasts of athletics are difficult to produce without access to a slew of graphics and data.

As the NVIDIA Jetson Orin NX module enables AI-powered video processing and GPU-accelerated computing right at the edge - on the field or at courtside - Pixellot lets organizations broadcast sports from anywhere.

It's amazing how many people have told us stories about a moment they were empowered to share with their children thanks to SuperSport Schools and Pixellot, because they couldn't be there physically but were present through live or on-demand video, said Kelvin Watt, managing director of Capitalize Media and SuperSport Schools, on the Pixellot deployment in South Africa.

The SuperSport Schools app, which is free and recently reached 600,000 subscribers, was the first to broadcast a junior nationals track race in the country.

At the event last year, a student named Viwe Jingqi broke 50-plus-year national records for both the 100- and 200-meter races for South African girls under 18 years old. People all over the world could easily witness these historic victories through the SuperSport Schools app, powered by Pixellot.

Building a Smart Sports City in China In China, tech giant Baidu and the Chengdu Sports Authority are using Pixellot technology in an initiative to develop a smart sports city, with an initial focus on broadcasting community soccer.

Chengdu, the capital of southwestern China's Sichuan province, is a sports-oriented city and was the host of this year's World University Games, an event sanctioned by the International University Sports Federation.

Pixellot's AI-driven sports production solutions are a perfect fit for our strategic vision of delivering innovative technology solutions to communities, said Liu Chuan, solution director of the intelligent cloud sports industry at Baidu.

Broadcasting community soccer with vision AI is part of the Chengdu initiative's efforts to emphasize the health benefits of engaging in sports recreationally, said Tarablus. It moves the spotlight from pro or Olympic sports to the importance of athletics for all.

Learn more about the NVIDIA Metropolis application framework, developer tools and partner ecosystem.
LINK: https://blogs.nvidia.com/blog/2023/09/28/pixellot-vision-ai-sports-bro...
See more stories from nvidia

North America Stories

27/05/2026

L3Harris Introduces the XL Converge 300P Portable Public Safety Radio

The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...

27/05/2026

Modernizing Public Safety Communications

Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....

27/05/2026

L3Harris Strengthens Global Solid Rocket Motor Supply Chain With New PAC-3 Propulsion Supplier

PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...

27/05/2026

Brightcove Adds New Features to Its AI Suite for Video Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan Camera

Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...

27/05/2026

Adventure World Uses Blackmagic Replay for Marine Live

Adventure World Uses Blackmagic Replay for Marine Live Brie Clayton May 27, 2026 0 Comments Large screen displays and slow motion replays dynamically ...

27/05/2026

Berklee Alumna and Assistant Professor Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...

27/05/2026

Gravity Media Expands Into Creative Services With New Agency

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Tegna Names Patrick Paolini as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Taps Company Vet Benjamin Desbois as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

HDR10+ Technologies to Launch Eclipsa Video Certification Program

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

ATSC to Gather in Washington Next Week for Annual Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

27/05/2026

Telestream Appoints Benjamin Desbois as Chief Executive O...

Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth Telestream, a global leader in media wor...

27/05/2026

Big Blue Marble Announces First End-to-End 5G Broadcast S...

Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...

27/05/2026

Lightware Continues Its ESG Commitment Through Girls Day...

Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...

26/05/2026

Matrox Video Marks 50 Year Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Roku Expands Premium Subscriptions With Fox One

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Brian Gross Joins ASG's Audio Team as Account Manager

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

MPA Urges FCC Not to Reclassify vMVPDs

Share Copy link Facebook X Linkedin Bluesky Email...

26/05/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at I...

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV blueCORE standalone processors headline solutions designe...

26/05/2026

Matrox Video Celebrates 50 Years of Innovation and Looks...

Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...

26/05/2026

Cuez Helps ITV Studios Run Three Live Shows as One includ...

ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...

26/05/2026

CETA Software releases Morpheus, an AI tool for real-time post-production project oversight

CETA Software releases Morpheus, an AI tool for real-time post-production projec...

26/05/2026

Ikegami Accelerates Motorsport Broadcast Innovation with...

In a move set to redefine motorsports coverage across the Asia Pacific region, Ikegami Electronics announces that Two Wheels Motor Racing Sdn Bhd (TWMR), a lead...

26/05/2026

Netflix Releases Official Trailer and Poster for 'The Root Of The Game,' A Documentary Series Premiering June 20

Back to All News Netflix Releases Official Trailer and Poster for The Root Of T...

26/05/2026

'MED,' Production Begins on Netflix's First Medical Drama From Brazil, Starring Clara Moneke

Back to All News MED, Production Begins on Netflixs First Medical Drama From Br...

26/05/2026

Netflix Announces Five New Brazilian Productions and Expands Its Presence at Rio2C 2026

Back to All News Netflix Announces Five New Brazilian Productions and Expands I...

26/05/2026

Netflix Celebrates the Release of the New Animated Series 'Due Spicci' With a Major Event at Circo Massimo in Rome

Back to All News Netflix Celebrates the Release of the New Animated Series Due ...

26/05/2026

Made In New Mexico: Building The Boroughs' From the Ground Up

Back to All News Made In New Mexico: Building The Boroughs' From the Ground Up A photo from The Boroughs.' (Courtesy of Netflix 2026) Entertainme...

26/05/2026

Broadcast Pix Introduces ONix Pro Control Panel

Smart Production Control. Total Confidence. Tyngsborough, MA, May 27, 2026 - Broadcast Pix today announced the ONix Pro Control Panel, its most advanced hard...

26/05/2026

NVIDIA Vera CPU Is Packing a Heavy-Hitting Punch' Against Competition

The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...

25/05/2026

SVG All-Stars: LJ Helbig, Senior Manager, Broadcast Engineering, FloSports

The former University of Wyoming wrestler is essential in helping the rapidly growing streamer delivers more than 50,000 live events per year The sports-produc...

25/05/2026

Enabling Persistent Arctic Surveillance

Image courtesy of GA-ASI...

25/05/2026

Conform.Tools Brings Order to Post-Production Delivery

Conform.Tools Brings Order to Post-Production Delivery Brie Clayton May 25, 2026 0 Comments New platform helps colorists, editors, and conform artists...

25/05/2026

Chyron Announces Powerful Scorebug Solutions

Chyron Announces Powerful Scorebug Solutions Brie Clayton May 25, 2026 0 Comments PRIME Scorebug Offers On Prem or Virtual Solution for Superior Score...

25/05/2026

Introducing OWC Stack AI - The World's First Thunderbolt 5 AI Accelerator and Storage Hub That Lets Users Own Their AI

Introducing OWC Stack AI - The World's First Thunderbolt 5 AI Accelerator an...

25/05/2026

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive Brie Clayton May 25, 2026 0 Comments Wooden Camera today announced the relea...

25/05/2026

Netflix Drops Trailer of 'Norway: The Dark Horse'

Back to All News Netflix Drops Trailer of Norway: The Dark Horse Entertainment 25 May 2026 GlobalDenmarkFinlandNorwaySweden Link copied to clipboard DOWNL...

24/05/2026

Documentary Meets Fashion with Matching 12K Sensors

Documentary Meets Fashion with Matching 12K Sensors Brie Clayton May 24, 2026 0 Comments DP Troy Edige matches sensors across documentary and fashion ...

24/05/2026

Netflix reveals the trailer for the film 'The Marked Woman'

Back to All News Netflix Reveals the Trailer for the Film The Marked Woman Entertainment 24 May 2026 GlobalSpain Link copied to clipboard Watch the traile...

23/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production With New In-Car Cameras, AR Graphics, Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

23/05/2026

Inside Apple TVs MLS iPhone Production with Royce Dickerson, Apple Live Sports, Executive Producer

Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...

23/05/2026

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

Nielsen Global Leadership Network graduates celebrate Earth Day 2026 Nielsen vo...

23/05/2026

Gray Media Names New Station General Managers

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

New CIMM Paper Urges Industry to Rethink How Media Is Evaluated

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Lawo to Showcase Edge One, Efficient IP Workflows at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/05/2026

Spectrum Launches Ultra-Low Latency Internet

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...