North Side Streamers: Inside Marquee Sports Network's Direct-to-Consumer Service

North Side Streamers: Inside Marquee Sports Network's Direct-to-Consumer ServiceMarquee Sports Networks Mike Kern and Mediakinds Erik Ramberg offer a peek at the digital productBy SVG Staff

Friday, October 3, 2025 - 10:34 am

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The vibes are high in The Windy City as the Chicago Cubs are moving on to the National League Division Series following a Wild Card series win at Wrigley this week. It's been a resurgent season for the Cubbies, who eclipsed 90 wins for the first time this decade, and the team's regional sports network partner, Marquee Sports Network, has been there to meet the moment with elite live game broadcasts and a state-of-the-art streaming service and mobile application.

In this exclusive case study, Mike Kern, Director, DTC & Digital Products at Marquee Sports Network offers you an inside look at the technological buildout, the feature sets, and the other strategies that have helped Marquee stand out in the crowded Chicago sports scene. Joined by Erik Ramberg, Vice President of Business Development and Strategic Partners for MediaKind, Kern will share how the RSN worked in close collaboration with the vendor and evolved a Cubs-focused DTC streaming platform, using fan data to shape and enhance the experience and how, post-launch, they have continued to turn fan feedback into real product improvements.

Watch Now on SVG PLAY:

This presentation was hosted at the 2025 SVG Regional Sports Production Summit in Chicago on June 24.

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LINK:	https://www.sportsvideo.org/2025/10/03/north-side-streamers-inside-mar...
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